AMS Review最新文献_第10页

On managerial relevance: reconciling the academic-practitioner divide through market theorizing 论管理相关性:用市场理论调和学者与实践者的分歧

AMS Review Pub Date : 2021-07-07 DOI: 10.1007/s13162-021-00204-0

Heiko Wieland, Angeline Nariswari, Melissa Archpru Akaka

{"title":"On managerial relevance: reconciling the academic-practitioner divide through market theorizing","authors":"Heiko Wieland, Angeline Nariswari, Melissa Archpru Akaka","doi":"10.1007/s13162-021-00204-0","DOIUrl":"10.1007/s13162-021-00204-0","url":null,"abstract":"<div><p>The marketing academy continues to struggle with issues of managerial relevance. We argue that, at its core, marketing’s problems with managerial relevance do not lie in diverging roles and interests between academics and practitioners, but in the distinct lenses market actors apply to view and enact market realities. Building on market performativity, we assert that concepts and theories not only depict the world ‘out there,’ but also contribute to bringing about reality when enacted. Thus, the relevance of marketing academics and their work cannot simply be addressed by changing how research is conducted (e.g., more industry engagement), but more foundationally, through a shift in what is researched and how phenomena are studied. By refocusing the discussion from managerial relevance to the relevance of theoretical work in the shaping of markets, we show that both academics and practitioners need to be more cognizant of the market conceptualizations they help to perpetuate. All market actors need to broaden their understanding of markets to incorporate stable as well as dynamic and systemic depictions of markets. Market actors, paradoxically, need to become more theoretical to be more relevant in the shaping of markets.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"252 - 271"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s13162-021-00204-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50012861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) 解决市场营销中的社会生态问题:环境、社会和治理(ESG)

AMS Review Pub Date : 2021-06-24 DOI: 10.1007/s13162-021-00201-3

O. C. Ferrell

引用次数: 8

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind? 基于美德伦理的可持续营销是解决人类面临的社会生态挑战的答案吗？

AMS Review Pub Date : 2021-05-28 DOI: 10.1007/s13162-021-00200-4

Andrea Prothero, Pierre McDonagh

引用次数: 2

Markets and institutional fields: foundational concepts and a research agenda 市场和制度领域:基本概念和研究议程

AMS Review Pub Date : 2021-05-15 DOI: 10.1007/s13162-021-00199-8

Nicola Mountford, Susi Geiger

{"title":"Markets and institutional fields: foundational concepts and a research agenda","authors":"Nicola Mountford, Susi Geiger","doi":"10.1007/s13162-021-00199-8","DOIUrl":"10.1007/s13162-021-00199-8","url":null,"abstract":"<div><p>We borrow the notion of field from institutional theory to think through how markets and their ‘outsides’–or at least one particular manifestation of an ‘outside’–stand in a dynamic and interactive relationship. We distinguish the field and the market in terms of issues versus exchange and identity versus position. We argue that the lack of clarity as to how fields and markets differ, relate, overlap, and are bounded, jeopardizes our ability to address important societal debates concerning the roles of markets within and across other areas of social life. It also hinders a consolidation of insights across different approaches to studying markets, even though researchers from different disciplines often address similar concerns. Key questions for which both conceptual and analytical clarity are essential include how markets and their ‘outsides’ (here: fields) intersect; whether and how diverse sets of actors interact, work, and migrate between fields and markets; and what dynamics may be observable between field and market. We provide four illustrative examples of field/market relationships and a theoretical, methodological, and empirical research agenda for future research into markets and their ‘outsides’.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"290 - 303"},"PeriodicalIF":0.0,"publicationDate":"2021-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s13162-021-00199-8","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50029839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Informing marketing theory through consumer culture theoretics 通过消费文化理论为营销理论提供信息

AMS Review Pub Date : 2021-04-27 DOI: 10.1007/s13162-021-00198-9

Eric Arnould, David Crockett, Giana Eckhardt

引用次数: 10

Mapping spheres of exchange: a multidimensional approach to commoditization and singularization 映射交换领域:商品化和单一性的多维方法

AMS Review Pub Date : 2021-04-26 DOI: 10.1007/s13162-021-00196-x

Karin Brondino-Pompeo

引用次数: 0

Netflix: reinvention across multiple time periods, reflections and directions for future research Netflix:跨越多个时期的重塑，反思和未来研究方向

AMS Review Pub Date : 2021-04-17 DOI: 10.1007/s13162-021-00197-w

Joel Mier, Ajay K. Kohli

引用次数: 6

Netflix: Reinvention across multiple time periods Netflix:跨越多个时期的重塑

AMS Review Pub Date : 2021-04-12 DOI: 10.1007/s13162-021-00195-y

Bernard J. Jaworski

引用次数: 1

Re-examining utopia in contemporary consumption: conceptualization and implications for marketing 重新审视当代消费中的乌托邦:概念化及其对市场营销的影响

AMS Review Pub Date : 2021-02-19 DOI: 10.1007/s13162-021-00193-0

Aleksandrina Atanasova

{"title":"Re-examining utopia in contemporary consumption: conceptualization and implications for marketing","authors":"Aleksandrina Atanasova","doi":"10.1007/s13162-021-00193-0","DOIUrl":"10.1007/s13162-021-00193-0","url":null,"abstract":"<div><p>This paper introduces liquid consumer utopias, defined as market-mediated expressions of individuals’ desires to re-imagine and re-construct reality, and to re-frame the present. This conceptual lens illuminates previously untheorized consumption phenomena, which are socially constructed, and often critical, efforts to enact an alternative way of being in an increasingly uncertain and unpredictable world. Three key characteristics of liquid utopias are outlined—immediacy, transience and hyper-individualization––each pointing to liquid consumer utopias’ function to facilitate present-oriented and short-lived re-imaginings of reality. Co-existing alongside the solid and collective utopian consumption of interest to prior research, these emergent forms of liquid consumer utopias articulate a re-imagining of the present (rather than the future), have an emphasis on individual (rather than communal) experiences of betterment, and an orientation toward temporary re-framings of the experienced reality (rather than a pursuit of permanence and long-lasting change). Implications are discussed for retailing, experiential consumption, and consumer self-optimization.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 1-2","pages":"23 - 39"},"PeriodicalIF":0.0,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s13162-021-00193-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50036901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory 营销中意义的交融:消费文化理论中的符号学与现象学

AMS Review Pub Date : 2021-02-02 DOI: 10.1007/s13162-021-00192-1

Sarah C. Grace

引用次数: 4