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A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) 通往相关性的桥梁:市场营销科学学院(AMS)的历史
AMS Review Pub Date : 2022-01-05 DOI: 10.1007/s13162-021-00221-z
Barry J. Babin, Julie Guidry Moulard, Jay D. Lindquist
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引用次数: 2
Market-shaping phases—a qualitative meta-analysis and conceptual framework 市场塑造阶段——定性元分析和概念框架
AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00213-z
Alexander Flaig, Daniel Kindström, Mikael Ottosson
{"title":"Market-shaping phases—a qualitative meta-analysis and conceptual framework","authors":"Alexander Flaig,&nbsp;Daniel Kindström,&nbsp;Mikael Ottosson","doi":"10.1007/s13162-021-00213-z","DOIUrl":"10.1007/s13162-021-00213-z","url":null,"abstract":"<div><p>This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"354 - 374"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00213-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50040498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The design and performation of markets: a discussion 市场的设计与运作:讨论
AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00216-w
Michel Callon, Alvin E. Roth
{"title":"The design and performation of markets: a discussion","authors":"Michel Callon,&nbsp;Alvin E. Roth","doi":"10.1007/s13162-021-00216-w","DOIUrl":"10.1007/s13162-021-00216-w","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"219 - 239"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50040495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Re-institutionalizing marketing Re-institutionalizing营销
AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00220-0
Thomas Martin Key, Terry Clark, O. C. Ferrell, David W. Stewart, Leyland Pitt
{"title":"Re-institutionalizing marketing","authors":"Thomas Martin Key,&nbsp;Terry Clark,&nbsp;O. C. Ferrell,&nbsp;David W. Stewart,&nbsp;Leyland Pitt","doi":"10.1007/s13162-021-00220-0","DOIUrl":"10.1007/s13162-021-00220-0","url":null,"abstract":"<div><p>Hunt’s (AMS Rev, 10, 189–198, 2020) notion of the re-institutionalization of marketing as a discipline provides the background for this commentary. This forward-looking context is used to address issues the marketing discipline is facing to reconcile problems we identify. Academic marketing research has become fragmented and polarized into narrow areas that do not provide holistic contributions to knowledge. Doctoral programs are focusing less on core marketing knowledge and theory and more on methodology. This brings into question the culture of both our doctoral programs and the culture of the discipline to provide high-impact research valuable to practitioners and society, as well as the firm. An agenda for change addresses hiring practices, projects, methods, and oversight on the importance of impact. It is suggested the marketing discipline engage in the study of marketing practice to find important problems to investigate.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"446 - 453"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50040494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward 将服务主导逻辑形式化为市场的一般理论:评估和前进
AMS Review Pub Date : 2021-12-21 DOI: 10.1007/s13162-021-00214-y
Melissa Archpru Akaka, Kaisa Koskela-Huotari, Stephen L. Vargo
{"title":"Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward","authors":"Melissa Archpru Akaka,&nbsp;Kaisa Koskela-Huotari,&nbsp;Stephen L. Vargo","doi":"10.1007/s13162-021-00214-y","DOIUrl":"10.1007/s13162-021-00214-y","url":null,"abstract":"<div><p>Advancement of the marketing discipline requires a marketing-based, general theory of markets. However, most academic marketing is developed from normative theories of economics and direct application of psychological and sociological theories. Indigenous marketing theories about markets are rare but can increase the relevance of marketing scholarship. Although theories are never fully finalized, theoretical formalizing processes can establish a general framework for theory development on markets. The aim of this paper is to provide a conceptual base for a general theory of markets by explicating the ongoing progression toward formalization of service-dominant (S-D) logic. We outline a recursive, cocreative process of theory formalization to take stock of the status of S-D logic’s development so far—what has been done and what we know and don’t know about markets. We propose specific areas of inquiry and research directions for moving forward in developing a general theory of markets that is indigenous to marketing.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"375 - 389"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50040496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science 营销理论与实践的过去与未来:致敬营销科学学院50周年
AMS Review Pub Date : 2021-12-02 DOI: 10.1007/s13162-021-00222-y
O. C. Ferrell, Jodie Conduit, Bo Edvardsson, Stephen L. Vargo
{"title":"The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science","authors":"O. C. Ferrell,&nbsp;Jodie Conduit,&nbsp;Bo Edvardsson,&nbsp;Stephen L. Vargo","doi":"10.1007/s13162-021-00222-y","DOIUrl":"10.1007/s13162-021-00222-y","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"390 - 394"},"PeriodicalIF":0.0,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50001715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Assessing and enhancing the impact potential of marketing articles 评估和提高营销文章的影响潜力
AMS Review Pub Date : 2021-12-02 DOI: 10.1007/s13162-021-00219-7
Elina Jaakkola, Stephen L. Vargo
{"title":"Assessing and enhancing the impact potential of marketing articles","authors":"Elina Jaakkola,&nbsp;Stephen L. Vargo","doi":"10.1007/s13162-021-00219-7","DOIUrl":"10.1007/s13162-021-00219-7","url":null,"abstract":"<div><p>Although the impact of marketing is a recognized priority, current academic practices do not fully support this goal. A research manuscript’s likely influence is difficult to evaluate prior to publication, and audiences differ in their understandings of what “impact” means. This article develops a set of criteria for assessing and enhancing a publication’s impact potential. An article is argued to have greater influence if it changes many stakeholders’ understandings or behaviors on a relevant matter; and makes its message accessible by offering simple and clear findings and translating them into actionable implications. These drivers are operationalized as a checklist of criteria for authors, reviewers, and research supervisors who wish to evaluate and enhance a manuscript’s potential impact. This article invites scholars to further develop and promote these criteria and to participate in establishing impact evaluation as an institutionalized practice within marketing academia.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"407 - 415"},"PeriodicalIF":0.0,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00219-7.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50002693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Theorizing markets 市场理论
AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00218-8
Hans Kjellberg, Riikka Murto
{"title":"Theorizing markets","authors":"Hans Kjellberg,&nbsp;Riikka Murto","doi":"10.1007/s13162-021-00218-8","DOIUrl":"10.1007/s13162-021-00218-8","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"207 - 215"},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50035772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Market expertise at work: introducing Alvin E. Roth and Michel Callon 市场专业知识的作用:介绍Alvin E. Roth和Michel Callon
AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00217-9
Hans Kjellberg
{"title":"Market expertise at work: introducing Alvin E. Roth and Michel Callon","authors":"Hans Kjellberg","doi":"10.1007/s13162-021-00217-9","DOIUrl":"10.1007/s13162-021-00217-9","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"216 - 218"},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50035773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advancing marketing theory and practice: guidelines for crafting research propositions 推进营销理论和实践:制定研究主张的指导方针
AMS Review Pub Date : 2021-11-17 DOI: 10.1007/s13162-021-00215-x
Wolfgang Ulaga, Michael Kleinaltenkamp, Vishal Kashyap, Andreas Eggert
{"title":"Advancing marketing theory and practice: guidelines for crafting research propositions","authors":"Wolfgang Ulaga,&nbsp;Michael Kleinaltenkamp,&nbsp;Vishal Kashyap,&nbsp;Andreas Eggert","doi":"10.1007/s13162-021-00215-x","DOIUrl":"10.1007/s13162-021-00215-x","url":null,"abstract":"<div><p>Effective research propositions are key to advancing marketing theory and practice. However, our discipline provides little guidance on how to systematically craft impactful propositions. Consequently, scholars often refrain from including propositions in conceptual articles due to either a lack of knowledge or the confidence to do so. This proves detrimental to scholars looking to develop theory and conceptual papers. To address this challenge, our article defines research propositions and positions them within the broader set of the key building blocks of theory development. Based on an integrative framework that ties foundational premises, concepts, constructs, research propositions and hypothesis together, the article lays out four easy-to-follow actionable steps—grounding, crafting, connecting, and simplifying—that guide scholars in developing effective research propositions. Further, the article proposes four criteria, i.e., clarity, consistency, conciseness, and contribution to theory advancement and scholarly research, to assist scholars in evaluating outcomes achieved when writing research propositions. The article concludes by offering an agenda for how key stakeholders involved, i.e., Ph.D. students, early career researchers and established marketing scholars, university research program directors and promotion and tenure (P&amp;T) committees, as well as reviewers and journal editors, can contribute to advancing knowledge and skills of crafting effective research propositions as part of the broader goal to stimulate the innovation and growth of marketing theories in our discipline.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"395 - 406"},"PeriodicalIF":0.0,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50034847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
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