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EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY 电子推广——社交媒体和电子口碑对电子货币使用意向的影响

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.19086

Ade Erma Suryani, Musnaini Musnaini, T. Lubis

引用次数: 0

PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE 价格策略和服务质量影响再购买

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.17166

Anggie Irwansyah, Rita Komaladewi, R. Yudha

{"title":"PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE","authors":"Anggie Irwansyah, Rita Komaladewi, R. Yudha","doi":"10.22437/jbsmr.v5i2.17166","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.17166","url":null,"abstract":"Regarding to health case in Indonesia, there is a shifting in people’s behaviour. They become more aware of their physical health, which is related to facial beauty and physical neatness, because physical neatness strongly reflects someone’s condition. People make habit visiting beauty clinics regularly to purchase various beauty services to stay beautiful. This beauty industry is commonly identical with women, but men slowly making the same habits as well, they begin to visit those beauty clinics almost everymonth. Usually they visit the clinics together with their wives or friends. These beauty customers mostly come from teenagers in schools or known as generation Z, to productive age people who works in various companies. As generation who live in digital era, generation Z have unique ways of thinking in comparison to the earlier generations, including in the world of beauty. In their annual report, ZAP Beauty Index shows that generation Z spends most of their money on beauty treatments, even 67.8% women from generation Z confess that they have body shamming experience triggered by ance problems, and their favourite beauty treatment is the treatment that utilizes laser. Because of this, beauty industry in the form of beauty clinics can blossom. As the results, competition among beauty clinics is inevitable, this research is about how price strategy and service quality formulated by an underdog beauty clinic in its efforts to maintain repurchase by the customers. The research is conducted in Tasikmalaya as a not famous city but having so much potentials for future. ","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124561162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC 大流行期间数字营销和产品质量对消费者购买兴趣的影响

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.19026

Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti

{"title":"EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC","authors":"Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti","doi":"10.22437/jbsmr.v5i2.19026","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.19026","url":null,"abstract":"The Covid-19 pandemic has stopped human mobility, and this has affected the economic sector in almost all countries. One strategy that can be done to survive during the pandemic is to trade online by promoting digitally in the marketplace using digital marketing. This study aims to analyze the effect of Digital Marketing and Product Quality on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. And, it aims to find out which factors are more dominant in influencing consumer buying interest in the SHOPEE marketplace during the pandemic. The research method used is descriptive quantitative with a sample of 100 respondents using purposive sampling technique. Data analysis used multiple linear regression. The results showed that Digital Marketing and Product Quality had a positive and significant effect on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. Product quality variables are more dominant in influencing consumer buying interest in the SHOPEE Marketplace during the pandemic","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116195565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

EARNING MANAGEMENT: PHENOMENONS YOU CANNOT AVOID 盈利管理:你无法避免的现象

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.19278

Kamaludin Kamaludin, Akram Harmoni Wiardi

{"title":"EARNING MANAGEMENT: PHENOMENONS YOU CANNOT AVOID","authors":"Kamaludin Kamaludin, Akram Harmoni Wiardi","doi":"10.22437/jbsmr.v5i2.19278","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.19278","url":null,"abstract":"Earning management is a phenomenon that is difficult to avoid because it was the effect of accrual basis usage in the preparation of financial statements. The accrual basis is agreed upon as the basis for preparing financial statements because the accrual basis is indeed more rational and fair compared to the cash basis. Conflicts of interest are increasing, especially because the principal cannot monitor daily management activities to ensure that management works in accordance with shareholders' wishes. The objective of this research is to measure earnings management in 78 companies in Indonesia that have conducted an IPO in 2008-2019. Earnings management is measured to determine the behavior of managers by utilizing earnings management when going to conduct an IPO. We collect secondary data provided by the IDX and the research sample is private companies and SOEs that conduct IPOs on the Indonesia Stock Exchange (BEI) from 2008 to 2013. The results of this study reveal that the calculation of earnings management with measurement methods Discretionary Accrual (DA) in 78 companies that have conducted an IPO has a minimum DA value of -384.41 and a maximum DA value of 27.04. The results of the one-sample t-test test statistically show a significance value below 5%, this shows that 78 companies tend to do earnings management before conducting an IPO","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130182772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE 餐车经营中的享乐价值与功利价值:一个定性的视角

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.18640

F. Firmansyah, T. Lubis, Maryati Ningsih

{"title":"HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE","authors":"F. Firmansyah, T. Lubis, Maryati Ningsih","doi":"10.22437/jbsmr.v5i2.18640","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.18640","url":null,"abstract":"The culinary industry grows and develops because of the phenomenon of the growth and development of the street food business. One of the developments in the way food and beverage is served is selling via trucks or “mobile restaurants”, better known as Food trucks. The growth of the Food Truck business shows significant growth due to the increasing behavior of people's consumption of food and beverages offered by the Food Truck media. This research is qualitative research. This study uses respondents who have made purchase transactions at the food truck business in Jambi City. At this qualitative stage, the themes and sub-themes of the research were obtained. The hedonic value theme has sub-themes in the form of fun, curiosity, entertainment, a variety of product flavors, hygienic factors, creativity, and innovation, as well as attracting attention. The utilitarian value theme has sub-themes in the form of time efficiency, affordable prices, practicality, and strategic location. While on the purchasing decision theme, there are sub-themes in the form of convenience when buying, information from friends and family and product attributes as needed.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128254239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

EXPLORING DETERMINANT FACTORS THAT ENCOURAGE EFFECTIVENESS OF RECRUITMENT AND SELECTION PROCESS (CASE STUDY AT BANK BRI, MANADO BRANCH) 探索促进招聘和选拔过程有效性的决定因素(以银行bri, manado分行为例)

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.18902

Jhoni Franata, Handrio Adhi Pradana

{"title":"EXPLORING DETERMINANT FACTORS THAT ENCOURAGE EFFECTIVENESS OF RECRUITMENT AND SELECTION PROCESS (CASE STUDY AT BANK BRI, MANADO BRANCH)","authors":"Jhoni Franata, Handrio Adhi Pradana","doi":"10.22437/jbsmr.v5i2.18902","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.18902","url":null,"abstract":"This study aims to investigate: 1) recruitment process, 2) selection process, 3) implementation of recruitment and selection system, and 4) evaluation toward recruitment and selection activities at Bank BRI Manado branch. This bank is the main branch office in the city of Manado which covers units and cash offices in the city of Manado. The research method used is a qualitative method with a case study approach, while the data collection methods are in-depth interviews, observation, and documentation on the object of research. Data analysis techniques are triangulation, data reduction, data display and interpretive conclusion drawing based on the suitability between concept categorization and the results of data reduction in the field. The findings of this study indicate that in the case of Bank BRI Manado branch, there are at least three main factors that drive the effectiveness of the recruitment and selection process, that are bank reputation, transparency in recruitment-selection activities, and the quality of interviews with candidates. These three main factors are believed to be able to produce competent bank employees who are positively committed to the company. A more detailed explanation of the implications of each factor is described in the discussion section of this article.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133439038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFECT OF CONTENT REVIEW AND PROMOTION ON BUYING INTEREST WITH PRODUCT INVOLVEMENT AS AN INTERVENING 以产品介入为中介的内容评论和促销对购买兴趣的影响

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.18881

Sonia Risyafani, Johannes Johannes, I. Khalik

引用次数: 1

EFFECT OF FINANCIAL ACCESS ON MSME BUSINESS PERFORMANCE, THE MODERATING ROLE OF FINANCIAL LITERACY (STUDY ON YOUTH ENTREPRENEURIAL GROUP IN JAMBI CITY) 金融准入对中小微企业经营绩效的影响、金融素养的调节作用(基于占碑市青年创业群体的研究)

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.19137

E. Dewi, Hendriyaldi Hendriyaldi, Feni Tialonawarmi

引用次数: 0

PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING 价格折扣，奖励包，以及对网上商店冲动购买的享乐价值

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.17292

I.Shibiya Sherlin, I. Budaya, Edwin Bustami

{"title":"PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING","authors":"I.Shibiya Sherlin, I. Budaya, Edwin Bustami","doi":"10.22437/jbsmr.v5i2.17292","DOIUrl":"https://doi.org/10.22437/jbsmr.v5i2.17292","url":null,"abstract":"We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data analysis. Results of the study shows that there is a significant influence of price discounts and bonus packs, partially, on impulse buying behaviour of these college students. While the hedonic value has a little to no significant effect on their impulse buying behaviour. For price discounts, bonus packs, and hedonic values altogether, there is a significant effect on impulse buying behaviour simultaneously. The influence of price discount, bonus pack, and hedonic value on impulse buying behaviour is 16.9%, with 83.1% are from another influences that need to be further studied for future research.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117022158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPROVING ORGANIZATIONAL CITIZENSHIP BEHAVIOR THROUGH ORGANIZATIONAL JUSTICE AND JOB SATISFACTION 通过组织公正和工作满意度改善组织公民行为

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Pub Date : 2022-07-08 DOI: 10.22437/jbsmr.v5i2.18033

H. Hendra, S. Amin, Rike Setiawati

引用次数: 0