营销人才的管理

Q1 Business, Management and Accounting

AMS Review Pub Date : 2023-11-03 DOI:10.1007/s13162-023-00265-3

Bernard J. Jaworski

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引用次数: 0

摘要

市场营销学科对人才管理的研究很少。尽管各公司在整个营销人才管道--包括公司内部的招聘、选拔、培训、发展、奖励和晋升--上花费了大量的时间和精力，但对人才管理的研究却少之又少。迈克尔-法林顿（Michael Farrington）是Nuvasive公司负责人员和文化的高级副总裁，负责公司的人力资源、人才和总体奖励，以及企业营销、品牌和传播职能。这篇访谈揭示了企业如何管理营销端到端人才管道的本质。

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The management of marketing talent

There is very little research on talent management in the marketing discipline. This is despite the significant time and effort that firms allocate the to the entire marketing talent pipeline—including recruitment, selection, training, development, rewards, and promotion within the firm. Michael Farrington serves as the senior vice president, people and culture at Nuvasive and is responsible for the company’s human resources, talent, and total rewards, as well as the corporate marketing, brand and communication functions. This interview sheds light on the nature of how firms manage the end-to-end talent pipeline in marketing.

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.