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A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization 关于变革性消费者研究的评论：关于其起源、演变和科学专业化机遇的思考
AMS Review Pub Date : 2024-08-03 DOI: 10.1007/s13162-024-00285-7
Martin Mende, David Glen Mick
{"title":"A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization","authors":"Martin Mende,&nbsp;David Glen Mick","doi":"10.1007/s13162-024-00285-7","DOIUrl":"10.1007/s13162-024-00285-7","url":null,"abstract":"<div><p>Transformative Consumer Research (TCR) was launched in 2005 with the intention to improve and maintain well-being as it is affected by the immense growth and array of worldwide consumption activities. In many respects, through the efforts of a multitude of people, TCR has flourished. But businesses, societies, technologies, and ecologies are also evolving, and TCR has related gaps of thinking and doing. To continue its evolution, and to ultimately realize its potential to become a successful ‘scientific specialty,’ TCR needs to undertake more ground-breaking goals and projects if it is to achieve its valiant mission. In this commentary, we sketch TCR’s development and assess its disciplinarity and opportunities through literature on the science of science. From those insights, we offer a range of options and activities that TCR adherents should consider in order to foster new, courageous, and valuable ventures.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 3-4","pages":"182 - 193"},"PeriodicalIF":0.0,"publicationDate":"2024-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143184673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Elevating conceptual research: Insights, approaches, and support 提升概念研究：见解、方法和支持
AMS Review Pub Date : 2024-07-09 DOI: 10.1007/s13162-024-00283-9
Kristina Heinonen, Tom Gruen
{"title":"Elevating conceptual research: Insights, approaches, and support","authors":"Kristina Heinonen,&nbsp;Tom Gruen","doi":"10.1007/s13162-024-00283-9","DOIUrl":"10.1007/s13162-024-00283-9","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"1 - 6"},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141664983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective 在位者的惰性、创新能力和绩效（不）优势：需求方学习视角
AMS Review Pub Date : 2024-07-06 DOI: 10.1007/s13162-024-00281-x
Jonathan D. Bohlmann, Michael A. Stanko, Jelena Spanjol
{"title":"Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective","authors":"Jonathan D. Bohlmann,&nbsp;Michael A. Stanko,&nbsp;Jelena Spanjol","doi":"10.1007/s13162-024-00281-x","DOIUrl":"10.1007/s13162-024-00281-x","url":null,"abstract":"<div><p>Strategies of incumbent firms have received considerable attention in marketing and across business disciplines, but findings regarding performance (dis)advantages and innovativeness are mixed. Prior studies on supply-side sources (factors internal to the firm) of incumbent inertia disadvantages are more prevalent than those on demand-side factors, which relate to a firm’s customers and may explain potential incumbent advantages. We introduce an integrated demand-side framework to incumbent inertia, recognizing how the supply- and demand-side factors interrelate through learning mechanisms. On the one hand, incumbent firms learn and develop various routines and assets that influence their product strategies, typically reflecting inertia and incremental innovation. At the same time, customers learn about products in the market, forming preferences that reflect switching costs and network externalities (demand-side factors). Although an incumbent can gain advantages from demand-side effects, this could accelerate the onset of supply-side disadvantages. We present a set of research propositions that specify critical effects, and examine implications for incumbent strategies.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"122 - 142"},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00281-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beacons to conceptual impact 概念影响的灯塔
AMS Review Pub Date : 2024-06-26 DOI: 10.1007/s13162-024-00282-w
Bård Tronvoll, Kirk Plangger
{"title":"Beacons to conceptual impact","authors":"Bård Tronvoll,&nbsp;Kirk Plangger","doi":"10.1007/s13162-024-00282-w","DOIUrl":"10.1007/s13162-024-00282-w","url":null,"abstract":"<div><p>Exploring and articulating novel marketing concepts are essential for developing new marketing theories. Conceptual papers enhance the marketing field by reviewing current knowledge, identifying inconsistencies, highlighting gaps, offering insights, and proposing future research agendas. We investigate how scholars can transform conceptual ideas into robust articles by providing a guide for marketing researchers with five key strategies or beacons for overcoming challenges in conceptual writing. This year, winners of the 2024 AMS Review–Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA) are presented.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"7 - 11"},"PeriodicalIF":0.0,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142413881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the snafu: Research directions in customer experience-led business transformation 超越窘境：以客户体验为主导的企业转型研究方向
AMS Review Pub Date : 2024-06-08 DOI: 10.1007/s13162-024-00279-5
Arne De Keyser, Yves Van Vaerenbergh
{"title":"Beyond the snafu: Research directions in customer experience-led business transformation","authors":"Arne De Keyser,&nbsp;Yves Van Vaerenbergh","doi":"10.1007/s13162-024-00279-5","DOIUrl":"10.1007/s13162-024-00279-5","url":null,"abstract":"<div><p>Understanding and managing the customer experience (CX) is paramount for organizations aiming to enhance their business performance. However, despite significant investments in improving CX, the high failure rate of CX management programs shows that effectively executing CX-led business transformations can be a true snafu. While academic literature on CX is abundant, research on how executives and managers can implement CX within their organizations remains limited. Meehan’s interview (2024 – <i>this issue</i>) with Piyush Gupta offers valuable insights into this aspect, serving as a foundation for further exploration. This paper offers an initial conceptualization of a CX-led business transformation and identifies areas ripe for new research streams on CX management.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"144 - 157"},"PeriodicalIF":0.0,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141370447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market research ethics: New practices but no new ideas 市场研究伦理：有新做法却无新理念
AMS Review Pub Date : 2024-06-07 DOI: 10.1007/s13162-024-00276-8
Robert Cluley, William Green
{"title":"Market research ethics: New practices but no new ideas","authors":"Robert Cluley,&nbsp;William Green","doi":"10.1007/s13162-024-00276-8","DOIUrl":"10.1007/s13162-024-00276-8","url":null,"abstract":"<div><p>The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (<i>N</i> = 134). It demonstrates that, over 70 years, marketing scholars have explored the ethics of market research from <i>normative</i>, <i>descriptive</i>, <i>theoretical</i> and <i>technical</i> approaches. But, while marketing scholars were once at the forefront of theorising the ethics of marketing research, the field is increasingly fragmented and specialized. The result is that, following a series of theoretical innovations in the 1980s, progress has all but ended. We ask why marketing scholars have turned away from the ethics of marketing research given the importance of the topic in practice.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"68 - 82"},"PeriodicalIF":0.0,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00276-8.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141373087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transforming customer experience: A story of ambition, values, beliefs, and digital capabilities 改变客户体验：关于雄心、价值观、信念和数字能力的故事
AMS Review Pub Date : 2024-05-21 DOI: 10.1007/s13162-024-00278-6
Seán Meehan
{"title":"Transforming customer experience: A story of ambition, values, beliefs, and digital capabilities","authors":"Seán Meehan","doi":"10.1007/s13162-024-00278-6","DOIUrl":"10.1007/s13162-024-00278-6","url":null,"abstract":"<div><p>In this interview with Piyush Gupta CEO of DBS, we explore the bank’s market-oriented transformation journey from an underperforming mainly local Singaporean bank to becoming a globally significant Asian-based player earning accolades such as “World’s Best Bank.” We explore Gupta’s role in promoting market orientation and his focus on customer experience. We learn why market orientation became so central to the transformation and how it guided the steps along the way. We also learn of the role of technology in reshaping market orientation and particularly in enabling much enhanced inter functional co-ordination and the significance of storytelling in maintaining the momentum of customer-centricity. Gupta shares with us how DBS, as an orchestrator of ecosystems created to enhance customer journeys, utilizes behavioral data and real-time insights to anticipate and address customer needs. The paper concludes by proposing future research directions, including the impact of technology on market orientation, the role of storytelling in customer centricity, and the use of behavioral data by ecosystem orchestrators.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"158 - 167"},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141116559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The customer-centered transformational journey 以客户为中心的转型之旅
AMS Review Pub Date : 2024-05-15 DOI: 10.1007/s13162-024-00280-y
Bernard Jaworski
{"title":"The customer-centered transformational journey","authors":"Bernard Jaworski","doi":"10.1007/s13162-024-00280-y","DOIUrl":"10.1007/s13162-024-00280-y","url":null,"abstract":"","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"143 - 143"},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer proactive empowerment: A systematic review and taxonomy development 消费者主动赋权：系统回顾和分类法的制定
AMS Review Pub Date : 2024-05-11 DOI: 10.1007/s13162-024-00277-7
Swapan Deep Arora
{"title":"Consumer proactive empowerment: A systematic review and taxonomy development","authors":"Swapan Deep Arora","doi":"10.1007/s13162-024-00277-7","DOIUrl":"10.1007/s13162-024-00277-7","url":null,"abstract":"<div><p>While consumer empowerment has been a buzzword in scholarly and managerial circles, the marketing domain lacks a synthesis of consumers’ actions toward realizing, actuating, and enhancing their power. Adopting the <i>gain of power</i> perspective propounded by Bachouche and Sabri (AMS Review 9[3]:304-323, 2019) as a starting point, this study develops a taxonomy of consumer actions that, intentionally or otherwise, lead to their empowerment at the individual and collective levels. In this respect, it incorporates behaviors that represent consumer agency targeted at various actors, e.g., other consumers, firms, markets, policymakers, and the broader social order, rather than the tools or strategies these latter actors deploy to empower consumers. Toward this end, the author systematically identifies and reviews 238 research articles published in diverse disciplines. The referent consumer actions are extracted and structured into four conceptual frames based on <i>relationship, information</i>, <i>participation</i>, and <i>aggregation</i> (Denegri-Knott, J Cust Behav 5(1):82–94, 2006). This study adds to theory by providing a first effort at integrating and classifying the body of knowledge relevant to consumer proactive empowerment, i.e., their pursuit of power in the marketplace. Managers and policymakers stand to gain from the current work by understanding the nature of such acts as well as their volitional and structural determinants.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"104 - 121"},"PeriodicalIF":0.0,"publicationDate":"2024-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140990050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts 如果您以前听过这首歌，请不要打断我：基于身份的消费者在营销环境中对音乐的反应
AMS Review Pub Date : 2024-05-02 DOI: 10.1007/s13162-024-00274-w
Zoë Godfrey, Daniel Korschun
{"title":"Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts","authors":"Zoë Godfrey,&nbsp;Daniel Korschun","doi":"10.1007/s13162-024-00274-w","DOIUrl":"10.1007/s13162-024-00274-w","url":null,"abstract":"<div><p>The use of music in marketing campaigns is ubiquitous. Frequently, brands choose music that they think will be personally meaningful to consumers so that positive associations about the music may spillover to the brand, itself. Yet some anecdotal evidence suggests that such a strategy can sometimes backfire. The proposed conceptual framework of consumer responses to music explains the process through which consumers interpret and respond to music which is related to their personal autobiographical experiences. We propose that the more music is associated with autobiographical experiences, the more a consumer will develop a sense of ownership of the music, and subsequently, the more likely that they will make a determination about whether they will psychologically “license” the use of the music to the brand. This effect is proposed to be conditional on the appropriateness of the music usage. The framework then traces such licensing to a series of consequences: identity outcomes, music outcomes, and identity-related brand outcomes. We conclude by outlining directions for future research.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"37 - 52"},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141021788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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