为什么营销人员要被迫忽视他们的道德意识?回复加斯基

Q1 Business, Management and Accounting

AMS Review Pub Date : 2022-06-10 DOI:10.1007/s13162-022-00226-2

Geert Demuijnck, Patrick E. Murphy

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引用次数: 4

摘要

这篇评论是对发表在本期杂志上的Gaski论文的回应。我们的立场是，他夸大了自己的立场，并做出了几次毫无根据的“信心飞跃”。我们关注于这项工作的四个主要保留意见:(1)道德和监管的动态未被充分代表;(2)对伦理主张和理论的不确定性做出了简单化的假设;(3)责任被认为是一个要么全有要么全无的命题;(4)提出的经验主义主张没有证据支持，在提出“现实世界”的例子时表现出恶意。我们的结论是，企业已经在其企业内部制度化了伦理和企业社会责任职能。我们坚信，负责任的营销人员是有良心的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Why should marketers be forced to ignore their moral awareness? A reply to Gaski

This commentary presents a reply to the Gaski paper that is published in this issue. Our stance is that he overstates his position and makes several 'leaps of faith' that are unwarranted. We focus on four major reservations about this work: (1) the dynamics of ethics and regulation are underrepresented; (2) simplistic assumptions are made about the uncertainty of ethical claims and theories; (3) responsibility is considered as an all or nothing proposition; and (4) empirical claims are offered that are not backed up with evidence and bad faith is displayed in presenting 'real world' examples. We conclude by stating that corporations have already institutionalized ethics and corporate social responsibility functions within their firms. We firmly believe that responsible marketers do have a conscience.

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.