AMS Review最新文献

{"title":"The emergence and influence of the customer experience in the context of sustainable consumption","authors":"Bidyut Kumer Balo,&nbsp;Elina Jaakkola,&nbsp;Majid Aleem,&nbsp;Birgitta Sandberg","doi":"10.1007/s13162-025-00324-x","DOIUrl":"10.1007/s13162-025-00324-x","url":null,"abstract":"<div><p>Despite their evident mutual relevance and interconnection, systematic examinations of the relationship between customer experience (CX) and sustainable consumption are rare. This systematic literature review explores the intersection of these concepts by analyzing the nature and influence of CX in sustainable consumption. First, the study synthesizes existing research knowledge on CX stimuli that are particularly highlighted in the context of sustainable consumption, such as product elements and sensory cues tied to sustainability, eco-conscious advertising and marketing messages, and bio-based packaging elements. Second, the review charts CX dimensions evoked by sustainability stimuli, including various sensory, affective, cognitive, and social experiences. Third, the study describes the role of CX in promoting or hindering both purchase behaviors, such as purchasing organic offerings, and non-purchase behaviors, such as recycling. The findings confirm the relevance of CX in facilitating transaction-focused outcomes (purchases or sales), but also show that CX can influence non-transactional outcomes, such as engagement and disengagement in sustainability practices. The study advances existing CX research by developing a conceptual framework that delineates CX in the sustainable consumption context and identifying special features and tensions related to it. Furthermore, the study adopts a dynamic and processual approach to understanding consumer behavior in the context of sustainable consumption, departing from traditional knowledge, awareness, and practice-based approaches. It highlights the interplay between CX stimuli and outcomes, not only in purchase decisions but also in non-purchase journeys, such as sharing. The findings highlight significant gaps in the current literature, including the need for more attention to the economic, social, and cultural dimensions of sustainable consumption, alongside the environmental dimensions that have been more commonly studied. Building on identified gaps in existing research and the developed propositions, our study sets the stage for future research on CX in the context of sustainable consumption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"539 - 563"},"PeriodicalIF":0.0,"publicationDate":"2025-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-025-00324-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Introduction to Theory and Practice","authors":"Bernard Jaworski","doi":"10.1007/s13162-025-00325-w","DOIUrl":"10.1007/s13162-025-00325-w","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"564 - 565"},"PeriodicalIF":0.0,"publicationDate":"2025-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs","authors":"Robert Alfonso Arias,&nbsp;Iina Ikonen,&nbsp;Bridget Leonard,&nbsp;Kristin Scott,&nbsp;Stephen Juma,&nbsp;Aida Faber","doi":"10.1007/s13162-025-00322-z","DOIUrl":"10.1007/s13162-025-00322-z","url":null,"abstract":"<div><p>Poverty alleviation programs aim to enhance well-being, but they may also unintentionally undermine the very outcomes they aim to promote. Previous research has restricted the examination of negative unintended consequences, or boomerang effects, to consumption contexts such as warning labels. In this paper, we build on theories of boomerang effects and marketplace deprivation in developing countries delineating a taxonomy of effects that extends beyond current conceptualizations in developed Western countries. Using insights from 44 scientific articles on poverty alleviation programs, we build a framework demonstrating how boomerang effects emerge unintentionally in programs meant to curb poverty. These include tangible livelihood and consumption boomerang effects, and embedded within these, intangible cognitive and emotional effects. We contribute to theory by providing a first effort at classifying boomerang effects beyond psychological reactance applicable to poverty alleviation programs in developed Western countries. We conclude by using the emergent framework to suggest pathways for future research streams to aid policy makers in creating effective poverty alleviation programs.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"416 - 434"},"PeriodicalIF":0.0,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformative consumer research in the new era of marketing: An introduction to the special issue","authors":"Eva Kipnis,&nbsp;Aronté Marie Bennett,&nbsp;Martina Hutton,&nbsp;Ronald P. Hill","doi":"10.1007/s13162-025-00319-8","DOIUrl":"10.1007/s13162-025-00319-8","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"317 - 320"},"PeriodicalIF":0.0,"publicationDate":"2025-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brand communications with self-directed negative messages: A conceptual framework and research agenda","authors":"Vaishnavi Kale,&nbsp;Eda Sayin","doi":"10.1007/s13162-025-00318-9","DOIUrl":"10.1007/s13162-025-00318-9","url":null,"abstract":"<div><p>Traditional advertisements typically portray products and brands positively when interacting with their target consumers. However, some brands embrace an unconventional approach by integrating self-directed negative messages. In this conceptual paper, we examine this counterintuitive strategy, which we term as Brand Communications with Self-Directed Negative Messages (BCSNMs). Employing theories from social psychology, linguistics, and marketing, we identify and categorize BCSNMs into three distinct types: self-deprecation, humblebragging, and two-sided messaging. Using the Psycholinguistic Model of Language Comprehension and the Elaboration Likelihood Model (ELM), we develop a framework to explain how consumer involvement influences the interpretation and subsequent evaluation of BCSNMs. Our research highlights distinctions among the three BCSNMs, emphasizing their conceptual differences and varied effects on consumers’ brand evaluations. Finally, we offer a comprehensive research agenda, outlining key directions for future investigation, resulting in specific research questions for marketing scholars to explore. This research provides valuable insights for both marketing scholars and practitioners on the strategic implementation of BCSNMs while engaging with their consumers.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"477 - 501"},"PeriodicalIF":0.0,"publicationDate":"2025-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Toward networked social identity theory: Reconceptualizing social identity in the digital age","authors":"Brian Whelan","doi":"10.1007/s13162-025-00321-0","DOIUrl":"10.1007/s13162-025-00321-0","url":null,"abstract":"<div><p>Social Identity Theory (SIT) has been one of the most influential frameworks in social psychology for understanding social identity formation, group membership dynamics and intergroup behavior since its development in 1979, but its application in the digital age is becoming increasingly problematic. Identity formation, group membership, and intergroup behavior are increasingly mediated by online platforms, which challenge SIT's fundamental tenets. This paper explores a reconceptualized SIT that is modernized for the digital age as as Networked Social Identity Theory (NSIT). Leveraging Hunt's inductive realist approach to theory generation, a series of foundational premises are proposed that may serve as a revised theoretical framework the development of NSIT. Implications to marketing theory and practice are discussed, and future research directions are proposed.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"502 - 518"},"PeriodicalIF":0.0,"publicationDate":"2025-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From satisfaction to sustainability: A conceptual introduction to sustainable consumer well-being","authors":"Jane Emma Machin,&nbsp;Josephine Go Jefferies,&nbsp;Elizabeth Crosby,&nbsp;Natalie Ross Adkins,&nbsp;Ann M. Mirabito,&nbsp;Elaine Holt,&nbsp;Aušra Rūtelionė,&nbsp;Daniela Alcoforado","doi":"10.1007/s13162-025-00317-w","DOIUrl":"10.1007/s13162-025-00317-w","url":null,"abstract":"<div><p>Global sustainability challenges necessitate a reevaluation of consumer well-being. We build on existing models to offer a sustainability-informed perspective uniting different stakeholders behind a new vision of success. Inspired by Félix Guattari’s philosophy of three ecologies, we propose <i>sustainable consumer well-being</i> (sCWB), defined as a dynamic equilibrium between individual, social, and environmental interactions in the marketplace, where individual thriving today does not compromise the ability of others, the planet, or future generations to thrive. We figuratively represent sCWB as a triple helix, drawing an analogy to the unique properties of helical design to illustrate the complex and dynamic relationship between the three ecologies. We also introduce the sCWB Matrix, a multidimensional space to identify and analyze damaging versus supportive marketplace activities within each ecology. Interconnected nodes link the triple helix structure, serving to store matrix information and identify ecological conflicts and synergies. In positioning consumer well-being as a sustainability issue, and sustainability as a well-being issue, sCWB offers an ambitious, transdisciplinary framework to balance individual prosperity with broader ecological stewardship. Pursuing sCWB requires coordinated action across the micro, meso, and macro levels of the marketplace. Guiding principles for consumers, organizations and public policy are identified. Future research should develop and refine the sCWB framework with the goal of driving widespread adoption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"321 - 342"},"PeriodicalIF":0.0,"publicationDate":"2025-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-025-00317-w.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Theories of sustainability: Re-imagining a marketing-indigenous understanding of sustainability","authors":"Mark Peterson,&nbsp;Bård Tronvoll,&nbsp;Julia Fehrer","doi":"10.1007/s13162-025-00320-1","DOIUrl":"10.1007/s13162-025-00320-1","url":null,"abstract":"<div><p>Sustainability demands system-level transformation, yet marketing theory remains largely grounded in firm-centric, transactional, and equilibrium-based assumptions that are ill-suited to address planetary-scale challenges. This article responds to the need for more conceptually ambitious marketing scholarship capable of grappling with sustainability as a dynamic, contested, and future-oriented phenomenon. We identify key conceptual and methodological barriers that have constrained sustainability theorizing in marketing and examine how foundational perspectives within the discipline can be re-imagined and extended to meet these demands. Through a review of conceptual contributions in <i>AMS Review</i>, we trace how sustainability-related thinking has evolved within the field and assess the potential of three marketing-indigenous theories—Service-Dominant Logic, Resource-Advantage Theory, and Market Shaping—to inform the development of sustainability theory. Building on this foundation, we propose a future research agenda structured around four interlinked themes: (1) advancing system-level theorizing, (2) reimagining stakeholder responsibility to include nature and future generations, (3) conceptualizing sustainability as a dynamic resource domain, and (4) enabling prospective theorizing to support the shaping of more sustainable market futures.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 1-2","pages":"3 - 22"},"PeriodicalIF":0.0,"publicationDate":"2025-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-025-00320-1.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145011457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Commentary: Towards a theory of sustainability and sustainable marketing","authors":"Helge Löbler","doi":"10.1007/s13162-025-00314-z","DOIUrl":"10.1007/s13162-025-00314-z","url":null,"abstract":"<div>\u0000 \u0000 <p>The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of sustainability has received much less attention. This paper provides theoretical work on sustainability. Thereby it uses a non-anthropocentric approach. Based on accepted knowledge from natural sciences five processes are identified that conceptualize sustainability. Building on this, a necessary and sufficient condition is developed as theorems for sustainability. A proposition lays the foundation for identifying possible threats to sustainability. The paper then discusses sustainability and marketing with two further propositions.</p>\u0000 </div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 1-2","pages":"48 - 58"},"PeriodicalIF":0.0,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-025-00314-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145011494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits","authors":"Abhijit Roy,&nbsp;Eric Van Steenburg,&nbsp;Lauren Drury","doi":"10.1007/s13162-025-00316-x","DOIUrl":"10.1007/s13162-025-00316-x","url":null,"abstract":"<div><p>Four primary factors affect public policy development related to philanthropy and the resulting social impact: (1) national economic environments, (2) type of government, (3) legal constraints, and (4) role government plays. Each of these affects the source of philanthropy, the destination of the funding, and the type of benefits received. These combined factors also affect the ability of nonprofit organizations to successfully raise and distribute funds needed for the population, particularly in response to an unexpected event, known as an exogenous shock. Tension already exists between a government’s role in philanthropy and nonprofit sector operations. When exogenous shock exerts pressure on this relationship, effects are far-reaching. What impacts that outcome, however, has not been explored. This research examines the factors involved in philanthropic policy to develop a conceptual framework that attempts to explain the impact of the general economic environment and public policy on philanthropy, and the ability of nonprofit organizations to operate successfully. In doing so, the framework adheres to the tenets of the Transformative Consumer Research movement by identifying opportunities for nonprofit organizations to make a positive impact on philanthropy, which has a direct effect on their mission delivery and, therefore, consumer and societal well-being. As a result, academics can empirically test relationships in the model to understand the implications of policy on philanthropy.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 3-4","pages":"363 - 389"},"PeriodicalIF":0.0,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145915682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}