How robots will affect the future of retailing

Q1 Business, Management and Accounting

AMS Review Pub Date : 2022-12-02 DOI:10.1007/s13162-022-00241-3

Abhijit Guha, Dhruv Grewal

引用次数: 3

Abstract

To predict how robots will affect the future of retailing, the authors begin this article with a brief review of recent deployments of robots in the retail and service sectors, along with relevant research pertaining to their uses. Next, they focus on two crucial dimensions, reflecting whether the robots (1) are customer facing or not and (2) intend to augment or substitute for retail associates. These two dimensions suggest four strategic quadrants relating to future robot deployments; some quadrants are attractive in the near term, and others attractive in the years beyond. In closing, the authors also suggest an agenda for continued research.

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机器人将如何影响零售业的未来

为了预测机器人将如何影响零售业的未来，作者在这篇文章的开头简要回顾了最近机器人在零售和服务部门的部署，以及与它们的应用相关的研究。接下来，他们关注两个关键维度，反映机器人是否(1)面向客户，(2)打算增加或替代零售助理。这两个维度提出了与未来机器人部署相关的四个战略象限;一些象限在短期内具有吸引力，而另一些则在未来几年具有吸引力。最后，作者还提出了继续研究的议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.