{"title":"Market research ethics: New practices but no new ideas","authors":"Robert Cluley, William Green","doi":"10.1007/s13162-024-00276-8","DOIUrl":null,"url":null,"abstract":"<div><p>The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (<i>N</i> = 134). It demonstrates that, over 70 years, marketing scholars have explored the ethics of market research from <i>normative</i>, <i>descriptive</i>, <i>theoretical</i> and <i>technical</i> approaches. But, while marketing scholars were once at the forefront of theorising the ethics of marketing research, the field is increasingly fragmented and specialized. The result is that, following a series of theoretical innovations in the 1980s, progress has all but ended. We ask why marketing scholars have turned away from the ethics of marketing research given the importance of the topic in practice.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"14 1-2","pages":"68 - 82"},"PeriodicalIF":0.0000,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-024-00276-8.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"AMS Review","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s13162-024-00276-8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (N = 134). It demonstrates that, over 70 years, marketing scholars have explored the ethics of market research from normative, descriptive, theoretical and technical approaches. But, while marketing scholars were once at the forefront of theorising the ethics of marketing research, the field is increasingly fragmented and specialized. The result is that, following a series of theoretical innovations in the 1980s, progress has all but ended. We ask why marketing scholars have turned away from the ethics of marketing research given the importance of the topic in practice.
AMS ReviewBusiness, Management and Accounting-Marketing
CiteScore
14.60
自引率
0.00%
发文量
17
期刊介绍：
The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
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