AMS Review最新文献_第6页

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research 企业社会责任倡议的营销视角：概念基础和未来研究议程

AMS Review Pub Date : 2023-09-15 DOI: 10.1007/s13162-023-00263-5

Kendall Park, Steve Hoeffler, Kevin Lane Keller

{"title":"Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research","authors":"Kendall Park, Steve Hoeffler, Kevin Lane Keller","doi":"10.1007/s13162-023-00263-5","DOIUrl":"10.1007/s13162-023-00263-5","url":null,"abstract":"<div><p>Corporate social responsibility (CSR) initiatives are value-creating initiatives designed to enhance the social welfare of those whose lives are affected by a firm’s operations and to produce positive social outcomes. The ultimate goal of CSR initiatives is to satisfy unmet needs of people and society and provide vital benefits to those in need. While prior research has yielded many useful insights advancing our understanding of CSR initiatives, it has not always been holistic in its approach. We offer a comprehensive analysis of CSR initiatives that can be distinguished in two important ways. First, we expand the breadth of prior research by applying findings across a diverse set of literatures (economics, psychology, organizational behavior, and marketing) to four key constituents for a CSR initiative: 1) beneficiary organizations; 2) firms responsible for the CSR initiative; 3) customers of the responsible firms; and 4) employees of the responsible firms. Second, we expand the depth of prior research by examining the potential motivations and outcomes for each constituent type, as well as addressing interactions, tradeoffs, and synergies across all four constituent groups. Our analysis reviews published research, provides an organizing conceptual framework, identifies gaps in the literature, and provides specific future research propositions. The insights gained from our analysis can guide policy decision-making and inform research programs studying CSR initiatives.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"277 - 296"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135436912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues 基于资源的客户参与行为视角：类型学、概念框架和研究途径

AMS Review Pub Date : 2023-09-12 DOI: 10.1007/s13162-023-00261-7

Xianfang Zeng, James Agarwal, Mehdi Mourali

引用次数: 0

Market system dynamics (MSD): A process-oriented review of the literature 市场系统动力学（MSD）：以过程为导向的文献综述

AMS Review Pub Date : 2023-06-30 DOI: 10.1007/s13162-023-00260-8

Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, Daniela Andreini

{"title":"Market system dynamics (MSD): A process-oriented review of the literature","authors":"Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, Daniela Andreini","doi":"10.1007/s13162-023-00260-8","DOIUrl":"10.1007/s13162-023-00260-8","url":null,"abstract":"<div><p>The renewed interest in the market as a unit of analysis has increased adoption of a market system dynamics (MSD) perspective. Since studies drawing on MSD have significant overlaps with other research traditions equally focused on market changes, we trace the theoretical boundaries of the literature on MSD, and unpack its evolution, in order to appreciate conceptual achievements and research directions. Building on change-process theorizing and on a reiterative processual multi-stage research strategy, we conduct a systematic review of the literature on MSD. We organize the findings into three stages of MSD’s maturation–<i>infancy, adolescence</i>, and <i>adulthood</i>–and show that MSD has grown into a market approach that is ever more multi-actor, theoretically-plural, and based on longitudinal methodologies. The existing literature has gradually shifted towards a balance in agency and structure in market change, and towards a more cautious view on the consumer’s role. Under-researched areas are pinpointed, along with research avenues that can further reinforce MSD.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"173 - 195"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00260-8.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89112371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Older consumers and technology: A critical systematic literature review 老年消费者和技术:一项批判性的系统文献综述

AMS Review Pub Date : 2023-06-22 DOI: 10.1007/s13162-023-00256-4

Paolo Franco

{"title":"Older consumers and technology: A critical systematic literature review","authors":"Paolo Franco","doi":"10.1007/s13162-023-00256-4","DOIUrl":"10.1007/s13162-023-00256-4","url":null,"abstract":"<div><p>Older consumers’ adoption and consumption of technologies continues to be an important research area. However, marketing scholarship on this topic risks unintentionally smuggling age stereotypes into its constructed theories. Such assumptions include older consumers’ adoption processes being complicated by health and social isolation issues and their low tech-skills. Although stereotypes hold a ‘kernel-of-truth’ and underpin meaningful research, they can transform from helpful heuristics to impediments to crafting reflexive scholarship. Therefore, this article reviews marketing literature on older consumers and technology. It develops a 2 × 3 typology to analyse 86 articles based on their portrayals of older consumers’ capabilities (incapable/capable) and technology orientations (resisting/discerning/seeking). The typology’s six emergent categories aim to turn age stereotypes into ‘productive tensions’ for researchers by encouraging critical reflexivity in ways that broaden future research possibilities. These possibilities include better accounting for older consumers who are skilled technology-seekers, and equally, non-adopters with non-technophobic reasons to resist adoption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"92 - 121"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00256-4.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50042779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Metaverse—will it change the world or be a whole new world in and of itself? 超宇宙——它会改变世界还是成为一个全新的世界?

AMS Review Pub Date : 2023-06-13 DOI: 10.1007/s13162-023-00258-2

David J Reibstein, Raghu Iyengar

引用次数: 1

Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing 2023年概念性论文博士竞赛的经验教训:识别、培养和发表

AMS Review Pub Date : 2023-06-07 DOI: 10.1007/s13162-023-00259-1

Liliana L. Bove, Thomas W. Gruen

引用次数: 0

Marketing on the metaverse: Research opportunities and challenges 面向虚拟世界的营销:研究机遇与挑战

AMS Review Pub Date : 2023-06-03 DOI: 10.1007/s13162-023-00255-5

Shuya Lu, Ofer Mintz

引用次数: 1

Why so toxic? A framework for exploring customer toxicity 为什么这么毒?探索客户毒性的框架

AMS Review Pub Date : 2023-06-01 DOI: 10.1007/s13162-023-00257-3

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo

{"title":"Why so toxic? A framework for exploring customer toxicity","authors":"Barbara Duffek, Andreas B. Eisingerich, Omar Merlo","doi":"10.1007/s13162-023-00257-3","DOIUrl":"10.1007/s13162-023-00257-3","url":null,"abstract":"<div><p>Customers are increasingly empowered in their interactions with firms. Sometimes they help firms but, unfortunately, they can also become “toxic” and hurt them. Customers are toxic when they engage in deliberate and potentially harmful acts towards a firm driven either by a reparatory or damaging mental state following a transgression. Whilst the existing literature has studied customers’ negative actions against organizations, critical questions remain as to how and why customers become toxic. We structure a fragmented field of research on customer toxicity and explore customers’ mental state before they decide to do nothing (non-complainers), avoid the brand, act against firms with either a reparatory mental state—and, thus, often constructive in nature (e.g., to initiate change)—or with a toxic mental state and destructive objectives (e.g., to harm and punish a firm). We highlight that the impact of these actions on a firm can still be “toxic” even without intention of harming and punishing. Furthermore, we outline the conceptual domain of customer toxicity and shift the focus from negative behavior to customers’ mental state, by integrating the marketing, aggression, and psychology literatures. We discuss the theoretical implications of our study and explore how future work may further examine organizations’ interactions with toxic customers. Finally, we provide managerial recovery techniques depending on customers’ mental state at a particular time.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"122 - 143"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00257-3.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49998778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge 说服知识框架：建立消费者说服知识的综合模型

AMS Review Pub Date : 2023-04-28 DOI: 10.1007/s13162-023-00254-6

Vahid Rahmani

引用次数: 0

Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG 对“迈向社会责任”的评论的回复，也纳入了对ESG的关注

AMS Review Pub Date : 2023-03-07 DOI: 10.1007/s13162-023-00253-7

John F. Gaski

引用次数: 0