Aktual''nye problemy filologii i pedagogicheskoi lingvistiki最新文献

{"title":"Reader’s Commentary in Media in Media Network Discourse","authors":"V. Karasik","doi":"10.29025/2079-6021-2023-2-19-31","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-19-31","url":null,"abstract":"The article considers the reader’s commentary in the media network discourse as a verbal reaction to a certain situation or some text. Functional-semantic and genre characteristics of reader’s comments are established. The material of the study includes media texts of readers’ comments in the modern Russian blogosphere. The work uses such research methods as descriptive method, discourse analysis method, contextual analysis, interpretive analysis, lexical-grammatical analysis, stylistic analysis. The main functions of the reader’s commentary are identified, including maintaining communication, refining information, its assessment qualifications, and self-expression. The fact is established that the dominant reaction of the reader is an assessment of the actual content of the material, support or criticism of the blogger and demonstration of his self, reduction of communicative distance. A functional portrait of the reader’s language personality in media-network discourse is offered. The main topics offered by bloggers that attract the Russian readership are revealed: current social problems, historical facts, literary stories, environmental issues, the impact of technological progress on the development of humankind. As a result of the study, it was found that when discussing the factual content of blogs, readers show their interest in the topic, ironic tonality dominates in self-expression. The scientific novelty of the study is that the linguistic features of the reader’s commentary in the media-network discourse are revealed. The study contributes to the development of discursive linguistics, media linguistics, genristics, influence theory, language personality theory. In the future, it is planned to consider the reader’s commentary in the media-network discourse in different linguocultures using the corpus method and quantitative analysis, as well as within the framework of the semiotic approach.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44037418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Image of the Hinterland in the Russian and German Mass Media","authors":"N. Shamne, M. Milovanova","doi":"10.29025/2079-6021-2023-2-200-215","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-200-215","url":null,"abstract":"The article considers the media image of the hinterland as objectifying the categories of social exclusion, social inclusion based on the material of the National Corpus of the Russian Language newspaper subcorps and the system of the Berlin-Brandenburg Academy of Sciences digital dictionaries (German). For the purpose of a more in-depth description of this media image, the article also provides a characteristic of a close media image of the province. The research paper establishes synonymic row of units representing the media image of the hinterland, it considers the lexeme of the same name in Russian (glubinka) and the Hinterland lexeme in German as key ones; within the media image of the province key lexemes are provintsiia and Provinz. In the structure of the hinterland media image in both languages, nuclear and peripheral zones and their constituent groups of linguistic means are distinguished: adjectives (derived from horonyms); spatial qualifiers; units nominating the subject; descriptives; deictic units; constructions of opposition (within the framework of the opposition «center – not the center»), verbal units of various actions; constructions of negation. The paper establishes that the media image of the province, compared with the media image of the hinterland, is structured to a lesser extent in the factual material and is positioned mainly within the framework of the opposition «capital – province» (Russian), «city – province» (German), while the socio-cultural stereotyping of this image in the German language is noted. A certain pattern of the social exclusion and social inclusion actualization processes in media texts is revealed. In the Russian language, the media image of the hinterland in the texts of the central media reflects both the processes of social exclusion and inclusion (to a lesser extent); in the texts of regional media – mainly the processes of social inclusion. In German, the reflection of these processes is directly related to the designated territory. The article comes to a conclusion about the national and cultural coloring of the hinterland media image. In the Russian language, this image is characterized by ambivalence (static, problematic / “Russianness”, authenticity, cultural potential). In the German language, the national and cultural specificity of the media image is due to the geographical and spatial location of the territory described.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42111392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dialogue with the Сonsumer in the Era of Mediatization: Responses to Reviews about Medical Services in the Context of Internet Communication","authors":"O. Issers","doi":"10.29025/2079-6021-2023-2-43-54","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-43-54","url":null,"abstract":"The article analyses online communicative interaction of the authors of reviews about provided services of the companies. The focus is on methods of consumer feedback within the framework of public communication. It can be noted that when comparing an online consumer review with its traditional paper prototype the consequences of expressing claims in the “Book of Feedback and Suggestions” and in social networks feedback differ significantly in their consequences for the reputation of the company. In this regard, the strategy of responding to consumer feedback - both positive and negative - is a topical subject matter in terms of effective communication with the consumer in the digital age. The purpose of the study is a communicative-pragmatic analysis of commentary texts on behalf of companies representing a response to consumer feedback in the context of online public communication. Reviews about doctors and medical services on the websites of the specialized network publication “Prodoctorov” and responses from a medical institution were used as materials for study. A communicative-pragmatic description of the response to a consumer feedback is based on the main strategy of the addresser, which is mainly expressed in building and preservation of the company’s image. The tactics of responding to a positive or negative assessment of a medical service are considered. Structural-semantic models of two types of responses to reviews are pointed out. The pragmatic characteristics of the response commentary to the consumer review, which bring it closer to the advertising text, and manipulative techniques in arranging feedback from the clients of medical services are noted.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69511008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"French-Language Political News Text with a Pyramid Structure for Mono- and Dual-Addresses","authors":"E. Vdovichenko, V. Kameneva","doi":"10.29025/2079-6021-2023-2-101-111","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-101-111","url":null,"abstract":"The aim was to study and compare the structural components of political news texts with the Pyramid structure, targeting only children aged 8 to 12 (mono-addressee) and a mixed readership of children and teenagers aged 10 to 15 (dual-addressee). The material for this study was political news texts, selected by the method of continuous sampling from French-language magazines: “1jour1actu” and “GEO”. The analysis of the material showed that in the identified news texts the information can be presented according to the “Pyramid” structure. This structure of the news text is used more often for mono-addressing. According to the results of the study, news texts with the “Pyramid” structure for mono- and dual addressees record both common and different structural components, which together are aimed at holding the attention of young readers and influencing them. Only in news texts for mono-addressees was it noted that the “Intro” ends with phrases that set the reader up for an easy perception of the text content, and it is also followed by a “Key Paragraph” that once again mentions the news event and emphasizes its importance. In addition, news texts targeting only children aged 8 to 12 recorded a variation in the format of information presentation. It is noted that in such texts the information after the “Intro” can be given not as a printed text, but as a video clip, but with full preservation of the elements of the “Pyramid” structure.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48404835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Debate Tactics (On the Example of Media Representation of the UN General Assembly and the European Commission Sessions Devoted to the Special Military Operation in Ukraine)","authors":"N. N. Evtugova, Ju.V. Baakh","doi":"10.29025/2079-6021-2023-2-124-135","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-124-135","url":null,"abstract":"The article examines the features of political discourse within the framework of the military conflict in Ukraine. The relevance of the study is due to the need to identify communicative and speech strategies and their tactics in the positions of opposing sides to resolve the conflict. The purpose of the article is to analyze the strategies and tactics of the communicative behavior of politicians in a military conflict based on the material of reports at the thematic and linguistic levels. The work was carried out using the method of contextual analysis, descriptive method. The research material was the texts of speeches by the official representative of Russia to the UN General Assembly and the EU representative to the European Commission. The authors come to the conclusion that the communicative behavior of politicians within the framework of non-controversial speeches has its own characteristics at the thematic as well as at the linguistic level. The topic of Ursula von der Leyen’s speeches during this period is reduced to the general theme “The future of Europe”, where the main threat to the future may be “Russian aggression” along with the energy crisis. In the speeches of S.V. Lavrov’s main topic is “the policy of the “collective West”” and “The Ukrainian regime”. As a result of the analysis, it was revealed that in official speeches there are emotional evaluative vocabulary, periphrases, evaluative adjectives, metaphorical models that implement such communicative and speech tactics as persuasion, condemnation, appeal to facts, support for the affected state, promises using the techniques of “reference to authorities”, “reinforcement”, “quoting”, “giving examples”, “introducing elements of informality” and others. The authors of the article show that the ethno-cultural specificity of the communicative behavior of politicians involved in the military conflict of countries on the part of European politicians is manifested in such features as “preservation of democracy”, “protection of democratic values” from autocrats. The Russian side in its speeches appeals to the preservation of traditional values calls for the fight against discrimination on religious grounds, with aggressive derussification.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42569591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Deliberativeness in Russian Commentary Media Discourse","authors":"G. Manaenko, S. V. Gusarenko","doi":"10.29025/2079-6021-2023-2-32-42","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-32-42","url":null,"abstract":"The article studies the phenomenon of deliberation as the main condition to create collectively meaningful content in the new social media discourse. The presence of an explicit dialogue in the form of a commentary text to the original message is considered the basis for generating a variant interpretation, as well as the most hypertext discourse in social media. Identification and description of key topics (situational media concepts) and commentary techniques for modifying their content are based on frame modeling. Distributive analysis of the lexical environment of the frequency verbalizers of the identified topics and its contextual interpretation make it possible to analyze the main directions for evaluating and gaining the significance of these markers of the media space. Based on the analysis of the primary text of the message, the obligatory character of the introduction of the implicit reader’s plan is established with the reference to the dialogue of the operational information presentation. An implicit reader from the status of a narrator, through the explication of his own opinion in the polycode space of social media, acquires the status of a narrator. The prototypes of messages and posts in the Russian-language segment of the social network VKontakte, as well as the metatexts of comments on these posts that support the original or generate new relevance vectors of key topics in the process of creating deliberative content, served as the material for the analysis. The study determined the ways of actualizing the individual content of the events described in the primary messages and mechanisms for further reinforcement of the evaluation vectors specified in the secondary commentary text. The intentional deliberativeness of the initially institutional media discourse is revealed. It manifests itself in the holistic perception of operational information, which undergoes meaningful transformation and clarification in the ad hoc commentary texts of user response.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43082463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the Role of Expressive Syntax in the Creation of Image in English Popular Science Media Texts","authors":"Ju.V. Gorokhovа, A. V. Mikhalcheva","doi":"10.29025/2079-6021-2023-2-190-199","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-190-199","url":null,"abstract":"The article is devoted to the problem of the usage of the category of expressive syntax on the basis of English popular science media texts. The relevance of this topic is determined by the huge potential of expressive syntax in the organizing information in the text, by influencing the target audience and actualizing their basic knowledge and by attracting their attention to different important issues described in the article, forming their opinion and giving them a chance to create their understanding of the issue under consideration and try to think about the ways of solving it. The aim of the article is to describe the capacity of the expressive syntax constructions to convey the visual conception of the described object, create the image of the people referred to in the text. The analysis was based on the articles of English popular science editions of National Geographic, The Economist and New Scientist, chosen randomly and unified by a common topic. Because of the common issue the information, represented in the article, focuses on similar ways of influencing readers’ minds and due to this it is of interest to understand what means of influencing are used in texts with different target audience and different communicative aims. After analyzing the material, it can be noted that means of expressive syntax are used for visualizing the material, which helps the readers to understand the meaning of terminology and the description of different scientific processes, for conveying some feeling and emotions, preparing the reader for the development of the topic, and for justifying the choice of the people quoted and proving their expertise.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48672532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Artifacts of History in Modern Media and Advertising Discourse","authors":"E. Ezhova, Alena V. Belokoneva","doi":"10.29025/2079-6021-2023-2-163-176","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-163-176","url":null,"abstract":"This article is devoted to the study of the problem of historical artifacts integration into the structure of modern media and advertising discourse. This work systematizes scientific research on the problem of advertisers’ appeal to images of the past, analyzes the semiotic codes of advertising related to the problem of historicity and their role in the construction of social reality images. The research outlines the concept of an artifact, which can refer to any creation (either physical or mental) used within the cultural and semantic field. The artifact of history in the structure of a polymodal advertising text is understood as a cognitive model represented by verbal, visual and acoustic means, connected with historical reality through images of personalities, events, and entire eras. This study is based on a large empirical foundation, encompassing over 250 Russian and foreign advertisements which were dispersed in the media from the 90s till the present day. Examining empirical materials allowed us to identify the most common ways of depicting historical artifacts in modern media and advertising discourse: through the images of historical figures, by presenting facts and events, and showcasing the functional-stylistic code of a particular historical era and the associated way of thinking. The basis of the complex research method was the structural and semiotic analysis and functional approach, which made it possible to identify ways of representing historical artifacts in the structure of the advertising text and to analyze the role of the functional and stylistic codes of the past in the organization of media and advertising discourse. The results of a sociolinguistic study showed that the use of artifacts of national history in the structure of an advertising text can arouse interest among potential consumers, positively affects the degree of memorability of an advertising message, and makes an advertising message more effective.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42263111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Political Media Discourse as an Interactional Space: Presidential TV Addresses to the Nation from a Metadiscourse Perspective","authors":"O. Boginskaya","doi":"10.29025/2079-6021-2023-2-86-100","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-2-86-100","url":null,"abstract":"The study of political media discourse as an interactional space requires an analysis of not only its linguistic characteristics and propositional content but also its metadiscourse component, strategies employed to express speaker’s attitudes and involve the addressee into a dialogue. This paper aims to identify tools exploited to realize the interactional metadiscourse strategies in the genre of Presidential New Year’s addresses to the nation. To achieve this goal, the study determines the types of metadiscourse used in the texts of New Year’s Addresses, their functions and frequencies. The texts of New Year’s addresses broadcast in 2001-2022 were used as the research material for the present study. The analysis of these texts identified five categories of metadiscourse used with different frequencies: intensifiers of the categorical of statments (boosters), mitigators of categorical of statments (hedges), explicators of affective state, self-mentions, and engagement markers. The study revealed that these metadiscourse devices predominantly serve the following communicative functions: explicate the speaker’s confidence in the truth of the propositional content, demonstrate solidarity with the addressee, explicate the speaker’s affective states, involve the addressee into a dialogue, indicate the speaker’s personal responsibility for the utterances. The analysis showed that the most frequent metadiscourse categories are boosters and explicators of affective states, the shares of which in the total number of metadiscourse categories were 53.7% and 28.3%, respectively. The findings allow for the conclusion that metadiscourse is a crucial strategy contributing to the interactive nature of political media discourse.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49383011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaction of Precedence Forms in Synesthetic Polymodal Units: Memes in Feelings and Feelings in Memes","authors":"T. Marchenko","doi":"10.29025/2079-6021-2023-1-210-224","DOIUrl":"https://doi.org/10.29025/2079-6021-2023-1-210-224","url":null,"abstract":"The article studies the description of linguistic and semiotic peculiarities of sensory reflection and the interaction of precedence forms in polymodal units (Internet memes). The paper analyzes two types of synesthetic transfers: vision → smell (olfactory) and vision → hearing (auditory). On the basis of a representative sample of Russian Internet memes with olfactory and auditory semantics (450 jpeg images), the paper specifies the features of reference to precedent phenomena providing a synesthetic transfer (sensation → sensation), as well as its subtypes – a synaesthetic transfer (sensation → emotion). The description of polymodal units is based on semiotic, structural, semantic and discursive methods of analysis, and includes a comprehensive interpretation of the communicative act, taking into account situational and cultural reflection. The linguistic and semiotic peculiarities of organizing two types of synesthetic polymodal units are characterized. Internet memes with olfactory meanings feature the use of lexemes with common perceptual and olfactory semantics, interjections and the conjunction “when” to contextualize the message. The thematic categorization of auditory memes determines the use of conversational style, lexemes with perceptual semantics and graphic means of conveying sensations (the font, the color). The most frequent types of precedent forms that provide synesthesia of perceptions are analyzed. The examples demonstrate the variability of the functional meanings of precedent images. It has been established that olfactory semantics is realized through a verbal code with the description of the odor producer or the reference to an olfactory precedent phenomenon; visual precedent images actualize synesthetic transfer in olfactory memes – sensation → emotion. In terms of auditory sensation synesthesia, it was revealed that the verbal code initiates a focus on the corresponding sensation, the non-verbal one is represented by an image of a typical situation or a precedent visual image. The use of verbal and visual forms of precedence in polymodal units with synesthetic / synesthetic transfer significantly increases the role of presupposition.","PeriodicalId":34231,"journal":{"name":"Aktual''nye problemy filologii i pedagogicheskoi lingvistiki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45409731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}