中国中小企业Pub Date : 2022-02-11DOI: 10.1201/9781003200857-8
G. Devakumar
{"title":"Technology Gap Analysis with Respect to Mysore Printing Cluster","authors":"G. Devakumar","doi":"10.1201/9781003200857-8","DOIUrl":"https://doi.org/10.1201/9781003200857-8","url":null,"abstract":"","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87456770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2022-02-11DOI: 10.1201/9781003200857-12
F. Karaferye
{"title":"The Changing Role of Academics from the Perspective of Educational Transformation in Education 4.0","authors":"F. Karaferye","doi":"10.1201/9781003200857-12","DOIUrl":"https://doi.org/10.1201/9781003200857-12","url":null,"abstract":"","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"212 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90548704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2022-02-11DOI: 10.1201/9781003200857-1
Priya Jadhav, S Kumar, A. Bongale
{"title":"Industry 4.0: An Introduction in the Context of SMEs","authors":"Priya Jadhav, S Kumar, A. Bongale","doi":"10.1201/9781003200857-1","DOIUrl":"https://doi.org/10.1201/9781003200857-1","url":null,"abstract":"","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"148 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89035753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2022-02-03DOI: 10.46281/ijsmes.v5i1.1586
Wurong Shih, Julián Nevárez Montes
{"title":"THE INDIVIDUALIZATION OF ERP IN SMES FOR SUSTAINABLE DEVELOPMENT","authors":"Wurong Shih, Julián Nevárez Montes","doi":"10.46281/ijsmes.v5i1.1586","DOIUrl":"https://doi.org/10.46281/ijsmes.v5i1.1586","url":null,"abstract":"This paper aims to prove that software such as Enterprise Resource Planning (ERP) is not designed properly and is out of the awareness of most Small and Medium Enterprises (SMEs). The Expectation-Confirmation model took role as a way of understanding this behavior and the application of a questionnaire of validation in three specific areas: sales, inventory management and customer satisfaction to 47 hair salons in Bolivia, Chile, China, Colombia, Ecuador, Mexico, Peru, The U.S. and Taiwan. A concise finding is that in fact, managers, owners and employees in hair salons are not aware of the existence of ERP solutions and the possible application to their business so that their sustainable development is achieved; also, the main finding is that 87% are willing to learn and acquire it.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"201 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75985897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2022-01-24DOI: 10.5171/2022.764423
Medina Halako Twalib, Oliver Arnold Lukio
{"title":"“Yes Man Syndrome”: A Preferred Ploy of Ingratiation","authors":"Medina Halako Twalib, Oliver Arnold Lukio","doi":"10.5171/2022.764423","DOIUrl":"https://doi.org/10.5171/2022.764423","url":null,"abstract":"Finding out which of the dimensions of ingratiation has more effect on the target person is the objective of the study. The basic aspect to effective ingratiation is the exact approach used to increase liking. Literature is unclear about which of the dimensions would yield more results or whether, when used together will yield more results to the target person.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85067819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2021-11-30DOI: 10.35508/jom.v14i3.5607
Nensy Parabak, M. Azis
{"title":"THE EFFECT OF LEVERAGE AND ASSET PRICES ON MUTUAL FUND RISK IN MUTUAL FUND COMPANIES IN INDONESIA","authors":"Nensy Parabak, M. Azis","doi":"10.35508/jom.v14i3.5607","DOIUrl":"https://doi.org/10.35508/jom.v14i3.5607","url":null,"abstract":"This study aims to know the effect of Leverage and Asset Prices on Mutual Fund Risk. This research was conducted at equity mutual fund companies listed in OJK for the period 2018-2019. This study used purposive sampling with a total sample of 23 equity mutual funds. The type of data used is quantitative data and the data source is in the form of company annual financial reports. The data analysis tools used were descriptive statistics and panel data regression The results of this study find that mutual fund is managed by an investment manager with high leverage and high asset prices will have a high risk as well, and can be suppressed when the investment manager creates a low level of leverage and a low asset prices. \u0000. \u0000Keywords: Leverage, Asset Price, and Mutual Fund Risk \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83061606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2021-11-30DOI: 10.35508/jom.v14i3.5612
Nurtiah Nurtiah, Fatimah Abdillah
{"title":"PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK","authors":"Nurtiah Nurtiah, Fatimah Abdillah","doi":"10.35508/jom.v14i3.5612","DOIUrl":"https://doi.org/10.35508/jom.v14i3.5612","url":null,"abstract":"Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. \u0000Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest. \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76104351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2021-11-30DOI: 10.35508/jom.v14i3.5064
Stefanie Sandra Santoso, Sheellyana Junaedi
{"title":"PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP NIAT BELI KONSUMEN PADA KOPI JANJI JIWA","authors":"Stefanie Sandra Santoso, Sheellyana Junaedi","doi":"10.35508/jom.v14i3.5064","DOIUrl":"https://doi.org/10.35508/jom.v14i3.5064","url":null,"abstract":"This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, the effect of Brand Equity on e-WOM, the effect of e-WOM on Purchase Intention, and the effect of Social Media Marketing Activity on Purchase Intention This study used purposive sampling with 215 valid questionnaires. Respondents were selected based on determined criteria; respondents who know the social media of Jiwa Jiwa's Instagram and have purchased Janji Jiwa either online or directly to outlets. Partial Least Square was chosen as the method of analysis to evaluate research result. In the first results of this study, it is known that Social Media Marketing Activity has a positive and significant effect on Brand Equity. The results of these two studies show that Brand Equity has a positive and significant effect on e-WOM. The results of these three studies show that e- WOM has a positive and significant effect on Purchase Intention. The results of these four studies show that Social Media Marketing Activity has a positive and significant effect on Purchase Intention. \u0000 Keywords: Social Media Marketing Activity, Brand Equity, Electronic Word of Mouth, Purchase Intention.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89025697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中国中小企业Pub Date : 2021-11-30DOI: 10.35508/jom.v14i3.5073
Fironika Kurnia Novi, J. Ellyawati
{"title":"ADOPSI INFORMASI, ANTESEDEN DAN PENGARUHNYA PADA NIAT BELI: STUDI TENTANG E-WOM DI MEDIA SOSIAL","authors":"Fironika Kurnia Novi, J. Ellyawati","doi":"10.35508/jom.v14i3.5073","DOIUrl":"https://doi.org/10.35508/jom.v14i3.5073","url":null,"abstract":"High consumer purchasing intentions are one of the factors that support the success of a business. In this digitalization era, the delivery of information through social media is one way to support the success of a business. The requirements that must be met in the delivery of such information are the quality of information, the credibility of information, the need for information, the attitude to information. Good, credible, needed information and good audience attitude support on information will provide usefulness and be adopted by the audience as a reference for their purchase decision making.This research was conducted with the aim of knowing: 1) The influence of information quality, credibility of information, need for information, and attitude on information to the usefulness of information.2) The effect of the usefulness of information on the adoption of information, and. 3) Influence of attitude on information and adoption of information on purchase intention. The study was conducted on 150 respondents. Data collection method using questionnaire and data measurement mentode using Likert scale. The method of data analysis used is regression analysis. The results provide tangible evidence that: 1) The quality of information, the credibility of information, the need for information, and attitudes to information have a significant and positive influence on the usefulness of information. 2) The usefulness of information has a significant and positive influence on the adoption of information, and. 3) Attitudes on information and the adoption of information have a significant and positive influence on the intention of purchase. \u0000 Keywords: Information Quality, Information Credibility, Need for Information, Attitude to Information, Usefulness of Information, Adoption of Information, Purchase Intention. \u0000 ","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86473761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}