AMS Review最新文献_第5页

Conceptualizing customer experience in multi-actor platforms 在多角色平台中构思客户体验

AMS Review Pub Date : 2024-01-19 DOI: 10.1007/s13162-023-00272-4

Dhrithi Mahadevan, G. Shainesh

引用次数: 0

Conceptual reconciliation for clarity and impact 概念上的协调，以提高清晰度和影响力

AMS Review Pub Date : 2023-12-27 DOI: 10.1007/s13162-023-00271-5

Stephen L. Vargo

引用次数: 0

Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing 营销文献的轮廓：营销文献的文本、背景、观点、研究视野、解释和影响

AMS Review Pub Date : 2023-12-06 DOI: 10.1007/s13162-023-00267-1

Terry Clark, Thomas Martin Key, Carol Azab

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引用次数: 0

A practice theoretic perspective on influence 从实践理论角度看影响力

AMS Review Pub Date : 2023-12-04 DOI: 10.1007/s13162-023-00270-6

Gulay Taltekin Guzel

引用次数: 0

A rhizomatic reflection on market systems dynamics research 对市场系统动力学研究的根植性思考

AMS Review Pub Date : 2023-12-01 DOI: 10.1007/s13162-023-00268-0

Eileen Fischer, Markus Giesler

引用次数: 0

Value co-destruction: Problems and solutions 价值共损：问题与解决方案

AMS Review Pub Date : 2023-11-30 DOI: 10.1007/s13162-023-00269-z

Matthew Alexander, Niklas Vallström

{"title":"Value co-destruction: Problems and solutions","authors":"Matthew Alexander, Niklas Vallström","doi":"10.1007/s13162-023-00269-z","DOIUrl":"10.1007/s13162-023-00269-z","url":null,"abstract":"<div><p>The concept of value co-creation (VCC) is central to service-dominant logic (SDL) and forms its second axiom, namely that “Value is cocreated by multiple actors, always including the beneficiary” (Vargo & Lusch, 2016, p.8). In parallel with the evolution of VCC in SDL, the term “value co-destruction” (VCD) has also emerged within the services and marketing literature (Echeverri & Skålén, 2011; Plé & Cáceres, 2010). Value co-destruction is pitched as a reverse concept to VCC—another side of the same coin (Plé, 2017)—capturing how interactions, practices, and resource integrations between actors might have negative impacts on value formation. Research on VCD has both expanded and fragmented (Echeverri & Skålén, 2021), but the concept has not been subject to the same scrutiny as VCC. In this article, we question the logic underpinning VCD conceptualization and problematize its use. We articulate three specific problems: first, the need to view VCC as a normative statement; second, a logical flaw in how VCD captures negative outcomes; and third, an issue with the “co” in co-destruction. We offer two solutions for researchers in this area: first, given that VCC is representative of a metatheory, we present mid-range theories as providing opportunities for exploring the role of valence in interactive service experiences; second, we identify literature that presents a continuum of contrasting negative and positive value outcomes.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"200 - 210"},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00269-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139201108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Talent management in marketing: A framework and agenda for future research 市场营销中的人才管理：未来研究的框架和议程

AMS Review Pub Date : 2023-11-06 DOI: 10.1007/s13162-023-00264-4

Stacey L. Malek, Georgia Kirilova, Shikhar Sarin

{"title":"Talent management in marketing: A framework and agenda for future research","authors":"Stacey L. Malek, Georgia Kirilova, Shikhar Sarin","doi":"10.1007/s13162-023-00264-4","DOIUrl":"10.1007/s13162-023-00264-4","url":null,"abstract":"<div><p>Marketing managers and academics are recognizing a widening gap between contemporary demands of markets and the capabilities of the marketing function, calling for greater attention to identifying, developing, and retaining ‘talent’ in the marketing organization. However, the marketing literature provides limited and fragmented guidance on what talent management in marketing entails, how to cultivate it, and how to leverage it to positively impact marketers and key marketing outcomes. Drawing on a review of 71 articles published in top marketing and human resource management journals since 2000, we introduce the concept of Talent Management in Marketing Systems (TALMARKS). We identify six core elements of TALMARKS: attracting, recruiting and selecting, training and developing, evaluating and compensating, recognizing and rewarding, succession planning and promoting, and measuring and reporting. We further develop a comprehensive conceptual framework of TALMARKS, outlining its key antecedents, outcomes and boundary conditions. Finally, we propose a future research agenda of avenues that might provide guidance on expanding this fundamental and underdeveloped topic.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"327 - 349"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135633971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The management of marketing talent 营销人才的管理

AMS Review Pub Date : 2023-11-03 DOI: 10.1007/s13162-023-00265-3

Bernard J. Jaworski

引用次数: 0

Who is responsible for well-being? Exploring responsibilization in transformative service research 谁对福祉负责？探索转型服务研究中的责任问题

AMS Review Pub Date : 2023-10-27 DOI: 10.1007/s13162-023-00266-2

Hannu Tikkanen, Linda Alkire, Sertan Kabadayi, Linh Hoang Vu

引用次数: 0

User circularity practices: Adopting a user stewardship perspective for a circular economy 用户循环做法：从用户管理角度看循环经济

AMS Review Pub Date : 2023-10-11 DOI: 10.1007/s13162-023-00262-6

Jodie Conduit, Ingo Oswald Karpen, Taylor Willmott

{"title":"User circularity practices: Adopting a user stewardship perspective for a circular economy","authors":"Jodie Conduit, Ingo Oswald Karpen, Taylor Willmott","doi":"10.1007/s13162-023-00262-6","DOIUrl":"10.1007/s13162-023-00262-6","url":null,"abstract":"<div><p>Humanity is depleting the planet’s natural resources at an unsustainable rate. The pursuit of a circular economy is a strong, viable means of reversing this trend; however, it will require users to take responsibility for the proper application and protection of resources for future generations. While the daily practices of users play a significant role in enabling a circular economy, this role has largely been overlooked in current literature. Our research synthesizes knowledge from the circular economy and marketing literatures, and draws on stewardship theory to better understand the user’s role in the circular economy. Specifically, we introduce a resource stewardship framework from a user perspective. This framework specifies a set of user circularity practices to minimize the extraction of finite resources, while conserving and regenerating resources already in circulation for future use. These practices occur at various stages in the resource life cycle and include minimizing the sourcing and use of finite resources, (re)designing products and services to use less resources, and optimizing the value potential from resources through extending their life cycle and recovering resources for future use. With this framework, we redefine the role of users as resource stewards and advance the rather narrow and fragmented considerations of user contributions to the circular economy, laying the foundation for more caring and responsible users and a future research agenda.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"211 - 231"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00262-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136209492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0