AMS ReviewPub Date : 2021-11-17DOI: 10.1007/s13162-021-00212-0
Luis Araujo, Katy Mason
{"title":"Markets, infrastructures and infrastructuring markets","authors":"Luis Araujo, Katy Mason","doi":"10.1007/s13162-021-00212-0","DOIUrl":"10.1007/s13162-021-00212-0","url":null,"abstract":"<div><p>Despite a growing understanding of market infrastructures—the rules and socio-material arrangements that enable agreements on the properties of goods, and the calculation of value, equivalence and exchange—we know little of what lies beneath the arrangements that underpin and are implicated in exchange. The socio-material lens has done much to explain how specific assemblages circulate information and goods, but has done little to explain how different infrastructures configure relations between dispersed market practices. Using the history of <i>the development of the market for market research</i> we show how <i>knowledge-based infrastructures</i> constitute markets as knowledge objects: new expertise emerged through alliances between academia, government, and private actors form a new occupation embodied in specialist agencies that set themselves up in an infrastructural relation to marketing practices. Our conceptualization of markets as knowledge objects extends extant understandings of markets by showing how: (1) extant knowledge-based infrastructures are drawn on to construct new markets; (2) infrastructural relations emerge between different markets to constitute multiple systems of provision and demand, leading to an increasingly valuable knowledge infrastructure; and (3) organized practices in one market are often heavily reliant on connections to other markets, including knowledge-based infrastructures such as market research services.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"240 - 251"},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00212-0.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50035774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-11-12DOI: 10.1007/s13162-021-00205-z
Ashlee Humphreys
{"title":"The textuality of markets","authors":"Ashlee Humphreys","doi":"10.1007/s13162-021-00205-z","DOIUrl":"10.1007/s13162-021-00205-z","url":null,"abstract":"<div><p>Although social embeddedness is an important and enduring aspect of markets, markets are also increasingly embedded in text—by which I mean alpha-numeric characters that stand in for phonetic spoken language. In this piece, I explore how text and textual thinking is an important precursor to certain forms of exchange behavior, mediates the market, and impedes or facilitates exchange. Looking at the affordances of text and textuality, I consider the ways that text orients the social practices critical to market exchange through its archival and public nature.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"304 - 315"},"PeriodicalIF":0.0,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50021980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-11-08DOI: 10.1007/s13162-021-00210-2
Terry Clark, Thomas Martin Key
{"title":"The methodologies of the marketing literature: mechanics, uses and craft","authors":"Terry Clark, Thomas Martin Key","doi":"10.1007/s13162-021-00210-2","DOIUrl":"10.1007/s13162-021-00210-2","url":null,"abstract":"<div><p>Of the three scholastic modes with which to develop ideas and create knowledge in research: logic, empirics, and the <i>literature</i>, the latter is perhaps one of the least understood and studied. This paper is a first-of-its-kind delve into what the literature is, how it is used, and its impact as a foundation for theory and conceptual work in the discipline of marketing. We create a novel approach that provides a framework to understand the way literature functions in the research process and expose the hidden mechanics of how it creates and ties together various forms of meaning through what we call, citation-based reasoning. It is through this lens that we conclude with insights for how a deeper understanding of the literature can stoke continued impact in the marketing discipline, especially for theory building and conceptual development.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"416 - 431"},"PeriodicalIF":0.0,"publicationDate":"2021-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00210-2.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50015173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-11-02DOI: 10.1007/s13162-021-00211-1
Atul Parvatiyar, Jagdish N. Sheth
{"title":"Toward an integrative theory of marketing","authors":"Atul Parvatiyar, Jagdish N. Sheth","doi":"10.1007/s13162-021-00211-1","DOIUrl":"10.1007/s13162-021-00211-1","url":null,"abstract":"<div><p>Many scholars have observed that the marketing discipline has become too fragmented and myopic, straying away from its core managerial marketing issues. To some, the complex discipline-transgressing phenomena are knowledge-producing, while for others, it is the discipline's problem of an identity crisis. This article argues that continuities and discontinuities of theoretical and methodological processes result from the contextual forces that continuously create new perspectives, paradigms, and schools of thought. Many traditional schools of marketing thought have either become obsolete or metamorphosized into new schools of thought. It has led to several theoretical advances that promise to develop into a general theory of marketing. However, none have grown into a full-blown integrative theory of marketing to tie in the various subdisciplines of marketing. We present an overall framework of marketing that could become the basis for developing an integrative theory of marketing with views relating to the core marketing processes and how the evolving contextual forces interactively impact them.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"432 - 445"},"PeriodicalIF":0.0,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50003932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-10-28DOI: 10.1007/s13162-021-00208-w
Sarah Lord Ferguson, Pierre Berthon
{"title":"A renewable resource model of health decision-making: insights to improve health marketing","authors":"Sarah Lord Ferguson, Pierre Berthon","doi":"10.1007/s13162-021-00208-w","DOIUrl":"10.1007/s13162-021-00208-w","url":null,"abstract":"<div><p>A primary goal of health marketing is to help people make healthy choices. The problem is that health decision-making is complex, and individuals often make unhealthy decisions even when healthy options are promoted. In this paper, we address this problem by integrating literature in marketing, psychology, economics, medicine, and health to develop a new conceptual model: <i>Health as a Renewable Resource,</i> that can be readily used by marketers to help people manage their health-impacting decision. It is apparent that people view health as, in part, renewable and fungible. Underpinning this, we argue that people have an implicit model of health, analogous to a reservoir. This reservoir can be filled or drained, such that trade-offs in health-impacting decisions can be made over time. The reservoir’s inputs and outputs are controlled by behavioral choices and unconscious processes including biological and environmental mechanisms. The practical and research applications of the model are outlined.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"71 - 84"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50052235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-10-27DOI: 10.1007/s13162-021-00209-9
Suvi Nenonen, Kaj Storbacka
{"title":"Market-shaping: navigating multiple theoretical perspectives","authors":"Suvi Nenonen, Kaj Storbacka","doi":"10.1007/s13162-021-00209-9","DOIUrl":"10.1007/s13162-021-00209-9","url":null,"abstract":"<div><p>There is an increasing managerial and scholarly interest in the agential efforts of firms, consumers, public actors, and various collectives to influence market formation and transformation. Determining the essence of market-shaping requires an understanding of who is engaged in the shaping, what is being shaped, and how the shaping efforts are performed. To support making more informed choices about which theories to use when examining this phenomenon, we provide an overview of seven theoretical perspectives, illuminating their conceptual underpinnings and relative strengths. Building on this, we discuss how these perspectives can be used to examine market-shaping, highlighting its typical variations. The paper concludes by a call for greater explicitness, compatibility and parsimony when choosing theoretical perspectives for market-shaping research, and by identifying avenues for further research.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"336 - 353"},"PeriodicalIF":0.0,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50050509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-10-26DOI: 10.1007/s13162-021-00206-y
Delphine Dion
{"title":"Managing creatively-inspired brands: a commentary and research direction","authors":"Delphine Dion","doi":"10.1007/s13162-021-00206-y","DOIUrl":"10.1007/s13162-021-00206-y","url":null,"abstract":"<div><p>In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"471 - 473"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50103109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-10-26DOI: 10.1007/s13162-021-00207-x
Gregory S. Carpenter, Xavier Barlier
{"title":"Legendary luxury brands: inventing the future by reaching to the past","authors":"Gregory S. Carpenter, Xavier Barlier","doi":"10.1007/s13162-021-00207-x","DOIUrl":"10.1007/s13162-021-00207-x","url":null,"abstract":"<div><p>Unlike many other brands, luxury brands can enjoy remarkably enduring success. This paper presents an interview with a senior executive responsible for marketing Maison Louis Roederer’s champagnes, including the legendary Cristal, in the United States for the last 20 years. We explore the differences between luxury and mass-market brands, the role of creative vision, how brands remain relevant through innovation while remaining faithful to their history, and how luxury brands create passionate buyers who seek to be a part of the brand, not simply consumers of the brand. We conclude with a discussion of the implications for market orientation, understanding consumers as fans, and other future research topics.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"464 - 470"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00207-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50049228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-07-21DOI: 10.1007/s13162-021-00202-2
Neil Fligstein
{"title":"Innovation and the theory of fields","authors":"Neil Fligstein","doi":"10.1007/s13162-021-00202-2","DOIUrl":"10.1007/s13162-021-00202-2","url":null,"abstract":"<div><p>Innovation does not just involve the creation of new products, but also includes the need for new kinds of processes and organizations. Field theory can help us understand why some innovations are more piecemeal and others more revolutionary. It explicitly links innovation to the process of the emergence, adjustment, and transformation of markets (conceived of as fields). To illustrate this perspective, the case of the transition in the U.S. from a mortgage market dominated by savings and loan banks to the emergence of mortgage securitization dominated by the government sponsored enterprises and the largest private banks, is explicated. Field theory helps us understand the logic of this transition and the myriad players and innovations that helped produce a large part of what we consider to be modern finance. The case also shows the limits of economic theories of financial innovation and the sociology of finance. I end with a discussion of how field theory can inform subsequent research on innovation.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"272 - 289"},"PeriodicalIF":0.0,"publicationDate":"2021-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s13162-021-00202-2","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50040461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2021-07-10DOI: 10.1007/s13162-021-00203-1
Torik Holmes, Josi Fernandes, Teea Palo
{"title":"‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices","authors":"Torik Holmes, Josi Fernandes, Teea Palo","doi":"10.1007/s13162-021-00203-1","DOIUrl":"10.1007/s13162-021-00203-1","url":null,"abstract":"<div><p>Socio-material conceptualisations of markets suggest that they are spatial formations. Yet, the everyday practical and spatial dimensions of market making have received little explicit attention. We thus introduce the concept of spatio-market practices, drawing on key ideas in market studies and spatial theory. We argue that examining spatio-market practices (and thus the spatial dimensions of markets) promises to provide fresh insight regarding what it takes to realise markets, their uneven distribution, and what and whom markets are (and are not) designed to serve. To demonstrate what the concept calls for, supports and promises, we take Humphreys’ (2010) influential paper as a starting point and draw on other secondary sources in order to articulate an alternative and spatially-oriented account of the growth and legitimacy of the American casino gambling market. This paper, in turn, contributes a subtle and yet incisive shift in thinking, which supports a more explicit means of exploring markets as spatial formations.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"316 - 335"},"PeriodicalIF":0.0,"publicationDate":"2021-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s13162-021-00203-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50017679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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