{"title":"PENGARUH TRUST TERHADAP ONLINE REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA GENERASI MILENIAL PENGGUNA TOKOPEDIA","authors":"Farisa Novita Puri, Fransisca Mulyono","doi":"10.35508/jom.v16i1.7829","DOIUrl":null,"url":null,"abstract":"This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at Tokopedia. A total of 113 responses were considered valid, for data analysis using the SEM-PLS approach. Overall, the findings show that there is no direct significant relationship between trust and repurchase intention. In an indirect relationship, trust has a positive and significant effect on repurchase intention through e-satisfaction. This finding reveals that trust is an important factor in creating e-satisfaction with online shopping and consequently increases the repurchase intention at Tokopedia. \nKeywords: Trust; E-satisfaction; Repurchase Intention","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"19 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"中国中小企业","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.35508/jom.v16i1.7829","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PENGARUH TRUST TERHADAP ONLINE REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA GENERASI MILENIAL PENGGUNA TOKOPEDIA
This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at Tokopedia. A total of 113 responses were considered valid, for data analysis using the SEM-PLS approach. Overall, the findings show that there is no direct significant relationship between trust and repurchase intention. In an indirect relationship, trust has a positive and significant effect on repurchase intention through e-satisfaction. This finding reveals that trust is an important factor in creating e-satisfaction with online shopping and consequently increases the repurchase intention at Tokopedia.
Keywords: Trust; E-satisfaction; Repurchase Intention
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