AMS Review最新文献_第3页

A theoretical framework to guide AI ethical decision making 指导人工智能伦理决策的理论框架

AMS Review Pub Date : 2024-04-13 DOI: 10.1007/s13162-024-00275-9

O. C. Ferrell, Dana E. Harrison, Linda K. Ferrell, Haya Ajjan, Bryan W. Hochstein

{"title":"A theoretical framework to guide AI ethical decision making","authors":"O. C. Ferrell, Dana E. Harrison, Linda K. Ferrell, Haya Ajjan, Bryan W. Hochstein","doi":"10.1007/s13162-024-00275-9","DOIUrl":"10.1007/s13162-024-00275-9","url":null,"abstract":"<div><p>Artificial Intelligence (AI) ethics is needed to address the risks that are outpacing efforts to protect consumers and society. AI is becoming human-competitive with the ability to perform tasks, that without controls, can result in harmful or destructive actions. Principles are currently the most discussed ethical approach for pervasive boundaries for algorithmic rule-based intelligence. Principles, values, norms, and rules should be the foundation of an ethical corporate culture with all participants aware of and involved in developing AI ethics. To address these concerns, a theory-based decision framework is presented to incorporate ethical considerations into AI applications. With limited discussion on frameworks to manage AI ethics, we provide a modification of the Hunt–Vitell (H–V) ethical decision model to provide a supportive theoretical framework. This model considers the cultural, industry, organizational, and legal standards that shape AI ethical decision making. The model is based on individual decision making and parallels the decision process in autonomous AI system decision making. Topics for additional research are advanced to create expanded knowledge on this topic.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"53 - 67"},"PeriodicalIF":0.0,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140707327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Freedom from interference: Decisional privacy as a dimension of consumer privacy online 不受干扰：决定性隐私是消费者在线隐私的一个维度

AMS Review Pub Date : 2024-03-13 DOI: 10.1007/s13162-024-00273-x

Lena V. Bjørlo

{"title":"Freedom from interference: Decisional privacy as a dimension of consumer privacy online","authors":"Lena V. Bjørlo","doi":"10.1007/s13162-024-00273-x","DOIUrl":"10.1007/s13162-024-00273-x","url":null,"abstract":"<div><p>The introduction of AI-based technologies has dramatically altered the premises for consumer privacy, enabling the unprecedented manipulation of consumers’ decision-making online. Given these recent threats to consumer privacy and autonomy, and considering autonomy as the ultimate outcome of privacy, I propose that a reconceptualization is warranted to reflect contemporary consumer privacy challenges and to realign the concept with its theoretical foundations. To this end, I introduce the dimension of decisional privacy, focused on autonomy versus interference in consumer decision-making. Building on previous privacy literature and extending previous theorizing about information privacy and decisional privacy as complementary, I posit that these two dimensions of privacy together comprise consumer privacy. Addressing protection from interference as an under-communicated function of consumer privacy, the paper aims to clarify, exemplify, and engage in the conceptual development of decisional privacy in the context of consumer decision-making online. In addition to its significance for consumer wellbeing and democracy collectively, the extension of consumer privacy to explicitly encompass interference has theoretical implications for privacy concern, the proxy used to measure privacy, yielding important insights for marketing scholars and practitioners.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"12 - 36"},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00273-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140247219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conceptualizing customer experience in multi-actor platforms 在多角色平台中构思客户体验

AMS Review Pub Date : 2024-01-19 DOI: 10.1007/s13162-023-00272-4

Dhrithi Mahadevan, G. Shainesh

引用次数: 0

Conceptual reconciliation for clarity and impact 概念上的协调，以提高清晰度和影响力

AMS Review Pub Date : 2023-12-27 DOI: 10.1007/s13162-023-00271-5

Stephen L. Vargo

引用次数: 0

Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing 营销文献的轮廓：营销文献的文本、背景、观点、研究视野、解释和影响

AMS Review Pub Date : 2023-12-06 DOI: 10.1007/s13162-023-00267-1

Terry Clark, Thomas Martin Key, Carol Azab

{"title":"Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing","authors":"Terry Clark, Thomas Martin Key, Carol Azab","doi":"10.1007/s13162-023-00267-1","DOIUrl":"10.1007/s13162-023-00267-1","url":null,"abstract":"<div><p>The marketing literature is the elemental material out of which all of our academic articles are created. It is not possible to conduct an empirical study in academic marketing without referencing the theories, arguments, prior studies, and findings of our literature. While observation, scale development and measurement are all signature features of modern academic marketing, they can only be intelligible when contextualized in terms of the history, structure, and development of theory found in our literature. Despite the fact that 75% of the most cited marketing articles are literature-based, conceptual/theoretical in nature (Clark & Key in <i>AMS Review</i>, 11, 416–431, 2021), our discipline has moved in a methodological/mathematical modelling direction (Yadav, 2010; Key et al., 2020). Yet this move has not increased the influence of the field as many expected. Despite this situation, other than a few articles on the <i>literature review</i>, the marketing literature per se has received little attention. In light of this, the purposes of this paper, are to: 1) extend the limited work on the nature and uses of the marketing literature; 2) encourage the development of studies that have proven influential, namely conceptual/theoretical articles; 3) provide materials for doctoral seminars suitable to nurturing a deeper appreciation of the complexities of our literature and its application in theory development; and 4) provide fresh perspectives for marketing scholars in the best uses of our literature. Borrowing from fields that specialize in the study of academic literatures, the authors identify several important features of the marketing literature, including: how our literature <i>as texts</i> differs from spoken research presentations and why this matters; demonstrating why an article’s context, point-of-view, and research horizons are critical to a reasonable interpretation and use of articles; and how academic marketing articles gain influence.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"232 - 249"},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138594818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A practice theoretic perspective on influence 从实践理论角度看影响力

AMS Review Pub Date : 2023-12-04 DOI: 10.1007/s13162-023-00270-6

Gulay Taltekin Guzel

引用次数: 0

A rhizomatic reflection on market systems dynamics research 对市场系统动力学研究的根植性思考

AMS Review Pub Date : 2023-12-01 DOI: 10.1007/s13162-023-00268-0

Eileen Fischer, Markus Giesler

引用次数: 0

Value co-destruction: Problems and solutions 价值共损：问题与解决方案

AMS Review Pub Date : 2023-11-30 DOI: 10.1007/s13162-023-00269-z

Matthew Alexander, Niklas Vallström

{"title":"Value co-destruction: Problems and solutions","authors":"Matthew Alexander, Niklas Vallström","doi":"10.1007/s13162-023-00269-z","DOIUrl":"10.1007/s13162-023-00269-z","url":null,"abstract":"<div><p>The concept of value co-creation (VCC) is central to service-dominant logic (SDL) and forms its second axiom, namely that “Value is cocreated by multiple actors, always including the beneficiary” (Vargo & Lusch, 2016, p.8). In parallel with the evolution of VCC in SDL, the term “value co-destruction” (VCD) has also emerged within the services and marketing literature (Echeverri & Skålén, 2011; Plé & Cáceres, 2010). Value co-destruction is pitched as a reverse concept to VCC—another side of the same coin (Plé, 2017)—capturing how interactions, practices, and resource integrations between actors might have negative impacts on value formation. Research on VCD has both expanded and fragmented (Echeverri & Skålén, 2021), but the concept has not been subject to the same scrutiny as VCC. In this article, we question the logic underpinning VCD conceptualization and problematize its use. We articulate three specific problems: first, the need to view VCC as a normative statement; second, a logical flaw in how VCD captures negative outcomes; and third, an issue with the “co” in co-destruction. We offer two solutions for researchers in this area: first, given that VCC is representative of a metatheory, we present mid-range theories as providing opportunities for exploring the role of valence in interactive service experiences; second, we identify literature that presents a continuum of contrasting negative and positive value outcomes.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"200 - 210"},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-023-00269-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139201108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Talent management in marketing: A framework and agenda for future research 市场营销中的人才管理：未来研究的框架和议程

AMS Review Pub Date : 2023-11-06 DOI: 10.1007/s13162-023-00264-4

Stacey L. Malek, Georgia Kirilova, Shikhar Sarin

{"title":"Talent management in marketing: A framework and agenda for future research","authors":"Stacey L. Malek, Georgia Kirilova, Shikhar Sarin","doi":"10.1007/s13162-023-00264-4","DOIUrl":"10.1007/s13162-023-00264-4","url":null,"abstract":"<div><p>Marketing managers and academics are recognizing a widening gap between contemporary demands of markets and the capabilities of the marketing function, calling for greater attention to identifying, developing, and retaining ‘talent’ in the marketing organization. However, the marketing literature provides limited and fragmented guidance on what talent management in marketing entails, how to cultivate it, and how to leverage it to positively impact marketers and key marketing outcomes. Drawing on a review of 71 articles published in top marketing and human resource management journals since 2000, we introduce the concept of Talent Management in Marketing Systems (TALMARKS). We identify six core elements of TALMARKS: attracting, recruiting and selecting, training and developing, evaluating and compensating, recognizing and rewarding, succession planning and promoting, and measuring and reporting. We further develop a comprehensive conceptual framework of TALMARKS, outlining its key antecedents, outcomes and boundary conditions. Finally, we propose a future research agenda of avenues that might provide guidance on expanding this fundamental and underdeveloped topic.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 3-4","pages":"327 - 349"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135633971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The management of marketing talent 营销人才的管理

AMS Review Pub Date : 2023-11-03 DOI: 10.1007/s13162-023-00265-3

Bernard J. Jaworski

引用次数: 0