How to craft a compelling storyline for a conceptual paper

Q1 Business, Management and Accounting

AMS Review Pub Date : 2024-12-18 DOI:10.1007/s13162-024-00292-8

Kaisa Koskela-Huotari

引用次数: 0

Abstract

A key to successfully publishing a conceptual research paper is crafting a compelling, well-communicated storyline, while contributing new theoretical insights to the chosen field. This editorial offers a step-by-step guide for crafting such a storyline. To enhance accessibility, it employs the metaphor of a “conference room” to integrate insights from prior ‘how-to’ guides on writing conceptual research papers. Additionally, the editorial includes a flowchart to help authors in assessing whether their manuscript’s storyline is ready for submission.

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如何为一篇概念性论文打造引人入胜的故事情节

成功发表一篇概念性研究论文的关键是精心设计一个引人注目的、沟通良好的故事情节，同时为所选领域提供新的理论见解。这篇社论提供了一个循序渐进的指南来制作这样一个故事情节。为了提高可访问性，它采用了一个“会议室”的比喻，以整合之前关于撰写概念研究论文的“如何”指南的见解。此外，社论还包括一个流程图，以帮助作者评估他们的手稿的故事情节是否准备好提交。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.