The textuality of markets

Q1 Business, Management and Accounting

AMS Review Pub Date : 2021-11-12 DOI:10.1007/s13162-021-00205-z

Ashlee Humphreys

引用次数: 3

Abstract

Although social embeddedness is an important and enduring aspect of markets, markets are also increasingly embedded in text—by which I mean alpha-numeric characters that stand in for phonetic spoken language. In this piece, I explore how text and textual thinking is an important precursor to certain forms of exchange behavior, mediates the market, and impedes or facilitates exchange. Looking at the affordances of text and textuality, I consider the ways that text orients the social practices critical to market exchange through its archival and public nature.

查看原文本刊更多论文

市场的文本性

虽然社会嵌入性是市场的一个重要而持久的方面，但市场也越来越多地嵌入到文本中——我指的是代表语音口语的字母数字字符。在这篇文章中，我探讨了文本和文本思维如何成为某些形式的交换行为的重要先导，调解市场，阻碍或促进交换。着眼于文本和文本性的支持，我考虑了文本通过其档案和公共性质来引导对市场交换至关重要的社会实践的方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.