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International Journal of Internet Marketing and Advertising最新文献

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WHAT IF BRAND EQUITY WAS ALIVE PROPOSAL OF A DYNAMIC MEASURE THROUGH SOCIAL NETWORKS 如果品牌资产是一种通过社交网络动态衡量的鲜活提议会怎样
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054434
Alexandre Clément, É. Robinot, Léo Trespeuch
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引用次数: 0
Identifying sources of noise within the networked interplay of marketing messages in social media communication. 识别社交媒体传播中营销信息网络相互作用中的噪音来源。
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053472
P. Edirisingha, Kimberley Hardcastle, Paul Cook
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引用次数: 0
Can personalised prosocial ads be harnessed for brand equity enhancement 个性化的亲社会广告能被用来提升品牌价值吗
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053473
D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi
{"title":"Can personalised prosocial ads be harnessed for brand equity enhancement","authors":"D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi","doi":"10.1504/ijima.2023.10053473","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053473","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An investigation of the effective drivers of social commerce intentions- The mediating role of trust 社会商业意向的有效驱动因素研究——信任的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055980
Taanika Arora
{"title":"An investigation of the effective drivers of social commerce intentions- The mediating role of trust","authors":"Taanika Arora","doi":"10.1504/ijima.2023.10055980","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055980","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Improving multilevel marketing firm performance through network externality and digital technology support 通过网络外部性和数字技术支持提高多层次营销企业绩效
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056067
Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati
{"title":"Improving multilevel marketing firm performance through network externality and digital technology support","authors":"Asnan Furinto, T. Mursitama, Thamrin Selamet, P. Heriyati","doi":"10.1504/ijima.2023.10056067","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056067","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image 电子口碑与购买意愿的关系:探讨品牌形象的中介作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132720
Deepak Kaushal, A. Mishra, Swati Bisht
{"title":"Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image","authors":"Deepak Kaushal, A. Mishra, Swati Bisht","doi":"10.1504/ijima.2023.132720","DOIUrl":"https://doi.org/10.1504/ijima.2023.132720","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention 社交媒体影响者的有效性及其对顾客态度和购买意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10050994
Hadeel Elmousa, Cheah Jun Hwa, W. Yee
{"title":"Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention","authors":"Hadeel Elmousa, Cheah Jun Hwa, W. Yee","doi":"10.1504/ijima.2023.10050994","DOIUrl":"https://doi.org/10.1504/ijima.2023.10050994","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of online travel stores’ usability in word of mouth generation, e-satisfaction, and users' purchase behavior 在线旅游商店的可用性在口碑生成、电子满意度和用户购买行为中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053889
A. Barlas, Y. Stamboulis
{"title":"The role of online travel stores’ usability in word of mouth generation, e-satisfaction, and users' purchase behavior","authors":"A. Barlas, Y. Stamboulis","doi":"10.1504/ijima.2023.10053889","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053889","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector 神经营销策略及其与工业安全领域品牌广告的关系
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055436
Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza
{"title":"Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector","authors":"Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza","doi":"10.1504/ijima.2023.10055436","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055436","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding the Virtual Experiential Value and Its Effect on Travel Intention 虚拟体验价值及其对旅游意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057234
Anila Jan, Fang-Kai Chang, Eldon Y. Li
{"title":"Understanding the Virtual Experiential Value and Its Effect on Travel Intention","authors":"Anila Jan, Fang-Kai Chang, Eldon Y. Li","doi":"10.1504/ijima.2023.10057234","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057234","url":null,"abstract":": This paper explores how tourism virtualisation enables consumers to experience memorable feelings in the virtual world and affects the experiential value of virtual tourism and customers’ intention to travel in the future. A virtual reality system, The Panoramic Palace Museum, is utilised to conduct a sequence of experiments in tourism experience, and two phases are designed to analyse travel intention. Before using the virtual-reality system, the theory of planned behaviour constructs and involvement are employed to explore travel intention. Two identical experiments are conducted on 243 subjects independently, and 211 valid samples are collected. The results show that travel intentions before and after a virtual visit are significantly different and that experiential value significantly increases the intention to travel.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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