AMS Review最新文献_第7页

Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys 点燃好奇心之火：变革的代理人如何点燃并维持变革的消费者旅程

AMS Review Pub Date : 2025-01-14 DOI: 10.1007/s13162-024-00295-5

Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham, Hillary Smith

{"title":"Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys","authors":"Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham, Hillary Smith","doi":"10.1007/s13162-024-00295-5","DOIUrl":"10.1007/s13162-024-00295-5","url":null,"abstract":"<div><p>This paper explores the role of curiosity in transformative consumer journeys through a Transformative Consumer Research (TCR) lens. We introduce curiosity as a powerful and overlooked motivational force that can ignite and sustain consumer transformation, especially when individuals face personal, organizational, and systemic barriers. Curiosity is associated with the pursuit of new knowledge and information as well as persistence in the face of challenges. We believe curiosity can be leveraged to facilitate both the initiation and long-term pursuit of transformative consumer journeys. The transformative impact of curiosity is examined at micro-, meso-, and macro-levels, encompassing individual, social, and marketplace transformation. Through a detailed review of relevant literature and the introduction of the Curiosity-Centered Transformation Framework, our research highlights how curiosity can help consumers overcome barriers to transformation and foster well-being. The paper also discusses potential avenues for future research, emphasizing the need to investigate the integration of curiosity with other cognitive processes and the boundary conditions under which curiosity might hinder, rather than help, transformation. Ultimately, this research advocates for curiosity as an important, yet underutilized, tool in promoting consumer well-being and transformative experiences. </p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"343 - 362"},"PeriodicalIF":0.0,"publicationDate":"2025-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AI for marketing: Enabler? Engager? Ersatz? 人工智能营销：启用？Engager ?备胎?

AMS Review Pub Date : 2025-01-11 DOI: 10.1007/s13162-024-00293-7

Sreedhar Madhavaram, Radha Appan

{"title":"AI for marketing: Enabler? Engager? Ersatz?","authors":"Sreedhar Madhavaram, Radha Appan","doi":"10.1007/s13162-024-00293-7","DOIUrl":"10.1007/s13162-024-00293-7","url":null,"abstract":"<div><p>The prospect of artificial intelligence (AI) matching and surpassing human intelligence continues to intrigue. On the foundations of the exceptional advances in AI technologies in the last decade, the potential for competitive advantages makes <i>AI</i> in general and <i>Generative AI</i> in particular one of the most promising technologies for marketing. However, while there are robust theoretical advances in the domain of AI for marketing, how AI impacts marketing entities is poorly understood. Further, how AI potentially makes marketing entities ineffective and inefficient is rarely addressed in research. Therefore, in this research, we begin with the articulation of a theory toolkit relevant to AI for marketing. Second, we discuss different types of AI and introduce a new perspective on approaching AI for marketing entities and purposes. Specifically, we conceptualize three new types of AI: enabling AI, engaging AI, and ersatzing AI (artificial, but inferior intelligence that make marketing entities less capable). Third, using our typology, we explicate the enormous potential of the three specific types of AI for marketing. Finally, toward actualizing the potential of AI for marketing, we conclude with a discussion of the contributions of our research and a research agenda.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"258 - 277"},"PeriodicalIF":0.0,"publicationDate":"2025-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The past, present, and future of social media marketing ethics 社交媒体营销伦理的过去、现在和未来

AMS Review Pub Date : 2025-01-09 DOI: 10.1007/s13162-024-00294-6

Anna Granstedt

{"title":"The past, present, and future of social media marketing ethics","authors":"Anna Granstedt","doi":"10.1007/s13162-024-00294-6","DOIUrl":"10.1007/s13162-024-00294-6","url":null,"abstract":"<div><p>As social media increasingly permeates everyday life, ethical concerns about its use are coming into sharper focus. At the same time, the ethical issues involved in social media marketing have received somewhat limited attention from marketing research and practice. Therefore, many scholars are calling out for a better understanding of the role of ethics in social media marketing decisions. Current marketing ethics theories do not sufficiently consider the unique dynamics of social media. To aid researchers, practitioners, and policymakers, we propose a theoretical framework to address issues in social media marketing ethics built on theories of normative and descriptive ethics. This framework considers the normative and descriptive ethics within firm-internal and firm-external factors in the fields of law, regulation and norms, platform conditions, and stakeholder value. Then, applying a thematically built systematic literature review, we identify and discuss five distinct themes of research in social media marketing ethics: (I) advertising and customer–brand relationships; (II) the dark side of social media; (III) privacy; (IV) fake news; and (V) emerging research. These themes and their implications are discussed using the proposed theoretical framework. Our study provides a comprehensive overview and synthesis of ethical challenges in social media marketing and suggests possible research avenues for the future. In doing so, it outlines pressing issues that require attention from researchers, policymakers, and practitioners to ensure an ethically sustainable approach to social media marketing.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"278 - 296"},"PeriodicalIF":0.0,"publicationDate":"2025-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00294-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Biomimicry for sustainability: Upframing service ecosystems 可持续性的仿生学：服务生态系统的升级

AMS Review Pub Date : 2025-01-07 DOI: 10.1007/s13162-024-00296-4

Andrew S. Gallan, Linda Alkire, Jorge Grenha Teixeira, Kristina Heinonen, Raymond P. Fisk

{"title":"Biomimicry for sustainability: Upframing service ecosystems","authors":"Andrew S. Gallan, Linda Alkire, Jorge Grenha Teixeira, Kristina Heinonen, Raymond P. Fisk","doi":"10.1007/s13162-024-00296-4","DOIUrl":"10.1007/s13162-024-00296-4","url":null,"abstract":"<div><p>Amidst an urgent need for sustainability, novel approaches are required to address environmental challenges. In this context, biomimicry offers a promising logic for catalyzing nature’s wisdom to address this complexity. The purpose of this research is to (1) establish a biomimetic understanding and vocabulary for sustainability and (2) apply biomimicry to upframe service ecosystems as a foundation for sustainability. Our research question is: <i>How can the principles of natural ecosystems inform and enhance the sustainability of service ecosystems?</i> The findings highlight upframed service ecosystems as embodying a set of practices that (1) promote mutualistic interactions, (2) build on local biotic and abiotic components supporting emergence processes, (3) leverage (bio)diversity to build resilience, (4) foster resource sharing for regeneration, and (5) bridge individual roles to optimize the community rather than individual well-being. Our upframed definition of a service ecosystem is <i>a system of resource-integrating biotic actors and abiotic resources functioning according to ecocentric principles for mutualistic and regenerative value creation.</i> The discussion emphasizes the implications of this upframed definition for sustainability practices, advocating for a shift in understanding and interacting with service ecosystems. It emphasizes the potential for immediate mutualistic benefits and long-term regenerative impacts.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 1-2","pages":"95 - 111"},"PeriodicalIF":0.0,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145011717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Self-disclosure of content creators: A systematic review and holistic framework 内容创造者的自我披露：一个系统回顾和整体框架

AMS Review Pub Date : 2024-12-30 DOI: 10.1007/s13162-024-00290-w

Fan Wang, Brad D. Carlson

{"title":"Self-disclosure of content creators: A systematic review and holistic framework","authors":"Fan Wang, Brad D. Carlson","doi":"10.1007/s13162-024-00290-w","DOIUrl":"10.1007/s13162-024-00290-w","url":null,"abstract":"<div><p>Content creators increasingly use self-disclosure to shape their personas and build strong connections with their audiences. This trend calls for focused scholarly attention on the outcome and underlying mechanism of content creators’ self-disclosure. However, there is a lack of systematic research on how audiences react to these disclosures, and insights from psychology, sociology, communication, and organizational science are often studied separately. This research, which is inherently interdisciplinary, systematically reviewed literature on audience appraisals and responses to self-disclosures. By analyzing 166 influential articles published between 1973 and 2023 using the Web of Science database, we identify key dimensions, impacts, mechanisms, and contextual factors of self-disclosure. Drawing on appraisal theory, our review synthesizes insights from across disciplines and develops an integrative framework. We categorize the findings into seven thematic areas, highlighting the processes involved in audiences’ primary and secondary appraisals of content creators’ self-disclosure and their responses to related efforts. By organizing these themes within a holistic framework, we reconcile inconsistencies in previous research and provide strong foundations for future research. Additionally, we identify gaps and under-researched areas, offering a clear roadmap for future investigations.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"239 - 257"},"PeriodicalIF":0.0,"publicationDate":"2024-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How to craft a compelling storyline for a conceptual paper 如何为一篇概念性论文打造引人入胜的故事情节

AMS Review Pub Date : 2024-12-18 DOI: 10.1007/s13162-024-00292-8

Kaisa Koskela-Huotari

引用次数: 0

Conceptual-only papers: Learning from the masters 概念性论文：向大师学习

AMS Review Pub Date : 2024-12-04 DOI: 10.1007/s13162-024-00291-9

Liliana Bove

引用次数: 0

The gestalt of customer centricity 以客户为中心的格式塔

AMS Review Pub Date : 2024-11-21 DOI: 10.1007/s13162-024-00287-5

Bernie Jaworski

引用次数: 0

The role of possessions for the extended self of sustainability- concerned anti-consumers 财产对于可持续性延伸自我的作用——关注反消费者

AMS Review Pub Date : 2024-10-11 DOI: 10.1007/s13162-024-00286-6

Sophia Elizabeth Vlieger de Oliveira, Catalina Wache, Sascha Raithel

{"title":"The role of possessions for the extended self of sustainability- concerned anti-consumers","authors":"Sophia Elizabeth Vlieger de Oliveira, Catalina Wache, Sascha Raithel","doi":"10.1007/s13162-024-00286-6","DOIUrl":"10.1007/s13162-024-00286-6","url":null,"abstract":"<div><p>Belk’s (<i>Journal of Consumer Research, 15(2), 139–168, </i>1988, <i>Journal of Consumer Research, 40(1), 477–500, </i>2013) seminal work on possessions and the extended self explains how possessions form and symbolize an individual’s extended self. According to the framework, material possessions play a significant role for the extended self. In recent decades, individuals in consumer societies of the Global North have started to question their consumption patterns and their impact on the natural environment in light of the climate crisis. These individuals engage in anti-consumption practices which aim at reducing environmental impact through reducing and rejecting consumption including the acquisition of material possessions. This paper assesses if Belk’s (<i>Journal of Consumer Research, 15(2), 139–168, </i>1988, <i>Journal of Consumer Research, </i>40(1), 477–500 2013) framework is still applicable in the case of sustainability-concerned anti-consumers and which modifications need to be made to account for a change in consumption patterns. We propose that the self-expressive aspect of the extended self framework remains salient, as the intentional non-consumption by anti-consumers helps them distance themselves from possible undesired selves. Through a de-extension of the self, consumers rely on experiences, people and places which are central to the self rather than on material possessions. The material objects that remain parts of the extended self and that have a symbolic meaning represent their owner’s ethical and pro-environmental values and are often created through upcycling, refurbishing or acquired in second-hand or sharing markets. Since consumers increasingly consider the effects their acquisitions and actions have on the state of the Earth, they re-extend their selves to include experiences and the natural environment as a psychological possession.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"220 - 238"},"PeriodicalIF":0.0,"publicationDate":"2024-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00286-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox 感知主观意义的物理属性：将新兴消费者感知价值（ECPV）放入营销人员的工具箱

AMS Review Pub Date : 2024-08-26 DOI: 10.1007/s13162-024-00284-8

Laura J. Forsman, Harri Luomala

{"title":"Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox","authors":"Laura J. Forsman, Harri Luomala","doi":"10.1007/s13162-024-00284-8","DOIUrl":"10.1007/s13162-024-00284-8","url":null,"abstract":"<div><p>Marketers need to understand consumers in both theory and practice to create offerings that are valuable to them. Hence, the marketing discipline has conceptualized consumers’ subjectively perceived value in various ways, using multiple paradigms. Nevertheless, its constituents remain unclear. We argue that this is because the ontological and epistemological premises are both vague and narrow. Consequently, consumers’ value perceptions are still difficult to study or manage. With the aim of making a conceptual leap, our paper is the first to apply a critical realist (CR) approach to the phenomenon. CR’s stratified ontology and subjectivist/pluralist epistemology reconcile the positivist and interpretivist/constructionist paradigms, allowing the simultaneous existence of external socio-natural and internal subjective realities. Using these premises, we examine, from a marketer’s perspective, how consumers perceive value, which is a subjective, phenomenological, and socially constructed act embedded in the natural world. Our CR theorizing deploys Bhaskar’s (2010) RRREIC schema and includes a review of the extant subjective value conceptualizations (consumer perceived value, value-in-use, value-in-experience) and retroduction of the key mechanisms generating the phenomenon: meaning-making and sensory perception. Finally, we propose a novel conceptualization for Emergent Consumer Perceived Value formation (ECPV) as an open system. As its integral component, we introduce the concept of Sensory Value Affordance, explaining how consumers transform physical properties into subjective meanings. These conceptual tools cater especially to B2C managers and account for both the phenomenological and sociocultural as well as the corporeal and perceptual. Finally, we present broader implications for value research, the field of marketing, and society.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"194 - 219"},"PeriodicalIF":0.0,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00284-8.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0