What drives Generation Z to Advocate for a Brand Online

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.10046942

Biswajit Das, Vivek Mishra

引用次数: 0

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是什么驱使Z世代在网上倡导一个品牌

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.