{"title":"Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG","authors":"John F. Gaski","doi":"10.1007/s13162-023-00253-7","DOIUrl":null,"url":null,"abstract":"<div><p>The author of “Toward social responsibility, not the social responsibility semblance: Marketing does <i>not</i> need a conscience,” published in the June 2022 <i>AMS Review</i>, offers replies to the two generally negative commentaries that appeared in the same issue. One adjunct section of this item also gives attention to the related issue of enviro-social-governance (ESG) as a corporate policy appendage. I am grateful not only to editors Steve Vargo and O. C. Ferrell for the opportunity to publish my “Social responsibility semblance” article in <i>AMS Review</i> (Gaski, 2022) but to the six commenters, including old friends J. J. Cronin and Pat Murphy, for their worthy efforts in analyzing and interpreting my piece. I will demonstrate my reciprocal respect by attempting the same level of thoroughness they applied. Other than hereby affirming my appreciation for the positive comments of Cronin (2022) and Ahluwalia (2022), I target my reactions now to the critiques of the other two commentary teams.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"13 1-2","pages":"5 - 11"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"AMS Review","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s13162-023-00253-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The author of “Toward social responsibility, not the social responsibility semblance: Marketing does not need a conscience,” published in the June 2022 AMS Review, offers replies to the two generally negative commentaries that appeared in the same issue. One adjunct section of this item also gives attention to the related issue of enviro-social-governance (ESG) as a corporate policy appendage. I am grateful not only to editors Steve Vargo and O. C. Ferrell for the opportunity to publish my “Social responsibility semblance” article in AMS Review (Gaski, 2022) but to the six commenters, including old friends J. J. Cronin and Pat Murphy, for their worthy efforts in analyzing and interpreting my piece. I will demonstrate my reciprocal respect by attempting the same level of thoroughness they applied. Other than hereby affirming my appreciation for the positive comments of Cronin (2022) and Ahluwalia (2022), I target my reactions now to the critiques of the other two commentary teams.
《走向社会责任，而不是社会责任的外表:营销不需要良心》的作者在2022年6月的《AMS评论》上发表了对同一期出现的两篇普遍负面的评论的回复。本项目的一个附属部分也注意到作为公司政策附件的环境-社会治理的相关问题。我不仅要感谢编辑Steve Vargo和O. C. Ferrell有机会在AMS Review (Gaski, 2022)上发表我的“社会责任外表”文章，还要感谢六位评论者，包括老朋友J. J. Cronin和Pat Murphy，他们为分析和解释我的文章付出了宝贵的努力。我将通过尝试与他们同样的彻底性来展示我的相互尊重。除了在此肯定我对克罗宁(2022)和阿卢瓦利亚(2022)的积极评论的赞赏之外，我现在针对其他两个评论团队的批评做出反应。
AMS ReviewBusiness, Management and Accounting-Marketing
CiteScore
14.60
自引率
0.00%
发文量
17
期刊介绍：
The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
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