{"title":"影响消费者选择使用网购平台(shopee)的因素分析","authors":"N. Fajrin","doi":"10.22437/jbsmr.v6i1.21292","DOIUrl":null,"url":null,"abstract":"\n \n \nThe purpose of the study is to investigate the important factors that affect the decision of the buying on online platform. The sample used in this study were 215 respondents. The data analysis technique that will be used in this research is SEM – PLS. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is also expected to contribute to the development of marketing management science, especially online marketing (E-Marketing). \n \n \n","PeriodicalId":357539,"journal":{"name":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","volume":"73 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALYSIS OF FACTORS AFFECTING CONSUMERS IN CHOOSING USING THE ONLINE SHOPPING PLATFORM (SHOPEE)\",\"authors\":\"N. Fajrin\",\"doi\":\"10.22437/jbsmr.v6i1.21292\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n \\n \\nThe purpose of the study is to investigate the important factors that affect the decision of the buying on online platform. The sample used in this study were 215 respondents. The data analysis technique that will be used in this research is SEM – PLS. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is also expected to contribute to the development of marketing management science, especially online marketing (E-Marketing). \\n \\n \\n\",\"PeriodicalId\":357539,\"journal\":{\"name\":\"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW\",\"volume\":\"73 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22437/jbsmr.v6i1.21292\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22437/jbsmr.v6i1.21292","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ANALYSIS OF FACTORS AFFECTING CONSUMERS IN CHOOSING USING THE ONLINE SHOPPING PLATFORM (SHOPEE)
The purpose of the study is to investigate the important factors that affect the decision of the buying on online platform. The sample used in this study were 215 respondents. The data analysis technique that will be used in this research is SEM – PLS. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is expected to be a reference / consideration for companies, especially E-Commerce companies in making online marketing strategies. This research is also expected to contribute to the development of marketing management science, especially online marketing (E-Marketing).
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