AMS Review最新文献_第8页

How robots will affect the future of retailing 机器人将如何影响零售业的未来

AMS Review Pub Date : 2022-12-02 DOI: 10.1007/s13162-022-00241-3

Abhijit Guha, Dhruv Grewal

引用次数: 3

Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field 作为新兴学科的市场营销:谢尔比·亨特对我们这个领域的最后贡献的评论

AMS Review Pub Date : 2022-11-18 DOI: 10.1007/s13162-022-00239-x

Terry Clark, Thomas Martin Key, Carol Azab

引用次数: 2

The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender 身份在数字消费者行为中的作用:基于性别的概念模型与研究主张

AMS Review Pub Date : 2022-11-05 DOI: 10.1007/s13162-022-00237-z

Natalia Rogova, Shashi Matta

引用次数: 3

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal 营销学科的混乱轨迹:宣言对话、中心焦点候选人和更新预测

AMS Review Pub Date : 2022-10-13 DOI: 10.1007/s13162-022-00238-y

Shelby D. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield

引用次数: 15

Market orientation (once again): Challenges and a suggested solution 市场定位(再次):挑战和建议的解决方案

AMS Review Pub Date : 2022-09-12 DOI: 10.1007/s13162-022-00235-1

Aksel I. Rokkan

{"title":"Market orientation (once again): Challenges and a suggested solution","authors":"Aksel I. Rokkan","doi":"10.1007/s13162-022-00235-1","DOIUrl":"10.1007/s13162-022-00235-1","url":null,"abstract":"<div><p>Previous research shows almost unequivocally that market orientation (MO) has positive performance consequences for companies. However, research conceptualizes MO as (potentially) too abstract and broad. Consequently, detecting negative performance implications from it is difficult. In this article, I propose to deconstruct MO. First, rather than operating MO as an integrated construct, I suggest treating MO as a class of orientations that share certain properties but differ on important others. I detail the competitive logic of and main risks related to alternative MOs and, drawing from literature on marketing, economics, and strategy, suggest contingencies for alternative MOs to perform well. Second, I propose measuring each individual MO (e.g., customer-centric) as a product of the two forms of orientations (strategy/plan and information) embedded within it. This suggested measurement approach enables further scrutiny of the association between MO and company performance. I conclude with a discussion of the potential implications for research and marketing management which could result from treating MO as a construct class.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"71 - 91"},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-022-00235-1.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50046380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital “压力创造钻石”/“烈火炼金”:应对资本的概念

AMS Review Pub Date : 2022-09-01 DOI: 10.1007/s13162-022-00236-0

Vikram Kapoor, Russell Belk

{"title":"‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital","authors":"Vikram Kapoor, Russell Belk","doi":"10.1007/s13162-022-00236-0","DOIUrl":"10.1007/s13162-022-00236-0","url":null,"abstract":"<div><p>While many consumer behavior studies have investigated consumer coping, few have considered it as a source of positive benefits in addition to being a matter of necessity. In this paper, we draw on Bourdieu’s notion of capital to introduce the concept of coping capital—the intentional or unintentional accumulation of resources, such as emotional and epistemic-competencies and skills resulting from coping with adversity, that <i>may</i> thereafter exist in an embodied state in the form of mental and physical dispositions—dispositions that later provide benefits in life. We suggest that the benefits of coping capital may be determined using either a prospective or a retrospective approach. These benefits may be anticipated or unanticipated when intentionally coping with adversity, while the benefits are predominantly unanticipated when unintentionally coping. By conceptualizing coping capital, our study makes a domain-level conceptual contribution to research on consumer coping. In addition the concept of coping capital may have broader implications outside of the domain of consumption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 3-4","pages":"196 - 215"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-022-00236-0.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50001767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers 更正:营销的新短视:扩大营销经理的社会责任

AMS Review Pub Date : 2022-07-02 DOI: 10.1007/s13162-022-00234-2

J. Joseph Cronin Jr.

引用次数: 0

Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships 清理感知之门:营销关系中的感知不准确

AMS Review Pub Date : 2022-07-02 DOI: 10.1007/s13162-022-00233-3

Zeynep Müge Güzel, Aysegul Ozsomer

引用次数: 0

The impact of boards of directors on chief marketing officer performance: Framing and research agenda 董事会对首席营销官绩效的影响:框架和研究议程

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00230-6

Kimberly A. Whitler, Ben Lee, Sarah Young

{"title":"The impact of boards of directors on chief marketing officer performance: Framing and research agenda","authors":"Kimberly A. Whitler, Ben Lee, Sarah Young","doi":"10.1007/s13162-022-00230-6","DOIUrl":"10.1007/s13162-022-00230-6","url":null,"abstract":"<div><p>Firm leaders expect their chief marketing officers (CMOs) to have significant impact on firm performance, and boards of directors (boards) consider marketing-related issues critical board-level priorities. Despite the importance of marketers and marketing to firm outcomes, boards do not appear to value CMOs at the strategy-setting level of the firm as they rarely include CMOs in board discussions and deliberations. The disconnect between the importance of marketing and the marginalization of marketers at the board level prompts the following question: How and in what ways may boards impact CMO performance? This research includes two reviews of the extant literature (from 1984 through 2021): (1) board impact on CMOs, and (2) board impact on the satisfaction, performance, and outcomes of the broader top management team (TMT), including chief financial officers, chief information officers, chief operating officers, chief technology officers, and chief strategy officers. We find that only four articles investigate the impact of boards on any functional TMT member’s performance and that none specifically consider how the board may impact CMO satisfaction, performance, and outcomes. Given the lack of research, we create a conceptual framework that links board characteristics to CMO outcomes and develop a research agenda with over 50 questions as the basis to develop scholarship. Importantly, this research highlights the paucity of insight regarding board-level influence on any functional TMT member, including the CMO. Consequently, the model and research agenda can benefit multiple disciplines including marketing, finance, information technology, operations, management, and human resources.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"116 - 136"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-022-00230-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50017883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Marketing’s new myopia: Expanding the social responsibilities of marketing managers 营销的新短视:拓展营销管理者的社会责任

AMS Review Pub Date : 2022-06-10 DOI: 10.1007/s13162-022-00228-0

J. Joseph Cronin Jr.

{"title":"Marketing’s new myopia: Expanding the social responsibilities of marketing managers","authors":"J. Joseph Cronin Jr.","doi":"10.1007/s13162-022-00228-0","DOIUrl":"10.1007/s13162-022-00228-0","url":null,"abstract":"<div><p>The view of advocates who see corporate social responsibility as a transformative tool by which marketers can unilaterally define the well-being of consumers is criticized by Gaski (<i>AMS Review</i>, 2022) for failing to acknowledge marketers’ legal and ethical responsibilities as agents of ownership and on the basis that they are not qualified to determine what is socially responsible. These criticisms are explored to suggest that social responsibility is a triadic construct that incorporates provider, user, and societal well-being. It is further suggested that advocates of social responsibility have not distinguished the construct from social marketing. Historically, it is demonstrated that concern for consumer well-being is not a new transformative initiative for marketers as such concerns have appeared in the marketing literature for more than a century. It is suggested that social responsibility is a process that is appropriately used as a strategic option by marketers as a potential means to enhance the well-being of providers, users, and society and that the government is the appropriate arbitrator should disagreements as to what is socially responsible arise. Confusion as to the conceptualization and use of social responsibility is attributed to a growing myopic drift towards a behavioral focus among marketing faculty, in marketing Ph.D. programs, and in the marketing literature. Suggestions for changes are identified.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"12 1-2","pages":"30 - 37"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50018357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6