市场培训、创业培训、培训和管理能力对竞争优势的影响

中国中小企业 Pub Date : 2023-02-28 DOI:10.35508/jom.v16i1.9643

M. Batara, Rati Pundissing, Linda Uddu

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引用次数: 0

摘要

本研究旨在探讨市场导向、创业导向、培训与管理能力对巴提烹饪企业竞争优势的影响。本研究采用问卷调查数据收集法进行定量研究。样本数量为17人。分析技术采用多元线性回归分析，辅以SPSS。研究结果表明，创业导向、培训导向、管理能力导向和市场导向同时对竞争优势有正向影响。建议在接下来的研究中，更深入地探讨自学和培训获得的软技能对管理能力的比较，从而为竞争优势做出贡献。关键词:竞争优势;创业倾向;培训;市场定位;管理能力

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PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, TRAINING DAN KEMAMPUAN MANAJEMEN TERHADAP KEUNGGULAN BERSAING

This study aims to determine the effect of Market Orientation, Entrepreneurial Orientation, Training, and Management Ability on Competitive Advantage in Bakti culinary businesses. This research is a quantitative study with a questionnaire data collection method. The number of samples was 17 respondents. The analysis technique uses Multiple Linear Regression Analysis with the assistance of SPSS. The results of this study indicate that Entrepreneurial Orientation, Training, Management Capability, and Market Orientation simultaneously have a positive effect on competitive advantage. The suggestion for the next research is to discuss deeper into the comparison of management capabilities in terms of soft skills obtained self-taught with training, so that it can contribute to competitive advantage. Keywords: Competitive Advantage; Entrepreneurship Orientation; Training; Market Orientation; Management Capability

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中国中小企业

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