A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

Q1 Business, Management and Accounting

AMS Review Pub Date : 2022-01-05 DOI:10.1007/s13162-021-00221-z

Barry J. Babin, Julie Guidry Moulard, Jay D. Lindquist

引用次数: 2

Abstract

AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.

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通往相关性的桥梁:市场营销科学学院(AMS)的历史

AMS已经存在了半个世纪。该协会最初是由哈罗德·w·伯克曼(Harold W. Berkman)设想的，他活了将近一个世纪，现在该协会的人数和地位都在增长。虽然AMS以其两本领先的学术期刊和举办的参加人数众多的年度会议和世界营销大会而闻名，但关于AMS历史的文章相对较少。我们提供了AMS的简史，强调了该组织的使命和价值观。特别是，美国营销学会及其出版物和会议，一直是，现在是，并将继续致力于代表，学术和实践营销社区之间的桥梁。此外，桥梁应该建立在质量、服务和诚信的基础上。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.