The role of online travel stores usability in word of mouth generation, e-satisfaction, and users' purchase behavior

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10053889

A. Barlas, Y. Stamboulis

引用次数: 0

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在线旅游商店的可用性在口碑生成、电子满意度和用户购买行为中的作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

The role of online travel stores usability in word of mouth generation, e-satisfaction, and users' purchase behavior

The role of online travel stores usability in word of mouth generation, e-satisfaction, and users' purchase behavior