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International Journal of Internet Marketing and Advertising最新文献

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Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction 新常态下的社交媒体营销与消费者行为:内容与互动的关系
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133315
Ebru Çil, N.A. �°, smail Erkan, Emmanuel Mogaji
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引用次数: 0
Modelling the Impact of Social Media Marketing for Apparel Brands: Evidence from India 社交媒体营销对服装品牌的影响建模:来自印度的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10044685
Vibhava Srivastava, A. Gupta
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引用次数: 0
Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review 社交媒体网红作为网络意见领袖的说服效应研究(1990-2020
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10043104
Yang Yang, Louisa Ha
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引用次数: 0
Brand accommodation to informal communications on social media: With the mediation of communication appropriateness and the moderation of product involvement 品牌对社交媒体非正式传播的适应:以传播适当性和产品介入的调节为中介
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10044096
Hyun Ju Jeong, Jihye Kim
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引用次数: 0
Worried about digital footprint Attitudes toward online behavioural advertising with the AdChoices icon 对带有AdChoices图标的在线行为广告的态度
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046221
Hannah Kang, S. An
{"title":"Worried about digital footprint Attitudes toward online behavioural advertising with the AdChoices icon","authors":"Hannah Kang, S. An","doi":"10.1504/ijima.2022.10046221","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046221","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What drives Generation Z to Advocate for a Brand Online 是什么驱使Z世代在网上倡导一个品牌
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046942
Biswajit Das, Vivek Mishra
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引用次数: 0
Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation 帖子类型对Facebook用户粘性的影响:品牌品类和品牌国际化的调节作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10051601
Mathupayas Thongmak
{"title":"Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation","authors":"Mathupayas Thongmak","doi":"10.1504/ijima.2022.10051601","DOIUrl":"https://doi.org/10.1504/ijima.2022.10051601","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising 消费者对网络展示广告的接受度——广告特征的影响及对网络广告的态度
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.123156
Priscilla Teika Odoom, B. Narteh, R. Odoom
{"title":"Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising","authors":"Priscilla Teika Odoom, B. Narteh, R. Odoom","doi":"10.1504/ijima.2022.123156","DOIUrl":"https://doi.org/10.1504/ijima.2022.123156","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Gen- Z Social Electronic Word of Mouth Communication and Mediating Role of Contents Quality and Sources: PLS-SEM Path Modelling Z世代社会电子口碑传播与内容质量与来源的中介作用:PLS-SEM路径模型
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10045606
Krishna Pratap Singh, M. Kumar, Pradeep Mamgain
{"title":"Gen- Z Social Electronic Word of Mouth Communication and Mediating Role of Contents Quality and Sources: PLS-SEM Path Modelling","authors":"Krishna Pratap Singh, M. Kumar, Pradeep Mamgain","doi":"10.1504/ijima.2022.10045606","DOIUrl":"https://doi.org/10.1504/ijima.2022.10045606","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement 探讨社交媒体的品牌人性化:品牌个性及其对品牌合作伙伴质量、品牌态度和消费者行为参与的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046217
E. Kwon, Jooyoung Kim
{"title":"Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement","authors":"E. Kwon, Jooyoung Kim","doi":"10.1504/ijima.2022.10046217","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046217","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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