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PENGARUH TRUST TERHADAP ONLINE REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA GENERASI MILENIAL PENGGUNA TOKOPEDIA
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.7829
Farisa Novita Puri, Fransisca Mulyono
{"title":"PENGARUH TRUST TERHADAP ONLINE REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA GENERASI MILENIAL PENGGUNA TOKOPEDIA","authors":"Farisa Novita Puri, Fransisca Mulyono","doi":"10.35508/jom.v16i1.7829","DOIUrl":"https://doi.org/10.35508/jom.v16i1.7829","url":null,"abstract":"This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at Tokopedia. A total of 113 responses were considered valid, for data analysis using the SEM-PLS approach. Overall, the findings show that there is no direct significant relationship between trust and repurchase intention. In an indirect relationship, trust has a positive and significant effect on repurchase intention through e-satisfaction. This finding reveals that trust is an important factor in creating e-satisfaction with online shopping and consequently increases the repurchase intention at Tokopedia. \u0000Keywords: Trust; E-satisfaction; Repurchase Intention","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73392763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS COST VOLUME PROFIT DALAM UPAYA MERENCANAKAN LABA USAHA KOPI MACRO COFFEE ROASTERY 成本批量分析，以计划宏观咖啡咖啡营业额
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.7239
U. Iswara, T. Setyabudi, Shinta Setiadevi
{"title":"ANALISIS COST VOLUME PROFIT DALAM UPAYA MERENCANAKAN LABA USAHA KOPI MACRO COFFEE ROASTERY","authors":"U. Iswara, T. Setyabudi, Shinta Setiadevi","doi":"10.35508/jom.v16i1.7239","DOIUrl":"https://doi.org/10.35508/jom.v16i1.7239","url":null,"abstract":"The purpose of this study was to determine the application of CVP analysis as a means of planning the expected profit in the future. The method used is a descriptive method with a case study approach. This study uses data in the form of financial information consisting of income and expenses, both fixed costs and variable costs. The results of the analysis carried out showed that the contribution margin for 2020 was IDR193,898,400 with a ratio of 69%. The break-even point for 2020 is IDR 37,147,900. The sales level of IDR281,473,400 was above the break-even point, so the sales made were said to be able to generate maximum profit. The safety limit for 2020 is 80%. The level of company security is quite high, it is said to be good because the possibility of loss is low. The minimum allowable sales amount (margin of safety) in 2020 is IDR 227,635,800. The amount of profit expected for 2020 is IDR 192,803,100, therefore the company must be able to achieve the sales target of IDR 333,262,300. CVP analysis can be useful for company management to assist in planning expected profits in the future. \u0000Keywords: Cost Volume Profit; Break Event Point; Contribution Margin; Margin of Safety \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74388772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PENGANGGURAN DAN INFLASI TERHADAP KEMISKINAN DI INDONESIA 失业和通货膨胀对印尼贫困的影响
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.9775
Erika Feronika Br Simanungkalit
{"title":"PENGARUH PENGANGGURAN DAN INFLASI TERHADAP KEMISKINAN DI INDONESIA","authors":"Erika Feronika Br Simanungkalit","doi":"10.35508/jom.v16i1.9775","DOIUrl":"https://doi.org/10.35508/jom.v16i1.9775","url":null,"abstract":"This study aims to determine the effect of unemployment and inflation on poverty in Indonesia from 2007-2022. The research method is quantitative research with data analysis techniques using Multiple Linear Regression. The results showed: 1) Poverty is positively and significantly influenced by unemployment, 2) Poverty is positively and significantly influenced by inflation, and 3) Poverty is positively and significantly influenced by unemployment and inflation simultaneously, 4) Based on the test of the coefficient of determination, poverty is simultaneously affected by unemployment and inflation by 87.6% while the remaining 12.4% is influenced by other variables. \u0000Keywords: Inflation; Unemployment; Poverty \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87071993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MICROFINANCE AND FINANCING OF MICRO-ENTREPRENEURSHIP IN BURUNDI 布隆迪的小额信贷和微型企业融资
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.8535
T. Nsengiyumva
{"title":"MICROFINANCE AND FINANCING OF MICRO-ENTREPRENEURSHIP IN BURUNDI","authors":"T. Nsengiyumva","doi":"10.35508/jom.v16i1.8535","DOIUrl":"https://doi.org/10.35508/jom.v16i1.8535","url":null,"abstract":"This article aims to identify the determinants of financing microenterprises in Burundi by microfinance institutions. Using the logit model and exploiting data from the loan portfolios of Burundian microfinance institutions, the econometric analysis reveals that the financing of microenterprises in Burundi is strongly correlated with characteristics of these and/or those of their micro-entrepreneurs on one hand, and to the nature of the guarantee presented when applying for credit on the other hand. We conclude by saying that the consolidation of public financial support, the establishment of monitoring policies for these guarantee funds, and the involvement of all stakeholders could substantially improve the financing of microenterprises in Burundi. \u0000 Keywords: Microfinance; Credit; Micro-entrepreneurs; Microbusiness; Burundi","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90586393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, TRAINING DAN KEMAMPUAN MANAJEMEN TERHADAP KEUNGGULAN BERSAING 市场培训、创业培训、培训和管理能力对竞争优势的影响
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.9643
M. Batara, Rati Pundissing, Linda Uddu
{"title":"PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, TRAINING DAN KEMAMPUAN MANAJEMEN TERHADAP KEUNGGULAN BERSAING","authors":"M. Batara, Rati Pundissing, Linda Uddu","doi":"10.35508/jom.v16i1.9643","DOIUrl":"https://doi.org/10.35508/jom.v16i1.9643","url":null,"abstract":"This study aims to determine the effect of Market Orientation, Entrepreneurial Orientation, Training, and Management Ability on Competitive Advantage in Bakti culinary businesses. This research is a quantitative study with a questionnaire data collection method. The number of samples was 17 respondents. The analysis technique uses Multiple Linear Regression Analysis with the assistance of SPSS. The results of this study indicate that Entrepreneurial Orientation, Training, Management Capability, and Market Orientation simultaneously have a positive effect on competitive advantage. The suggestion for the next research is to discuss deeper into the comparison of management capabilities in terms of soft skills obtained self-taught with training, so that it can contribute to competitive advantage. \u0000Keywords: Competitive Advantage; Entrepreneurship Orientation; Training; Market Orientation; Management Capability","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88957534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, SIKAP KEWIRAUSAHAAN, DAN MOTIVASI KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA 创业学习、创业精神和创业动机对创业兴趣的影响
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.9710
Maria Prilia Karibera, R. E. Fanggidae, Ni Putu Nursiani, Alexandre Desousa Guterres
{"title":"PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, SIKAP KEWIRAUSAHAAN, DAN MOTIVASI KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA","authors":"Maria Prilia Karibera, R. E. Fanggidae, Ni Putu Nursiani, Alexandre Desousa Guterres","doi":"10.35508/jom.v16i1.9710","DOIUrl":"https://doi.org/10.35508/jom.v16i1.9710","url":null,"abstract":"This study aims to determine the effect of Entrepreneurial Learning, Entrepreneurial Attitudes, and Entrepreneurial Motivation on the Entrepreneurial Intention of the Lakoat Kujawas community. This is a quantitative research. The population in this study were all members of the Lakoat Kujawas community. The sampling technique in this study was saturated sampling, with a total of 35 respondents. The analysis technique in this study is Multiple Linear Regression preceded by the classical assumption test with the assistance of SPSS V.21. Hypothesis testing is done by t-test test. The results of the partial hypothesis test show that Entrepreneurial Learning has a positive and significant on the Entrepreneurial Intention, Entrepreneurial Attitude has a positive and but not significant effect on the Entrepreneurial Intention, and Entrepreneurial Motivation has a positive and significant on the Entrepreneurial Intention of the Lakoat Kujawas community. \u0000Keywords: Entrepreneurial Learning; Entrepreneurial Attitudes; Entrepreneurial Motivation; Entrepreneurial Intention","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"366 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76593396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENERAPAN STRATEGI PEMASARAN POSITIONING, DIFFERENTIATION, BRANDING (PDB) DALAM MENENTUKAN KEUNGGULAN KOMPETITIF DESTINASI PARIWISATA 在决定旅游业竞争目标的优势时，将战略定位、分歧和品牌(gdp)运用起来
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.8356
Fitri Ciptosari, Yohanes Paulus Hanny Wadhi
{"title":"PENERAPAN STRATEGI PEMASARAN POSITIONING, DIFFERENTIATION, BRANDING (PDB) DALAM MENENTUKAN KEUNGGULAN KOMPETITIF DESTINASI PARIWISATA","authors":"Fitri Ciptosari, Yohanes Paulus Hanny Wadhi","doi":"10.35508/jom.v16i1.8356","DOIUrl":"https://doi.org/10.35508/jom.v16i1.8356","url":null,"abstract":"Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply and demand). Marketing has an important role in increasing the number of tourist visits through the packaging of tourism products that have their uniqueness compared to similar tourism products owned by competitors. This study aims to build tourism destination branding through Positioning, Differentiation, and Branding marketing strategies. Through a case study method with a qualitative approach, this research explores the marketing management of tourist destinations through Positioning, Differentiation, and Branding (PDB) in building a competitive advantage for the Wae Bobok ecotourism destination. This study presents an analysis of the potential of tourist destinations and an analysis of the internal and external environment, which are then combined to determine the Positioning, Differentiation, and Branding of the Wae Bobok ecotourism destination. This study has limited perspectives from consumers or visitors. Therefore, further research is needed to measure the profile, behavior, expectations, and satisfaction of visitors to build a comprehensive destination marketing strategy. \u0000Keywords: Tourism Marketing; Marketing Management; Tourist Destination; Positioning; Differentiation; Branding","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"211 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74480159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
TINGKAT PENERAPAN TATA KELOLA TEKNOLOGI INFORMASI (IT GOVERNANCE) TERHADAP KUALITAS SDM BERDASARKAN MODEL PENGUKURAN COBIT: A SYSTEMATIC LITERATURE REVIEW 信息技术治理(IT治理)根据COBIT测量模型对人力资源质量的应用程度(IT governs)
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.7639
Andi Mahardika, Dinda Salsabila Yaswi, Kiki Fitria Damayanti, M. S. Alifathurrahman, Naura Salsabila Aulia Z., Rheinata Saskya Aziizah D.
{"title":"TINGKAT PENERAPAN TATA KELOLA TEKNOLOGI INFORMASI (IT GOVERNANCE) TERHADAP KUALITAS SDM BERDASARKAN MODEL PENGUKURAN COBIT: A SYSTEMATIC LITERATURE REVIEW","authors":"Andi Mahardika, Dinda Salsabila Yaswi, Kiki Fitria Damayanti, M. S. Alifathurrahman, Naura Salsabila Aulia Z., Rheinata Saskya Aziizah D.","doi":"10.35508/jom.v16i1.7639","DOIUrl":"https://doi.org/10.35508/jom.v16i1.7639","url":null,"abstract":"The increasingly advanced developments have helped human activities. There are still many companies that fail to use technology effectively. Therefore, it needs IT Governance. Effective management of information systems can be done by utilizing a framework at the agency to evaluate the domain of COBIT, one of which is Manage Human Resources (APO07). Two models are often used in research related to APO07, Capability Level and Maturity Level. This study aims to measure the effectiveness of the application of the model as an evaluation medium, especially in the field of Human Resources (APO07), so that readers can find out the level of effectiveness of the influence of the model on the progress of the agency. Thirty-six (36) articles were used to search for keywords about the influence of information technology governance in the field of human resources. In conducting this research, two selections were made. The first selection was 32 articles, and the second selection was 16 articles. From the results of the study, it can be seen that of the 16 articles, 3 of them have implemented IT Governance effectively, while the other 13 have not implemented it effectively. \u0000Keywords: IT Governance; COBI; Maturity Level; Capability Level; Human Resource \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"41 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77293156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEPEMIMPINAN DAN PENGAWASAN TERHADAP DISIPLIN KERJA KARYAWAN DI PT GOLDEN BLOSSOM SUMATRA (GBS) 领导和监督对PT GOLDEN BLOSSOM苏门答腊员工纪律的影响(GBS)
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.7786
Yuki Nuryadi, M. Kurniawan, Reina Damayanti
{"title":"PENGARUH KEPEMIMPINAN DAN PENGAWASAN TERHADAP DISIPLIN KERJA KARYAWAN DI PT GOLDEN BLOSSOM SUMATRA (GBS)","authors":"Yuki Nuryadi, M. Kurniawan, Reina Damayanti","doi":"10.35508/jom.v16i1.7786","DOIUrl":"https://doi.org/10.35508/jom.v16i1.7786","url":null,"abstract":"This study aims to test the influence of Leadership and Supervision on employee Work Discipline at PT Golden Blossom Sumatra (GBS). The population of this study included 181 employees at PT Golden Blossom Sumatra (GBS), the sample drawn was 108 respondents with a proportionate stratified random sampling technique.  The finding concludes that Leadership has a positive and significant effect on employee Work Discipline, Supervision has a positive and significant effect on employee Work Discipline and Leadership and Supervision simultaneously have a positive and significant effect on employee Work Discipline at PT Golden Blossom Sumatra (GBS). The contribution of Leadership and Supervision influence on the Work Discipline of workers at PT Golden Blossom Sumatra (GBS) was 76.7% while the remaining 23.3% is explained by various factors excluded from this study. \u0000Keywords: Leadership; Supervision; Work Discipline","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80953348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PERSEPSI MASYARAKAT ATAS KINERJA DANA DESA PROVINSI JAWA TENGAH 人们对爪哇岛中部乡村资金表现的看法
中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.6607
N. Nurhidayati
{"title":"PERSEPSI MASYARAKAT ATAS KINERJA DANA DESA PROVINSI JAWA TENGAH","authors":"N. Nurhidayati","doi":"10.35508/jom.v16i1.6607","DOIUrl":"https://doi.org/10.35508/jom.v16i1.6607","url":null,"abstract":"Empirically, the allocation of Village Funds has the potential to increase the output of infrastructure, health, and education, but is considered unable to improve welfare yet. Therefore, it is necessary to measure the assessment of the village community itself on the utilization of the Village Fund in their respective villages.  This study aims to obtain the perception of rural communities in the Central Java Province regarding the performance of the Village Fund over the last few years. This research was conducted using a survey method to measure people's perceptions and then presented descriptively. Aspects that were measured in this survey are the development of physical development, assistance to the community, the adequacy of basic community needs, village apparatus services, as well as accountability, and community participation. As many as 487 respondents from 28 districts in Central Java filled out this survey. The results of the study indicated that during the last period, the village has experienced significant physical development, however, aspects of assistance to the community and services to the community still need to be improved. \u0000Keywords:  Perception; Performance; Village Fund","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78133315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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