中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.8631

Siti Fatimah Susi Tri Fabriana, Arielya Susanti

引用次数: 0

IMPLEMENTASI PRODUK PEMBIAYAAN KREDIT USAHA RAKYAT (KUR) MIKRO DALAM MENGEMBANGKAN USAHA MIKRO NASABAH PERBANKAN SYARIAH 微信贷信贷融资产品的实施，以发展伊斯兰银行微客户业务

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.8515

Velin Diani, M. R. Abin

引用次数: 0

PENGARUH PROMOSI PENJUALAN, KEPERCAYAAN, DAN PENGGUNAAN BRAND AMBASSADOR K-POP IDOL TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE 销售宣传、信任和使用K-POP品牌大使对消费者对市场SHOPEE的兴趣的影响

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.9939

Afna Aisyiah Ainurzana, Jemadi Jemadi

{"title":"PENGARUH PROMOSI PENJUALAN, KEPERCAYAAN, DAN PENGGUNAAN BRAND AMBASSADOR K-POP IDOL TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE","authors":"Afna Aisyiah Ainurzana, Jemadi Jemadi","doi":"10.35508/jom.v16i2.9939","DOIUrl":"https://doi.org/10.35508/jom.v16i2.9939","url":null,"abstract":"This study aims to determine the effect of Sales Promotion, Trust, and the use of K-pop idol Brand Ambassador on Consumer Buying Interest in the Shopee marketplace. This study used a sample of 100 respondents who had shopped at Shopee at least once. The sampling technique is non-probability sampling with the purposive sampling method. This research data collection method uses a questionnaire which is measured by a Likert scale. The data analysis technique uses multiple regression. The instrument test in this study uses the validity and reliability test. Testing the hypothesis in this study using the t-test and F-test. Data analysis was performed using the SPSS program 25.0 version. The results of this study indicate that Sales Promotion and Trust partially had a positive and significant effect on Consumer Buying Interest in the Shopee marketplace. Meanwhile, K-pop idol Brand Ambassador had a positive but not significant effect on Consumer Buying Interest in the Shopee marketplace. Simultaneously, Sales Promotion, Trust, and K-pop idol Brand Ambassador had a positive and significant effect on Consumer Buying Interest in the Shopee marketplace. \u0000Keywords: Sales Promotion; Trust; Brand Ambassador; Buying Interest","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75184210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS STRATEGI PENGEMBANGAN USAHA TANI BAWANG MERAH DI LEMBANG PULU’-PULU’ KECAMATAN BUNTU PEPASAN KABUPATEN TORAJA UTARA

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.10448

A. C. Rambulangi, Althon K Pongtuluran, Dina Ramba, Wilma Dian Ardiyanti

引用次数: 0

ASSESSING CERTIFIED PUBLIC ACCOUNTANTS AS CAREER CHOICE: ACCOUNTING STUDENTS’ PERCEPTION 评估注册会计师作为职业选择:会计专业学生的看法

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.8617

Syifa Citra Nabela, Meti Regita Cahyani, Cholis Al Muchlisin, S. Sumardi

引用次数: 0

PENGARUH MOTIVASI KERJA, KEPEMIMPINAN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. INDORAMA PETROCHEMICALS KOTA CILEGON 工作动机、领导和工作纪律对CILEGON市INDORAMA PETROCHEMICALS员工绩效的影响

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.9894

Alya Rahma Zatining Ngasti, Eloh Bahiroh

引用次数: 0

PENGARUH KESELAMATAN DAN KENYAMANAN KERJA TERHADAP PENCAPAIAN TARGET KERJA DIVISI PRODUKSI PADA PT WASKITA BETON PRECAST, TBK PLANT GASING PALEMBANG 工作安全与便利对实现PT WASKITA混凝土预排版、TBK PLANT GASING PALEMBANG的生产目标影响

中国中小企业 Pub Date : 2023-07-01 DOI: 10.35508/jom.v16i2.7788

Ari Widianto, Akila Akila, Mursalin Mursalin

引用次数: 0

IMPACT OF TECHNOLOGICAL CAPABILITIES, DESIGN INNOVATION, AND OPERATIONS ON THE PERFORMANCE OF SMALL AND MEDIUM TEXTILE ENTERPRISES IN GHANA 技术能力、设计创新和运营对加纳中小型纺织企业绩效的影响

中国中小企业 Pub Date : 2023-06-25 DOI: 10.46281/ijsmes.v6i1.2048

{"title":"IMPACT OF TECHNOLOGICAL CAPABILITIES, DESIGN INNOVATION, AND OPERATIONS ON THE PERFORMANCE OF SMALL AND MEDIUM TEXTILE ENTERPRISES IN GHANA","authors":"","doi":"10.46281/ijsmes.v6i1.2048","DOIUrl":"https://doi.org/10.46281/ijsmes.v6i1.2048","url":null,"abstract":"Many developing countries, especially those in sub-Saharan Africa, struggle with design innovation as a result of a lack of infrastructure, skilled labour, and financial constraint, hindering their ability to compete in the global economy. The study investigates the effect of technological capabilities, design innovation, and operations on the performance of Small and Medium Textile Enterprises (SMTEs) in Ghana filling the knowledge gap and contributing to economic development in the region. A quantitative approach was employed, and data were obtained from 80 SMTEs using a self-administered questionnaire. The results show that there is a significant correlation between technological capabilities and the performance of SMTEs, indicating that current technologies are making textile companies more productive and efficient, resulting in improved performance. The study also found that technological capabilities positively influence design innovation practices, which, in turn, positively relate to the performance of the enterprise. Moreover, there is a positive relationship between the technological capabilities and operations of the enterprises. The findings of the study are consistent with previous research and suggest that enterprises that invest in the appropriate technology can improve their design innovation, operations, and overall performance. The study recommends that SMTEs in Ghana must invest in technological capabilities that are suitable for their business needs to improve their operations, design innovation, and overall performance. Additionally, policymakers should provide adequate support to SMTEs to enhance their technological capabilities, design innovation, and operations through funding, training, and infrastructure development.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90482680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINANTS OF NATURAL RESOURCES BASED MICROENTERPRISES PERFORMANCE IN INDIA’S WESTERN HIMALAYAN REGION: A NAÏVE BAYES CLASSIFIER ANALYSIS 印度西喜马拉雅地区基于自然资源的微型企业绩效的决定因素:naÏve贝叶斯分类器分析

中国中小企业 Pub Date : 2023-06-24 DOI: 10.46281/ijsmes.v6i1.2032

{"title":"DETERMINANTS OF NATURAL RESOURCES BASED MICROENTERPRISES PERFORMANCE IN INDIA’S WESTERN HIMALAYAN REGION: A NAÏVE BAYES CLASSIFIER ANALYSIS","authors":"","doi":"10.46281/ijsmes.v6i1.2032","DOIUrl":"https://doi.org/10.46281/ijsmes.v6i1.2032","url":null,"abstract":"The natural resources-based Microenterprises are the major part of the economy of the western Himalayan region of Uttara hand, India, as the region is predominantly covered with reserved forests. The present study evaluates the performance of Microenterprises and the factors affecting it in the region using the primary data enumerated from 110 microenterprises sampled under four major categories of microenterprises, viz, agro and allied, Animal and allied, handicrafts and handlooms, and miscellaneous. The Naïve Bayes classifier approach has been applied to evaluate the performances (Loss-making, breakeven, profit-making, or high-profit making) of these microenterprises based on their performance determining factors such as ease of raw material availability, level of training received, technological advancement, and the extent of market knowledge, and also on the type of ownership and the employee's number. The Naïve Bayes classification accuracy on the training dataset was 100%, while accuracy on the test dataset ranged from 93% to 100%. The results revealed that agro-based microenterprises have a greater probability (0.67) of making a profit/high profit, while animal product-based microenterprises have a high probability of running into losses. A higher level of Market Knowledge contributes to a high probability (0.89) of making high profits. The higher level of technology and training provides greater chances/probability (0.72, 0.72) of making high profits. Self-help groups (SHGs) have shown a better probability of making profits. The study suggests promoting SHGs in the region, wider dissemination of the market knowledge (marketing strategy), and leveling up the training/technology of the microenterprise.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73900487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH EFIKASI DIRI DAN LOCUS OF CONTROL TERHADAP KINERJA PEGAWAI PADA DINAS KETAHAN PANGAN DAN PETERNAKAN PROVINSI SUMATERA SELATAN 自我正化和长期控制对南苏门答腊食品和畜牧业工作人员绩效的影响

中国中小企业 Pub Date : 2023-02-28 DOI: 10.35508/jom.v16i1.7756

Cici Ria Agustini, Rismansyah Rismansyah, Edduar Hendri

引用次数: 0

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