AMS Review最新文献_第10页

The design and performation of markets: a discussion 市场的设计与运作:讨论

AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00216-w

Michel Callon, Alvin E. Roth

引用次数: 6

Re-institutionalizing marketing Re-institutionalizing营销

AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00220-0

Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart, Leyland Pitt

引用次数: 6

Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward 将服务主导逻辑形式化为市场的一般理论:评估和前进

AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00214-y

Melissa Archpru Akaka, Kaisa Koskela-Huotari, Stephen L. Vargo

引用次数: 18

The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science 营销理论与实践的过去与未来:致敬营销科学学院50周年

AMS Review Pub Date : 2021-12-02 DOI: 10.1007/s13162-021-00222-y

O. C. Ferrell, Jodie Conduit, Bo Edvardsson, Stephen L. Vargo

引用次数: 2

Assessing and enhancing the impact potential of marketing articles 评估和提高营销文章的影响潜力

AMS Review Pub Date : 2021-12-02 DOI: 10.1007/s13162-021-00219-7

Elina Jaakkola, Stephen L. Vargo

引用次数: 3

Theorizing markets 市场理论

AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00218-8

Hans Kjellberg, Riikka Murto

引用次数: 4

Market expertise at work: introducing Alvin E. Roth and Michel Callon 市场专业知识的作用:介绍Alvin E. Roth和Michel Callon

AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00217-9

Hans Kjellberg

引用次数: 0

Advancing marketing theory and practice: guidelines for crafting research propositions 推进营销理论和实践:制定研究主张的指导方针

AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00215-x

Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap, Andreas Eggert

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引用次数: 19

Markets, infrastructures and infrastructuring markets 市场，基础设施和基础设施市场

AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00212-0

Luis Araujo, Katy Mason

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引用次数: 5

The textuality of markets 市场的文本性

AMS Review Pub Date : 2021-11-12 DOI: 10.1007/s13162-021-00205-z

Ashlee Humphreys

引用次数: 3