Can personalised prosocial ads be harnessed for brand equity enhancement

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10053473

D. Rahmani, Sepideh Nasiri, Setareh Heidari, Somaye Nargesi

引用次数: 0

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个性化的亲社会广告能被用来提升品牌价值吗

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.