说服知识框架：建立消费者说服知识的综合模型

Q1 Business, Management and Accounting

AMS Review Pub Date : 2023-04-28 DOI:10.1007/s13162-023-00254-6

Vahid Rahmani

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引用次数: 0

摘要

综合了文献中一百多篇文章的最新发现，本文提出了一个综合的、基于过程的框架，包含了消费者说服知识的动态视图。因此，本文对文献现状进行了简要总结，并指出了需要进一步实证研究的欠发达地区。此外，本文还确定了对说服知识文献产生负面影响的方法论问题（包括启动和测量问题），并提出了缓解这些问题的潜在解决方案。最后，在论文的最后一节中讨论了所开发的模型的理论和管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge

Synthesizing the latest findings of more than one hundred articles in the literature, the current paper presents an integrative, process-based framework entailing a dynamic view of consumers’ persuasion knowledge. Consequently, this paper offers a succinct summary of the status quo of the literature and sheds light on the underdeveloped areas that require further empirical investigation. Furthermore, this article identifies methodological problems (including priming and measurement issues) that have negatively impacted the persuasion knowledge literature and presents potential solutions to alleviate them. Finally, the theoretical and managerial implications of the developed model are discussed in the last section of the paper.

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.