概念影响的灯塔

Q1 Business, Management and Accounting

AMS Review Pub Date : 2024-06-26 DOI:10.1007/s13162-024-00282-w

Bård Tronvoll, Kirk Plangger

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引用次数: 0

摘要

探索和阐述新颖的市场营销概念对于发展新的市场营销理论至关重要。概念性论文通过回顾当前的知识、找出不一致之处、强调差距、提供见解并提出未来的研究议程，从而促进市场营销领域的发展。我们通过为市场营销研究人员提供克服概念性写作挑战的五大策略或灯塔指南，探讨了学者如何将概念性观点转化为有力的文章。今年，我们将介绍 2024 年《美国营销学会评论》--谢斯基金会概念文章博士生竞赛（DoCCA）的获奖者。

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Beacons to conceptual impact

Exploring and articulating novel marketing concepts are essential for developing new marketing theories. Conceptual papers enhance the marketing field by reviewing current knowledge, identifying inconsistencies, highlighting gaps, offering insights, and proposing future research agendas. We investigate how scholars can transform conceptual ideas into robust articles by providing a guide for marketing researchers with five key strategies or beacons for overcoming challenges in conceptual writing. This year, winners of the 2024 AMS Review–Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA) are presented.

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.