AMS Review最新文献_第5页

Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge 说服知识框架：建立消费者说服知识的综合模型

AMS Review Pub Date : 2023-04-28 DOI: 10.1007/s13162-023-00254-6

Vahid Rahmani

引用次数: 0

Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG 对“迈向社会责任”的评论的回复，也纳入了对ESG的关注

AMS Review Pub Date : 2023-03-07 DOI: 10.1007/s13162-023-00253-7

John F. Gaski

引用次数: 0

A theory of predictive sales analytics adoption 预测销售分析采用理论

AMS Review Pub Date : 2023-02-13 DOI: 10.1007/s13162-022-00252-0

Johannes Habel, Sascha Alavi, Nicolas Heinitz

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引用次数: 5

Fostering scholarly discussion in marketing 促进市场营销学术讨论

AMS Review Pub Date : 2022-12-31 DOI: 10.1007/s13162-022-00250-2

Stephen L. Vargo

引用次数: 0

Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field 更正：市场营销是一门新兴学科：Shelby Hunt对我们领域的最后贡献评论

AMS Review Pub Date : 2022-12-28 DOI: 10.1007/s13162-022-00251-1

Terry Clark, Thomas Martin Key, Carol Azab

引用次数: 1

Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline 继续宣言对话：建立营销学科的更新能力

AMS Review Pub Date : 2022-12-26 DOI: 10.1007/s13162-022-00248-w

Sreedhar Madhavaram, Hunter N. Hatfield

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引用次数: 0

A general theory of marketing: Conceivable, elusive, or illusive 市场营销的一般理论:可想象的、难以捉摸的或虚幻的

AMS Review Pub Date : 2022-12-14 DOI: 10.1007/s13162-022-00246-y

Rajan Varadarajan

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引用次数: 1

Resurrecting marketing: Focus on the phenomena! 复活营销:关注现象!

AMS Review Pub Date : 2022-12-13 DOI: 10.1007/s13162-022-00245-z

Suvi Nenonen

引用次数: 2

Developing and renewing marketing as a scientific discipline through reflexive cocreation 通过反思性共同创造，将市场营销作为一门科学学科来发展和更新

AMS Review Pub Date : 2022-12-10 DOI: 10.1007/s13162-022-00244-0

Anu Helkkula, Eric Arnould

引用次数: 2

Folds in historical time and possible worlds for the marketing discipline: A commentary 市场营销学科在历史时间和可能世界中的折叠:评论

AMS Review Pub Date : 2022-12-08 DOI: 10.1007/s13162-022-00243-1

Linda L. Price

引用次数: 2