AMS Review最新文献_第6页

Challenging the troubled status of the marketing discipline 挑战市场营销学科的困境状态

AMS Review Pub Date : 2022-12-06 DOI: 10.1007/s13162-022-00242-2

Anders Gustafsson, Tohid Ghanbarpour

引用次数: 1

Robots in retail: Rolling out the Whiz 零售业中的机器人:推出Whiz

AMS Review Pub Date : 2022-12-02 DOI: 10.1007/s13162-022-00240-4

Aric Rindfleisch, Nobuyuki Fukawa, Naoto Onzo

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引用次数: 7

How robots will affect the future of retailing 机器人将如何影响零售业的未来

AMS Review Pub Date : 2022-12-02 DOI: 10.1007/s13162-022-00241-3

Abhijit Guha, Dhruv Grewal

引用次数: 3

Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field 作为新兴学科的市场营销:谢尔比·亨特对我们这个领域的最后贡献的评论

AMS Review Pub Date : 2022-11-18 DOI: 10.1007/s13162-022-00239-x

Terry Clark, Thomas Martin Key, Carol Azab

引用次数: 2

The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender 身份在数字消费者行为中的作用:基于性别的概念模型与研究主张

AMS Review Pub Date : 2022-11-05 DOI: 10.1007/s13162-022-00237-z

Natalia Rogova, Shashi Matta

引用次数: 3

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal 营销学科的混乱轨迹:宣言对话、中心焦点候选人和更新预测

AMS Review Pub Date : 2022-10-13 DOI: 10.1007/s13162-022-00238-y

Shelby D. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield

引用次数: 15

Market orientation (once again): Challenges and a suggested solution 市场定位(再次):挑战和建议的解决方案

AMS Review Pub Date : 2022-09-12 DOI: 10.1007/s13162-022-00235-1

Aksel I. Rokkan

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引用次数: 0

‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital “压力创造钻石”/“烈火炼金”:应对资本的概念

AMS Review Pub Date : 2022-09-01 DOI: 10.1007/s13162-022-00236-0

Vikram Kapoor, Russell Belk

{"title":"‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital","authors":"Vikram Kapoor, Russell Belk","doi":"10.1007/s13162-022-00236-0","DOIUrl":"10.1007/s13162-022-00236-0","url":null,"abstract":"<div><p>While many consumer behavior studies have investigated consumer coping, few have considered it as a source of positive benefits in addition to being a matter of necessity. In this paper, we draw on Bourdieu’s notion of capital to introduce the concept of coping capital—the intentional or unintentional accumulation of resources, such as emotional and epistemic-competencies and skills resulting from coping with adversity, that <i>may</i> thereafter exist in an embodied state in the form of mental and physical dispositions—dispositions that later provide benefits in life. We suggest that the benefits of coping capital may be determined using either a prospective or a retrospective approach. These benefits may be anticipated or unanticipated when intentionally coping with adversity, while the benefits are predominantly unanticipated when unintentionally coping. By conceptualizing coping capital, our study makes a domain-level conceptual contribution to research on consumer coping. In addition the concept of coping capital may have broader implications outside of the domain of consumption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 3-4","pages":"196 - 215"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-022-00236-0.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50001767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers 更正:营销的新短视:扩大营销经理的社会责任

AMS Review Pub Date : 2022-07-02 DOI: 10.1007/s13162-022-00234-2

J. Joseph Cronin Jr.

引用次数: 0

Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships 清理感知之门:营销关系中的感知不准确

AMS Review Pub Date : 2022-07-02 DOI: 10.1007/s13162-022-00233-3

Zeynep Müge Güzel, Aysegul Ozsomer

引用次数: 0