Market system dynamics (MSD): A process-oriented review of the literature

Q1 Business, Management and Accounting

AMS Review Pub Date : 2023-06-30 DOI:10.1007/s13162-023-00260-8

Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, Daniela Andreini

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Abstract

The renewed interest in the market as a unit of analysis has increased adoption of a market system dynamics (MSD) perspective. Since studies drawing on MSD have significant overlaps with other research traditions equally focused on market changes, we trace the theoretical boundaries of the literature on MSD, and unpack its evolution, in order to appreciate conceptual achievements and research directions. Building on change-process theorizing and on a reiterative processual multi-stage research strategy, we conduct a systematic review of the literature on MSD. We organize the findings into three stages of MSD’s maturation–infancy, adolescence, and adulthood–and show that MSD has grown into a market approach that is ever more multi-actor, theoretically-plural, and based on longitudinal methodologies. The existing literature has gradually shifted towards a balance in agency and structure in market change, and towards a more cautious view on the consumer’s role. Under-researched areas are pinpointed, along with research avenues that can further reinforce MSD.

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市场系统动力学（MSD）：以过程为导向的文献综述

人们对以市场为分析单位的新兴趣使市场系统动力学（MSD）视角得到更多采用。由于借鉴 MSD 的研究与同样关注市场变化的其他研究传统存在重大重叠，我们将追溯 MSD 文献的理论边界，并解读其演变过程，以了解概念成就和研究方向。在变革过程理论化和重申过程性多阶段研究策略的基础上，我们对有关 MSD 的文献进行了系统回顾。我们将研究结果分为 MSD 成熟的三个阶段--萌芽期、青春期和成年期--并表明 MSD 已发展成为一种多行为主体、理论多元和基于纵向方法的市场方法。现有文献已逐渐转向平衡市场变化中的代理和结构，并对消费者的作用持更加谨慎的观点。本文指出了研究不足的领域，以及可进一步加强 MSD 的研究途径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.