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International Journal of Internet Marketing and Advertising最新文献

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WHAT IF BRAND EQUITY WAS ALIVE PROPOSAL OF A DYNAMIC MEASURE THROUGH SOCIAL NETWORKS 如果品牌资产是一种通过社交网络动态衡量的鲜活提议会怎样
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054434
Alexandre Clément, É. Robinot, Léo Trespeuch
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引用次数: 0
Identifying sources of noise within the networked interplay of marketing messages in social media communication. 识别社交媒体传播中营销信息网络相互作用中的噪音来源。
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053472
P. Edirisingha, Kimberley Hardcastle, Paul Cook
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引用次数: 0
Can personalised prosocial ads be harnessed for brand equity enhancement 个性化的亲社会广告能被用来提升品牌价值吗
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053473
D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi
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引用次数: 0
An investigation of the effective drivers of social commerce intentions- The mediating role of trust 社会商业意向的有效驱动因素研究——信任的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055980
Taanika Arora
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引用次数: 0
Improving multilevel marketing firm performance through network externality and digital technology support 通过网络外部性和数字技术支持提高多层次营销企业绩效
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056067
Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati
{"title":"Improving multilevel marketing firm performance through network externality and digital technology support","authors":"Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati","doi":"10.1504/ijima.2023.10056067","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056067","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image 电子口碑与购买意愿的关系:探讨品牌形象的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132720
Deepak Kaushal, A. Mishra, Swati Bisht
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引用次数: 1
Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention 社交媒体影响者的有效性及其对顾客态度和购买意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10050994
Hadeel Elmousa, Cheah Jun Hwa, W. Yee
{"title":"Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention","authors":"Hadeel Elmousa, Cheah Jun Hwa, W. Yee","doi":"10.1504/ijima.2023.10050994","DOIUrl":"https://doi.org/10.1504/ijima.2023.10050994","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of online travel stores’ usability in word of mouth generation, e-satisfaction, and users' purchase behavior 在线旅游商店的可用性在口碑生成、电子满意度和用户购买行为中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053889
A. Barlas, Y. Stamboulis
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引用次数: 0
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector 神经营销策略及其与工业安全领域品牌广告的关系
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055436
Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza
{"title":"Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector","authors":"Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza","doi":"10.1504/ijima.2023.10055436","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055436","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation 用户假新闻对品牌资产的影响:品牌态度和企业声誉的调节机制
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132728
Beate E. Stiehler Mulder, D. Maduku
{"title":"The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation","authors":"Beate E. Stiehler Mulder, D. Maduku","doi":"10.1504/ijima.2023.132728","DOIUrl":"https://doi.org/10.1504/ijima.2023.132728","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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