A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization

Q1 Business, Management and Accounting

AMS Review Pub Date : 2024-08-03 DOI:10.1007/s13162-024-00285-7

Martin Mende, David Glen Mick

引用次数: 0

Abstract

Transformative Consumer Research (TCR) was launched in 2005 with the intention to improve and maintain well-being as it is affected by the immense growth and array of worldwide consumption activities. In many respects, through the efforts of a multitude of people, TCR has flourished. But businesses, societies, technologies, and ecologies are also evolving, and TCR has related gaps of thinking and doing. To continue its evolution, and to ultimately realize its potential to become a successful ‘scientific specialty,’ TCR needs to undertake more ground-breaking goals and projects if it is to achieve its valiant mission. In this commentary, we sketch TCR’s development and assess its disciplinarity and opportunities through literature on the science of science. From those insights, we offer a range of options and activities that TCR adherents should consider in order to foster new, courageous, and valuable ventures.

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关于变革性消费者研究的评论：关于其起源、演变和科学专业化机遇的思考

转型消费者研究（TCR）成立于2005年，旨在改善和维持福祉，因为它受到全球消费活动的巨大增长和一系列的影响。在许多方面，通过许多人的努力，TCR蓬勃发展。但是，企业、社会、技术和生态也在不断发展，TCR在思想和行动上存在相关的差距。为了继续发展，并最终实现其成为成功的“科学专业”的潜力，如果要实现其英勇的使命，TCR需要承担更多开创性的目标和项目。在这篇评论中，我们概述了TCR的发展，并通过有关科学的文献评估其学科性和机会。根据这些见解，我们提供了一系列TCR拥护者应该考虑的选择和活动，以培养新的、勇敢的和有价值的企业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.