AMS Review最新文献_第9页

Why should marketers be forced to ignore their moral awareness? A reply to Gaski 为什么营销人员要被迫忽视他们的道德意识?回复加斯基

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00226-2

Geert Demuijnck, Patrick E. Murphy

引用次数: 4

Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience 走向社会责任，不是社会责任的表象:营销不需要良心

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00227-1

John F. Gaski

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引用次数: 16

A critique of corporate social responsibility in light of classical economics 古典经济学视角下的企业社会责任批判

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00224-4

Saurabh Ahluwalia

引用次数: 8

Marketing as problem solver: in defense of social responsibility 作为问题解决者的市场营销:捍卫社会责任

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00225-3

Kelly D. Martin, Stasha Burpee

引用次数: 8

Update the Theory + Practice section 更新理论+实践部分

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00232-4

Bernard Jaworski

引用次数: 0

Perspectives on socially responsible marketing: the chasm widens 社会责任营销的观点:鸿沟扩大

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00229-z

O. C. Ferrell

引用次数: 1

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field 董事会如何影响首席营销官绩效的探索:来自该领域的见解

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00231-5

Kimberly A. Whitler

{"title":"An exploration of how boards of directors impact chief marketing officer performance: Insights from the field","authors":"Kimberly A. Whitler","doi":"10.1007/s13162-022-00231-5","DOIUrl":"10.1007/s13162-022-00231-5","url":null,"abstract":"<div><p>Managerial research has suggested that Chief Marketing Officers (CMOs) are not living up to expectations. Such studies indicate that a high percentage of CEOs are not very impressed with their CMOs, believe they are disconnected from financial accountability, and in many cases, do not consider them highly effective. Such views may help explain why CMOs have the shortest tenure in the C-suite. Moreover, most CEOs believe that CMOs are to blame for the short tenure. What makes this belief interesting is that upper echelons theory suggests that CMOs should be impacted by those above them—the board of directors and CEO. Strategy is discussed and set at the board level and presumably, board decisions and interactions should impact a CMO’s ability to achieve performance objectives. Yet, there has been no investigation into how the board of directors may impact CMO performance. In this research, I conduct five depth interviews with board members, CMOs, and executive recruiters to explore the issue and generate new insight. The interviews reveal a new theory of CMO performance, one that is contingent on the beliefs and actions of the board. In addition to three key themes and portions of the interview transcripts, this research provides a table summarizing the actions that boards can take to amplify CMO performance by employment stage. As exploratory research, this provides a first step in generating more complete understanding of an important upper echelons issue.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"105 - 115"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50018363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises 与在人道主义危机中处于弱势的客户共同创造变革性价值主张

AMS Review Pub Date : 2022-03-22 DOI: 10.1007/s13162-022-00223-5

Andrew S. Gallan, Anu Helkkula

引用次数: 3

A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) 通往相关性的桥梁:市场营销科学学院(AMS)的历史

AMS Review Pub Date : 2022-01-05 DOI: 10.1007/s13162-021-00221-z

Barry J. Babin, Julie Guidry Moulard, Jay D. Lindquist

引用次数: 2

Market-shaping phases—a qualitative meta-analysis and conceptual framework 市场塑造阶段——定性元分析和概念框架

AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00213-z

Alexander Flaig, Daniel Kindström, Mikael Ottosson

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引用次数: 7