{"title":"PROPOSED STRATEGY FOR USING BRAND AMBASSADORS TO INCREASE RABBANI'S BRAND AWARENESS","authors":"Nadhirah Fahrani, Cecep Safa’atul Barkah, Tetty Herawati, Lina Aulina","doi":"10.22437/jbsmr.v7i1.26900","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.26900","url":null,"abstract":"This study aims to look at the condition of the company's business environment by using SWOT analysis to formulate the right strategy to increase Rabbani's brand awareness. Qualitative research with the case study method is the type of research used. From the analysis results, it is known that the company is in quadrant one, which indicates that it needs a growth strategy. One way to be done is to increase brand awareness through brand ambassadors. Brand ambassadors aim to increase brand awareness and drive sales. The selection of brand ambassadors can be determined by considering the characteristics of brand ambassadors, namely transference, congruence, credibility, attractiveness, and strength.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"127 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INFLUENCE OF GOOD CORPORATE GOVERNANCE TOWARDS COMPANY VALUE WITH PROFITABILITY AS INTERVENING VARIABLE IN MANUFACTURING COMPANIES","authors":"Florentia Tiurma Puspita Manik, Purwanto Purwanto","doi":"10.22437/jbsmr.v7i1.30277","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.30277","url":null,"abstract":"Good corporate governance and profitability are efforts to increase company value. The company was established to increase the company value to provide prosperity for the owners or shareholders. This study aims to determine the effect of corporate governance on company value with profitability as an intervening variable in manufacturing industries in manufacturing companies. The data research is taken from the financial reports of 19 selected companies on the Indonesia Stock Exchange for 2015-2020 using quantitative research. The independent variables are proxied by institutional ownership, audit committee, managerial ownership, independent Board of Commissioners, and Board of Director. Return on equity is a proxy of the profitability as an intervening variable and Tobin's q as a dependent variable. The method of data analysis used in this research is multiple linear regression analysis using statistical software. The data results show that the independent Board of commissioners and directors significantly influences ROE. The other three variables are not significant in predicting ROE. The audit committee and independent panel of commissioners do not affect the company's value. On the other hand, company value is affected by institutional ownership, managerial ownership, and the Board of directors. Those five variables of good corporate governance and ROE simultaneously effectively predict company value with a 75.17% contribution. Profitability mediates the relation between good corporate governance and company value.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"34 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DIAGNOSTIC STUDY: TRANSFORMING RESEARCH GOVERNANCE AT UNIVERSITAS JAMBI – A COMPARATIVE ANALYSIS WITH LPPM OF SEVERAL INDONESIAN UNIVERSITIES","authors":"Ade Octavia, Linda Handayani, Dwi Kurniawan","doi":"10.22437/jbsmr.v7i1.28522","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.28522","url":null,"abstract":"The Tridharma of Higher Education, encompassing Education, Research, and Community Service, serves as the cornerstone of higher education's tripartite mission. These integral functions are interdependent and mutually reinforcing, positioning universities as pivotal institutions for fulfilling societal needs in terms of quality human resources, the generation of new knowledge, and providing solutions to a myriad of societal challenges. This study aims to engage in a comparative analysis with other higher education institutions involved in Research and Community Service (LPPM) - specifically USK, UB, UNPAD, and UNHAS - to enhance the performance and governance of UNJA's LPPM. The methodology employed in this research is an interview survey. The findings indicate that USK excels in supporting researchers and offering substantial incentives. UNPAD is noted for its robust foundational data, which forms a critical basis for decision-making. Additionally, UNPAD ensures efficient facilitation of research activities and publication. The standout feature of UB is its user-friendly system, greatly simplifying processes for stakeholders. Finally, UNHAS is commended for its clear direction in research and service execution, alongside well-defined annual targets. This comparative study is instrumental in identifying best practices and potential areas for improvement in UNJA's LPPM, thereby contributing to the broader goal of enhancing the effectiveness of higher education institutions in fulfilling their Tri Dharma. Keywords: Diagnostics, Comparison, LPPM Governance","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"247 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING","authors":"Prasetyo Nurhidayat, Sonia Melati Indah, Ayu Vebiola, Sandri Atmanegara, Ana Nurhasanah, Ade Octavia","doi":"10.22437/jbsmr.v7i1.29117","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.29117","url":null,"abstract":"This study delves into the burgeoning field of green marketing and its pivotal role in shaping environmental awareness and influencing consumer preferences. Positioned within the realm of marketing management, this research sets the groundwork for developing hypotheses about the dynamics between green marketing and various dependent variables, aiming to guide future empirical investigations. Employing a qualitative descriptive approach, this research synthesizes insights from an extensive review of academic literature, utilizing resources such as Crossref, Google Scholar, and other esteemed academic platforms. The findings underscore two primary impacts of green marketing: (1) a significant influence on consumer environmental consciousness, and (2) a notable effect on consumer preferences. Beyond these key areas, the study identifies additional factors interplaying with green marketing. These include competitive advantage, environmental sustainability, brand image, Eco Labelling, and Eco Branding. These insights contribute to a more nuanced understanding of green marketing's multifaceted influence and highlight potential avenues for further research in the field.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"41 1‐2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FACTORS THAT EFFECT EMPLOYEE PRODUCTIVITY WITH WORK COMPETENCY AS INTERVENING VARIABLE AT FOOD AND BEVERAGE MSMEs IN BATAM","authors":"Mischelle Lo, Agustinus Setyawan","doi":"10.22437/jbsmr.v7i1.26248","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.26248","url":null,"abstract":"Labour is one of the most important things in measuring the competitiveness of a country. Indonesia's workforce is ranked 51 out of 63 studied by the International Institute for Management Development (IMD) in the World Talent Ranking in 2022. This can be seen based on statistical data on the level of labour productivity released in 2022 by the ILOSTAT (International Labor Organization) agency that Indonesia is still in 107th place out of 185 countries at US $ 13.1 per hour. This study was conducted to examine the effect of work discipline and work motivation on employee productivity with work competence as mediation in Food and Beverage MSMEs in Batam. The research method used is a quantitative approach. The research collected respondents using a questionnaire method through gform for 400 samples. The data were analyzed using SPSS to analyze descriptive data and Smart PLS to test research hypotheses. The results showed that the variables of work discipline and work motivation directly affect employee productivity and indirectly affect through work competency.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"264 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS A MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET OF GEN Z IN WEST JAVA","authors":"Cindy Fresilia Dewi, Diana Sari","doi":"10.22437/jbsmr.v7i1.29550","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.29550","url":null,"abstract":"In the present era, there has been a widespread global adoption of environmental consciousness, leading to a swift transformation in people's actions and attitudes. Observing this occurrence, companies are starting to adjust and incorporate environmental considerations into account by creating and producing environmentally sustainable products or services. One of the ways of contributing is by providing sustainable packaging options for their products.This article aims to examine the influence of green packaging and branding on the intention of Generation Z consumers in West Java to purchase Love Beauty and Planet items that are environmentally friendly. A digital survey was undertaken to gather data from 255 individuals. Subsequently, the questionnaire data was analyzed using Structural Equation Modelling (SEM) employing the Partial Least Squares (PLS) technique through SmartPLS 4. In the end, this study found that Gen Z in West Java sees green packaging and branding as a significant direct force towards green purchase invention. This study also found that green brand image is an important factor in driving green purchase intention. However, this study concentrates on a particular brand and customer profile. Therefore, future research can investigate different brands or specialized markets as the primary subject.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"98 4‐5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DETERMINANTS OF SHARIA RETIREMENT FINANCIAL PLANNING MILLENNIAL GENERATION IN INDONESIA","authors":"Nurul Hasanah, Ratna Juwita, Aprilia Nur Fitriana, Muthi'ah Rahmah Syahidah, Ricardo Marcell Dimas Djiwandono","doi":"10.22437/jbsmr.v7i1.29182","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.29182","url":null,"abstract":"The research was motivated by a phenomenon where many retirees in Indonesia could not enjoy a prosperous retirement, and some even had to continue working to meet their living needs. Based on this phenomenon, financial planning is very important for well-being in old age and needs to be done early when someone is still in their productive period. However, the millennial generation, as the largest population of productive age, does not yet have financial planning for retirement. In line with Indonesian society, which is predominantly Muslim, the goal of finance is not only for peace in this world but also in the afterlife. For this reason, the research aims to analyze the factors determining the millennial generation's Islamic retirement financial planning. The research method used is SEM-PLS with the variables studied including financial literacy, clarity of retirement goals, and financial attitudes as mediating variables. The research results show that financial literacy and clarity of retirement goals directly influence financial attitudes, but do not influence sharia retirement financial planning. Apart from that, financial attitudes also show that the results do not affect sharia retirement financial planning. Financial attitudes do not mediate the influence of financial literacy and clarity of retirement goals on Sharia retirement financial planning. The results of this research can be used as consideration for the government and pension fund companies in determining strategies and policies to improve the welfare of the Indonesian population.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"132 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALYSIS OF THE APPLICATION OF ONLINE TICKET BOOKING APPLICATION ACCESS BY KAI","authors":"Ririn Agus Triani, Femmy Sofie Schouten","doi":"10.22437/jbsmr.v7i1.29178","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.29178","url":null,"abstract":"This study aims to analyze the impact of the implementation of online ticket booking applications on the number of train passengers based on ticket sales data. The development of technology has brought significant changes in the transportation industry, including trains, with the introduction of online ticket booking applications. The analysis method used is a non-parametric statistical test to measure the relationship between the application and the number of passengers. Train ticket sales data for several years before and after the implementation of the application were used in the analysis. The results of the analysis showed a positive relationship between the implementation of online ticket booking applications and an increase in the number of train passengers. The findings support the view that the ease of access and convenience in booking tickets through the app has encouraged more people to use rail services. Although the results of this study indicate the positive impact of implementing online ticket booking applications, there are several other factors that can affect the number of passengers, such as economic factors, promotions, and additional services offered by train operators. Therefore, this study has limitations in considering all these factors. Based on these findings, it is recommended that train operators continue to develop and improve online ticket booking applications as part of their marketing and customer service strategies. This research contributes to understanding how technology can shape consumer behavior in the transportation industry and the extent of its impact on train passenger numbers.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"62 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT OF INFLATION, INTEREST RATE, EXCHANGE RATE, CORRUPTION PERCEPTION INDEX, AND TRADE OPENNESS ON FOREIGN DIRECT INVESTMENT IN 6 ASEAN COUNTRIES","authors":"Fiona Fiona, Nasar Buntu Laulita","doi":"10.22437/jbsmr.v7i1.28265","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.28265","url":null,"abstract":"Every country faced economic instability during the COVID-19 pandemic. Despite the economic instability, some discovered that the number of foreign direct investment inflows increases in most of ASEAN countries. This phenomenon makes investors hard to predict the level of foreign direct investment within the region. The purpose of this research is to understand which are the variables that may have impact on the inflows of foreign direct investment, specifically in ASEAN countries. Therefore, the research is conducted in 6 ASEAN countries that contribute the most to the overall foreign direct inflows in ASEAN from the year 2002 to 2021. This research uses a quantitative approach with panel data regression analysis. This research is tested in both Eviews 12. The result shows that inflation and interest rates don't affect foreign direct investment inflows significantly in the 6 ASEAN countries, whereas exchange rate, corruption perception index, and trade openness have a significant effect on foreign direct investment.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"37 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139166038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"VALUE CREATION IN E-BUSINESS: A STUDY OF TWO B-TO-B COMPANIES","authors":"Efendi Efendi","doi":"10.22437/jbsmr.v7i1.29130","DOIUrl":"https://doi.org/10.22437/jbsmr.v7i1.29130","url":null,"abstract":"The current study analyzes the study of Amit and Zott (2001) using the nowadays business practices in two B-to-B companies. The companies utilize value constellations strategies in conducting their business. They re-create values for their business customers. The study intends to find new sources of value creation not discovered in Amit and Zott (2001). Amit and Zott (2001) argue that the sources of value creation in e-business are efficiency, complementarities, lock-in, and novelty. The research uses in-depth interview as a tool in qualitative methodology. Two interviews were conducted on the executives from two e-business companies providing services to other companies in the value chain. After analyzing the data, it was found that, there are two new sources of value creation in e-business, which are the value of information and digital ecosystem. The new findings in this research could be due to the focus of Amit and Zott (2001) on B-to-C customers and the absence of fully-fledged digital ecosystem seen in today’s digital platforms.","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"16 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}