Modelling the Impact of Social Media Marketing for Apparel Brands: Evidence from India

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.10044685

Vibhava Srivastava, A. Gupta

引用次数: 0

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社交媒体营销对服装品牌的影响建模:来自印度的证据

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.