AMS Review最新文献_第7页

The impact of boards of directors on chief marketing officer performance: Framing and research agenda 董事会对首席营销官绩效的影响:框架和研究议程

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00230-6

Kimberly A. Whitler, Ben Lee, Sarah Young

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引用次数: 2

Marketing’s new myopia: Expanding the social responsibilities of marketing managers 营销的新短视:拓展营销管理者的社会责任

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00228-0

J. Joseph Cronin Jr.

{"title":"Marketing’s new myopia: Expanding the social responsibilities of marketing managers","authors":"J. Joseph Cronin Jr.","doi":"10.1007/s13162-022-00228-0","DOIUrl":"10.1007/s13162-022-00228-0","url":null,"abstract":"<div><p>The view of advocates who see corporate social responsibility as a transformative tool by which marketers can unilaterally define the well-being of consumers is criticized by Gaski (<i>AMS Review</i>, 2022) for failing to acknowledge marketers’ legal and ethical responsibilities as agents of ownership and on the basis that they are not qualified to determine what is socially responsible. These criticisms are explored to suggest that social responsibility is a triadic construct that incorporates provider, user, and societal well-being. It is further suggested that advocates of social responsibility have not distinguished the construct from social marketing. Historically, it is demonstrated that concern for consumer well-being is not a new transformative initiative for marketers as such concerns have appeared in the marketing literature for more than a century. It is suggested that social responsibility is a process that is appropriately used as a strategic option by marketers as a potential means to enhance the well-being of providers, users, and society and that the government is the appropriate arbitrator should disagreements as to what is socially responsible arise. Confusion as to the conceptualization and use of social responsibility is attributed to a growing myopic drift towards a behavioral focus among marketing faculty, in marketing Ph.D. programs, and in the marketing literature. Suggestions for changes are identified.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"30 - 37"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50018357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Why should marketers be forced to ignore their moral awareness? A reply to Gaski 为什么营销人员要被迫忽视他们的道德意识?回复加斯基

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00226-2

Geert Demuijnck, Patrick E. Murphy

引用次数: 4

Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience 走向社会责任，不是社会责任的表象:营销不需要良心

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00227-1

John F. Gaski

{"title":"Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience","authors":"John F. Gaski","doi":"10.1007/s13162-022-00227-1","DOIUrl":"10.1007/s13162-022-00227-1","url":null,"abstract":"<div><p>For decades, much leading marketing and business ethics literature has insisted that marketers accept a social responsibility or heed a social conscience beyond the practice of profitable customer satisfaction. Professional observers apparently feel that the traditional institution of marketing generally falls short of optimal contribution to societal welfare. The following essay challenges that fashionable posture by suggesting how such criticism is misdirected. Argued is that the socially responsible marketing “conscience” orientation is naïve, superfluous, incoherent, and ultimately dysfunctional for its intended beneficiaries. This contrarian position is not entirely new, as readers will recognize, yet has been incessantly resisted in the academic and philosophical marketplace for ideas—i.e., has not enjoyed widespread scholarly adoption or market penetration. Perhaps this outcome accrues not from the idea-product itself but from its poor representation or deficient marketing. Therefore, this paper attempts to mitigate any such impediments, especially the packaging, positioning, and communication elements. The revised expository approach involves, in particular, decomposing the established social responsibility construct to spotlight its flawed nature. A possible intersection with conventional marketing ethics is also addressed, and an inventory of potential counterarguments to the paper’s view is developed and dispatched.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"7 - 24"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50017884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

A critique of corporate social responsibility in light of classical economics 古典经济学视角下的企业社会责任批判

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00224-4

Saurabh Ahluwalia

引用次数: 8

Marketing as problem solver: in defense of social responsibility 作为问题解决者的市场营销:捍卫社会责任

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00225-3

Kelly D. Martin, Stasha Burpee

引用次数: 8

Update the Theory + Practice section 更新理论+实践部分

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00232-4

Bernard Jaworski

引用次数: 0

Perspectives on socially responsible marketing: the chasm widens 社会责任营销的观点:鸿沟扩大

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00229-z

O. C. Ferrell

引用次数: 1

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field 董事会如何影响首席营销官绩效的探索:来自该领域的见解

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00231-5

Kimberly A. Whitler

{"title":"An exploration of how boards of directors impact chief marketing officer performance: Insights from the field","authors":"Kimberly A. Whitler","doi":"10.1007/s13162-022-00231-5","DOIUrl":"10.1007/s13162-022-00231-5","url":null,"abstract":"<div><p>Managerial research has suggested that Chief Marketing Officers (CMOs) are not living up to expectations. Such studies indicate that a high percentage of CEOs are not very impressed with their CMOs, believe they are disconnected from financial accountability, and in many cases, do not consider them highly effective. Such views may help explain why CMOs have the shortest tenure in the C-suite. Moreover, most CEOs believe that CMOs are to blame for the short tenure. What makes this belief interesting is that upper echelons theory suggests that CMOs should be impacted by those above them—the board of directors and CEO. Strategy is discussed and set at the board level and presumably, board decisions and interactions should impact a CMO’s ability to achieve performance objectives. Yet, there has been no investigation into how the board of directors may impact CMO performance. In this research, I conduct five depth interviews with board members, CMOs, and executive recruiters to explore the issue and generate new insight. The interviews reveal a new theory of CMO performance, one that is contingent on the beliefs and actions of the board. In addition to three key themes and portions of the interview transcripts, this research provides a table summarizing the actions that boards can take to amplify CMO performance by employment stage. As exploratory research, this provides a first step in generating more complete understanding of an important upper echelons issue.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"105 - 115"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50018363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises 与在人道主义危机中处于弱势的客户共同创造变革性价值主张

AMS Review Pub Date : 2022-03-22 DOI: 10.1007/s13162-022-00223-5

Andrew S. Gallan, Anu Helkkula

引用次数: 3