AMS ReviewPub Date : 2023-10-27DOI: 10.1007/s13162-023-00266-2
Hannu Tikkanen, Linda Alkire, Sertan Kabadayi, Linh Hoang Vu
{"title":"Who is responsible for well-being? Exploring responsibilization in transformative service research","authors":"Hannu Tikkanen, Linda Alkire, Sertan Kabadayi, Linh Hoang Vu","doi":"10.1007/s13162-023-00266-2","DOIUrl":"10.1007/s13162-023-00266-2","url":null,"abstract":"<div><p>The improvement of well-being in society has moved away from centralized and government-led configurations to more market-based and individual solutions, where consumers are expected to take on more responsibility for their well-being. This shift also calls market actors to assume more central roles in providing service for well-being. This article uses literature on neoliberal responsibilization and an integrative literature review of transformative service research to conceptualize a framework of responsibilization in transformative service. The framework provides a critical examination of the relationship between actors’ responsibilities and consumer well-being. Based on the framework, the article provides implications for research and practice on how service can uplift consumer well-being.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"262 - 276"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136262732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-10-11DOI: 10.1007/s13162-023-00262-6
Jodie Conduit, Ingo Oswald Karpen, Taylor Willmott
{"title":"User circularity practices: Adopting a user stewardship perspective for a circular economy","authors":"Jodie Conduit, Ingo Oswald Karpen, Taylor Willmott","doi":"10.1007/s13162-023-00262-6","DOIUrl":"10.1007/s13162-023-00262-6","url":null,"abstract":"<div><p>Humanity is depleting the planet’s natural resources at an unsustainable rate. The pursuit of a circular economy is a strong, viable means of reversing this trend; however, it will require users to take responsibility for the proper application and protection of resources for future generations. While the daily practices of users play a significant role in enabling a circular economy, this role has largely been overlooked in current literature. Our research synthesizes knowledge from the circular economy and marketing literatures, and draws on stewardship theory to better understand the user’s role in the circular economy. Specifically, we introduce a resource stewardship framework from a user perspective. This framework specifies a set of user circularity practices to minimize the extraction of finite resources, while conserving and regenerating resources already in circulation for future use. These practices occur at various stages in the resource life cycle and include minimizing the sourcing and use of finite resources, (re)designing products and services to use less resources, and optimizing the value potential from resources through extending their life cycle and recovering resources for future use. With this framework, we redefine the role of users as resource stewards and advance the rather narrow and fragmented considerations of user contributions to the circular economy, laying the foundation for more caring and responsible users and a future research agenda.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"211 - 231"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00262-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136209492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-09-15DOI: 10.1007/s13162-023-00263-5
Kendall Park, Steve Hoeffler, Kevin Lane Keller
{"title":"Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research","authors":"Kendall Park, Steve Hoeffler, Kevin Lane Keller","doi":"10.1007/s13162-023-00263-5","DOIUrl":"10.1007/s13162-023-00263-5","url":null,"abstract":"<div><p>Corporate social responsibility (CSR) initiatives are value-creating initiatives designed to enhance the social welfare of those whose lives are affected by a firm’s operations and to produce positive social outcomes. The ultimate goal of CSR initiatives is to satisfy unmet needs of people and society and provide vital benefits to those in need. While prior research has yielded many useful insights advancing our understanding of CSR initiatives, it has not always been holistic in its approach. We offer a comprehensive analysis of CSR initiatives that can be distinguished in two important ways. First, we expand the breadth of prior research by applying findings across a diverse set of literatures (economics, psychology, organizational behavior, and marketing) to four key constituents for a CSR initiative: 1) beneficiary organizations; 2) firms responsible for the CSR initiative; 3) customers of the responsible firms; and 4) employees of the responsible firms. Second, we expand the depth of prior research by examining the potential motivations and outcomes for each constituent type, as well as addressing interactions, tradeoffs, and synergies across all four constituent groups. Our analysis reviews published research, provides an organizing conceptual framework, identifies gaps in the literature, and provides specific future research propositions. The insights gained from our analysis can guide policy decision-making and inform research programs studying CSR initiatives.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"277 - 296"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135436912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-09-12DOI: 10.1007/s13162-023-00261-7
Xianfang Zeng, James Agarwal, Mehdi Mourali
{"title":"A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues","authors":"Xianfang Zeng, James Agarwal, Mehdi Mourali","doi":"10.1007/s13162-023-00261-7","DOIUrl":"10.1007/s13162-023-00261-7","url":null,"abstract":"<div><p>Numerous forms of customer engagement behaviors (CEBs) have surfaced, highlighting the need for finding common conceptual ground to explore different CEBs. From a resource-based perspective, this paper presents a typology of CEBs that is derived conceptually and a framework that expounds on how customers develop perceptions of engagement value that shape their likelihood to perform different types of CEBs. More specifically, their perceptions of benefits, costs, and risks differ in affecting perceived customer engagement value (CEV) and subsequent intention to perform CEBs. We also examine two boundary conditions based on the attributes of resources. The paper concludes with managerial implications and future research opportunities, encouraging practitioners to consider how firms can utilize customer resources effectively and what resources they can provide to foster and stimulate CEBs.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"297 - 319"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135826139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-30DOI: 10.1007/s13162-023-00260-8
Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, Daniela Andreini
{"title":"Market system dynamics (MSD): A process-oriented review of the literature","authors":"Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, Daniela Andreini","doi":"10.1007/s13162-023-00260-8","DOIUrl":"10.1007/s13162-023-00260-8","url":null,"abstract":"<div><p>The renewed interest in the market as a unit of analysis has increased adoption of a market system dynamics (MSD) perspective. Since studies drawing on MSD have significant overlaps with other research traditions equally focused on market changes, we trace the theoretical boundaries of the literature on MSD, and unpack its evolution, in order to appreciate conceptual achievements and research directions. Building on change-process theorizing and on a reiterative processual multi-stage research strategy, we conduct a systematic review of the literature on MSD. We organize the findings into three stages of MSD’s maturation–<i>infancy, adolescence</i>, and <i>adulthood</i>–and show that MSD has grown into a market approach that is ever more multi-actor, theoretically-plural, and based on longitudinal methodologies. The existing literature has gradually shifted towards a balance in agency and structure in market change, and towards a more cautious view on the consumer’s role. Under-researched areas are pinpointed, along with research avenues that can further reinforce MSD.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"173 - 195"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00260-8.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89112371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-22DOI: 10.1007/s13162-023-00256-4
Paolo Franco
{"title":"Older consumers and technology: A critical systematic literature review","authors":"Paolo Franco","doi":"10.1007/s13162-023-00256-4","DOIUrl":"10.1007/s13162-023-00256-4","url":null,"abstract":"<div><p>Older consumers’ adoption and consumption of technologies continues to be an important research area. However, marketing scholarship on this topic risks unintentionally smuggling age stereotypes into its constructed theories. Such assumptions include older consumers’ adoption processes being complicated by health and social isolation issues and their low tech-skills. Although stereotypes hold a ‘kernel-of-truth’ and underpin meaningful research, they can transform from helpful heuristics to impediments to crafting reflexive scholarship. Therefore, this article reviews marketing literature on older consumers and technology. It develops a 2 × 3 typology to analyse 86 articles based on their portrayals of older consumers’ capabilities (incapable/capable) and technology orientations (resisting/discerning/seeking). The typology’s six emergent categories aim to turn age stereotypes into ‘productive tensions’ for researchers by encouraging critical reflexivity in ways that broaden future research possibilities. These possibilities include better accounting for older consumers who are skilled technology-seekers, and equally, non-adopters with non-technophobic reasons to resist adoption.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"92 - 121"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00256-4.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50042779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-13DOI: 10.1007/s13162-023-00258-2
David J Reibstein, Raghu Iyengar
{"title":"Metaverse—will it change the world or be a whole new world in and of itself?","authors":"David J Reibstein, Raghu Iyengar","doi":"10.1007/s13162-023-00258-2","DOIUrl":"10.1007/s13162-023-00258-2","url":null,"abstract":"<div><p>The forecast for Metaverse by the end of the decade is that there will be over 700 million users with revenue nearing $4.5 trillion. Many companies are jumping on board not wanting to miss the opportunity. This article addresses how companies might be using the forum—for advertising and brand building, to push sales to non-virtual world, to make revenue within the metaverse itself, or even beyond. We begin with an in-depth interview of how one innovative company, Chipotle, is using the space and what they are already learning.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"144 - 150"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50023469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-07DOI: 10.1007/s13162-023-00259-1
Liliana L. Bove, Thomas W. Gruen
{"title":"Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing","authors":"Liliana L. Bove, Thomas W. Gruen","doi":"10.1007/s13162-023-00259-1","DOIUrl":"10.1007/s13162-023-00259-1","url":null,"abstract":"<div><p>The 2023 <i>AMS Review</i> – Sheth Foundation Doctoral Competition for Conceptual Articles attracted 55 entries from across the world. This editorial provides a brief history of the competition, describes the rationale for the competition, and the review and selection process. It offers a brief description of the conceptual contributions of each of the six winners of the competition, and it also lists the six runners-up. It concludes with the co-chairs’ general synthesis of the elements that distinguish a “winning” proposal, and they provide specific advice to entrants of future competitions.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"1 - 4"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50013418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-03DOI: 10.1007/s13162-023-00255-5
Shuya Lu, Ofer Mintz
{"title":"Marketing on the metaverse: Research opportunities and challenges","authors":"Shuya Lu, Ofer Mintz","doi":"10.1007/s13162-023-00255-5","DOIUrl":"10.1007/s13162-023-00255-5","url":null,"abstract":"<div><p>The metaverse offers marketers the greatest potential to engage with customers and develop competitive advantages on a new medium since the advent of social media. Yet, immense uncertainty exists on what the metaverse is, how it will ultimately develop, and how firms and consumers will use it. This research aims to reduce this uncertainty by offering guidance on metaverse marketing from a firm’s perspective. We first provide background on the metaverse and summarize existing metaverse marketing research. Then, we describe how marketers can use the metaverse to differentiate their firms through the 4 P’s and 5 C’s. Subsequently, we expand on Reibstein and Iyengar’s (2023) seven potential marketing roles for the metaverse by providing additional rationales, potential opportunities, challenges, and future research directions for each role. Finally, we conclude the research by summarizing potential challenges firms face/will face while conducting metaverse marketing.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"151 - 166"},"PeriodicalIF":0.0,"publicationDate":"2023-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00255-5.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50010708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AMS ReviewPub Date : 2023-06-01DOI: 10.1007/s13162-023-00257-3
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo
{"title":"Why so toxic? A framework for exploring customer toxicity","authors":"Barbara Duffek, Andreas B. Eisingerich, Omar Merlo","doi":"10.1007/s13162-023-00257-3","DOIUrl":"10.1007/s13162-023-00257-3","url":null,"abstract":"<div><p>Customers are increasingly empowered in their interactions with firms. Sometimes they help firms but, unfortunately, they can also become “toxic” and hurt them. Customers are toxic when they engage in deliberate and potentially harmful acts towards a firm driven either by a reparatory or damaging mental state following a transgression. Whilst the existing literature has studied customers’ negative actions against organizations, critical questions remain as to how and why customers become toxic. We structure a fragmented field of research on customer toxicity and explore customers’ mental state before they decide to do nothing (non-complainers), avoid the brand, act against firms with either a reparatory mental state—and, thus, often constructive in nature (e.g., to initiate change)—or with a toxic mental state and destructive objectives (e.g., to harm and punish a firm). We highlight that the impact of these actions on a firm can still be “toxic” even without intention of harming and punishing. Furthermore, we outline the conceptual domain of customer toxicity and shift the focus from negative behavior to customers’ mental state, by integrating the marketing, aggression, and psychology literatures. We discuss the theoretical implications of our study and explore how future work may further examine organizations’ interactions with toxic customers. Finally, we provide managerial recovery techniques depending on customers’ mental state at a particular time.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"122 - 143"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00257-3.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49998778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}