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International Journal of Internet Marketing and Advertising最新文献

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WHAT IF BRAND EQUITY WAS ALIVE PROPOSAL OF A DYNAMIC MEASURE THROUGH SOCIAL NETWORKS 如果品牌资产是一种通过社交网络动态衡量的鲜活提议会怎样
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054434
Alexandre Clément, É. Robinot, Léo Trespeuch
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引用次数: 0
Identifying sources of noise within the networked interplay of marketing messages in social media communication. 识别社交媒体传播中营销信息网络相互作用中的噪音来源。
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053472
P. Edirisingha, Kimberley Hardcastle, Paul Cook
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引用次数: 0
Can personalised prosocial ads be harnessed for brand equity enhancement 个性化的亲社会广告能被用来提升品牌价值吗
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053473
D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi
{"title":"Can personalised prosocial ads be harnessed for brand equity enhancement","authors":"D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi","doi":"10.1504/ijima.2023.10053473","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053473","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An investigation of the effective drivers of social commerce intentions- The mediating role of trust 社会商业意向的有效驱动因素研究——信任的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055980
Taanika Arora
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引用次数: 0
Improving multilevel marketing firm performance through network externality and digital technology support 通过网络外部性和数字技术支持提高多层次营销企业绩效
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056067
Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati
{"title":"Improving multilevel marketing firm performance through network externality and digital technology support","authors":"Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati","doi":"10.1504/ijima.2023.10056067","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056067","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image 电子口碑与购买意愿的关系:探讨品牌形象的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132720
Deepak Kaushal, A. Mishra, Swati Bisht
{"title":"Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image","authors":"Deepak Kaushal, A. Mishra, Swati Bisht","doi":"10.1504/ijima.2023.132720","DOIUrl":"https://doi.org/10.1504/ijima.2023.132720","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer engagement: a systematic review and future research agenda 顾客参与:系统回顾与未来研究议程
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.129659
Gurveen Kaur, Pankaj Deshwal, Hamendra K. Dangi
{"title":"Customer engagement: a systematic review and future research agenda","authors":"Gurveen Kaur, Pankaj Deshwal, Hamendra K. Dangi","doi":"10.1504/ijima.2023.129659","DOIUrl":"https://doi.org/10.1504/ijima.2023.129659","url":null,"abstract":"Customer engagement (CE) is an emerging research area that is receiving considerable attention not only from the management practitioners but the academicians as well. Regardless of the huge number of research initiated in this area, the available literature looks splintered and lacks conceptual unidirectionality. Therefore, present research aims at administering a domain-based 'structured systematic review' to give an insight into the existing state of CE construct and suggest future research agenda. A total of 191 studies extending from 2005 onwards on this construct were selected and analysed using various qualitative analysis software. We found that customer engagement research has gained notable momentum after 2010 and very few scholars have specialised in studying customer engagement to date. 'CE on Social media', was found to be the most prominent theme of the existing studies followed by 'customer experience and CE', and 'brand prestige and CE'. Lastly, this study proposes an AMDO framework of customer engagement and builds on the future research agenda. Since this study is exploratory in nature, conclusive research can be conducted. Also, our proposed framework is preliminary and needs further empirical testing.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Can personalised prosocial ads be harnessed for brand equity enhancement 个性化的亲社会广告能被用来提升品牌价值吗
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133317
Setareh Heidari, Sepideh Nasiri, Donya Rahmani, Somaye Nargesi
{"title":"Can personalised prosocial ads be harnessed for brand equity enhancement","authors":"Setareh Heidari, Sepideh Nasiri, Donya Rahmani, Somaye Nargesi","doi":"10.1504/ijima.2023.133317","DOIUrl":"https://doi.org/10.1504/ijima.2023.133317","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention 社交媒体影响者的有效性及其对顾客态度和购买意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10050994
Hadeel Elmousa, Cheah Jun Hwa, W. Yee
{"title":"Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention","authors":"Hadeel Elmousa, Cheah Jun Hwa, W. Yee","doi":"10.1504/ijima.2023.10050994","DOIUrl":"https://doi.org/10.1504/ijima.2023.10050994","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of online travel stores’ usability in word of mouth generation, e-satisfaction, and users' purchase behavior 在线旅游商店的可用性在口碑生成、电子满意度和用户购买行为中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053889
A. Barlas, Y. Stamboulis
{"title":"The role of online travel stores’ usability in word of mouth generation, e-satisfaction, and users' purchase behavior","authors":"A. Barlas, Y. Stamboulis","doi":"10.1504/ijima.2023.10053889","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053889","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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