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International Journal of Internet Marketing and Advertising最新文献

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Purchasing intentions and digital influencers 购买意向和数字影响者
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132729
Dimitri Laroutis, Philippe Boistel, M. Zaman
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引用次数: 1
Understanding the Virtual Experiential Value and Its Effect on Travel Intention 虚拟体验价值及其对旅游意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057234
Anila Jan, Fang-Kai Chang, Eldon Y. Li
{"title":"Understanding the Virtual Experiential Value and Its Effect on Travel Intention","authors":"Anila Jan, Fang-Kai Chang, Eldon Y. Li","doi":"10.1504/ijima.2023.10057234","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057234","url":null,"abstract":": This paper explores how tourism virtualisation enables consumers to experience memorable feelings in the virtual world and affects the experiential value of virtual tourism and customers’ intention to travel in the future. A virtual reality system, The Panoramic Palace Museum, is utilised to conduct a sequence of experiments in tourism experience, and two phases are designed to analyse travel intention. Before using the virtual-reality system, the theory of planned behaviour constructs and involvement are employed to explore travel intention. Two identical experiments are conducted on 243 subjects independently, and 211 valid samples are collected. The results show that travel intentions before and after a virtual visit are significantly different and that experiential value significantly increases the intention to travel.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A framework for mobile social networks (SNS) advertising effectiveness attributes and its effects on the behavioral intentions of North African cyberconsumers 移动社交网络(SNS)广告效果属性及其对北非网络消费者行为意图的影响框架
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057723
Amel Chaabouni, Nesrine Mzid
{"title":"A framework for mobile social networks (SNS) advertising effectiveness attributes and its effects on the behavioral intentions of North African cyberconsumers","authors":"Amel Chaabouni, Nesrine Mzid","doi":"10.1504/ijima.2023.10057723","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057723","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer engagement: a systematic review and future research agenda 顾客参与:系统回顾与未来研究议程
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.129659
Gurveen Kaur, Pankaj Deshwal, Hamendra K. Dangi
{"title":"Customer engagement: a systematic review and future research agenda","authors":"Gurveen Kaur, Pankaj Deshwal, Hamendra K. Dangi","doi":"10.1504/ijima.2023.129659","DOIUrl":"https://doi.org/10.1504/ijima.2023.129659","url":null,"abstract":"Customer engagement (CE) is an emerging research area that is receiving considerable attention not only from the management practitioners but the academicians as well. Regardless of the huge number of research initiated in this area, the available literature looks splintered and lacks conceptual unidirectionality. Therefore, present research aims at administering a domain-based 'structured systematic review' to give an insight into the existing state of CE construct and suggest future research agenda. A total of 191 studies extending from 2005 onwards on this construct were selected and analysed using various qualitative analysis software. We found that customer engagement research has gained notable momentum after 2010 and very few scholars have specialised in studying customer engagement to date. 'CE on Social media', was found to be the most prominent theme of the existing studies followed by 'customer experience and CE', and 'brand prestige and CE'. Lastly, this study proposes an AMDO framework of customer engagement and builds on the future research agenda. Since this study is exploratory in nature, conclusive research can be conducted. Also, our proposed framework is preliminary and needs further empirical testing.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Can personalised prosocial ads be harnessed for brand equity enhancement 个性化的亲社会广告能被用来提升品牌价值吗
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133317
Setareh Heidari, Sepideh Nasiri, Donya Rahmani, Somaye Nargesi
{"title":"Can personalised prosocial ads be harnessed for brand equity enhancement","authors":"Setareh Heidari, Sepideh Nasiri, Donya Rahmani, Somaye Nargesi","doi":"10.1504/ijima.2023.133317","DOIUrl":"https://doi.org/10.1504/ijima.2023.133317","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Segmenting Consumers on Social Networks Based on Individual Motivations for Engagement in eWOM Communication with Self-Organizing Maps 基于自组织地图的eom通信个人参与动机的社交网络消费者细分
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10052688
Manijeh Bahrainizadeh, H. Izadi
{"title":"Segmenting Consumers on Social Networks Based on Individual Motivations for Engagement in eWOM Communication with Self-Organizing Maps","authors":"Manijeh Bahrainizadeh, H. Izadi","doi":"10.1504/ijima.2023.10052688","DOIUrl":"https://doi.org/10.1504/ijima.2023.10052688","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why do users follow sponsored influencer content Toward a deeper understanding of consumption-related user motivations 为了更深入地了解与消费相关的用户动机，用户为什么会关注赞助的网红内容
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055715
J. Tropp, Andreas Baetzgen
{"title":"Why do users follow sponsored influencer content Toward a deeper understanding of consumption-related user motivations","authors":"J. Tropp, Andreas Baetzgen","doi":"10.1504/ijima.2023.10055715","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055715","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses 自我监控和代言人吸引力对网络视频广告反应的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10058110
J. Lin, D. Lim
{"title":"The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses","authors":"J. Lin, D. Lim","doi":"10.1504/ijima.2023.10058110","DOIUrl":"https://doi.org/10.1504/ijima.2023.10058110","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience 电子市场品牌信任对再购买意愿和口碑的影响:是否被消费者的网购体验所强化
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132718
Pedro Victor d, E. Santi, J. Cunha, R. Guerreiro
{"title":"Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience","authors":"Pedro Victor d, E. Santi, J. Cunha, R. Guerreiro","doi":"10.1504/ijima.2023.132718","DOIUrl":"https://doi.org/10.1504/ijima.2023.132718","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media marketing and restaurant purchase intention: do online brand community identification and gender matter 社交媒体营销与餐厅购买意愿:在线品牌社区认同与性别有关系吗
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.129668
Blend Ibrahim
{"title":"Social media marketing and restaurant purchase intention: do online brand community identification and gender matter","authors":"Blend Ibrahim","doi":"10.1504/ijima.2023.129668","DOIUrl":"https://doi.org/10.1504/ijima.2023.129668","url":null,"abstract":"Social media marketing (SMM) creates diverse content via social network sites to promote different products, services, information and ideas. This study is built on the stimulus-organism-response framework and uses gratifications theory. It aims to investigate online brand community identification (OBCI) and purchase intention as major consequences of SMM activities (SMMAs). A structural equation modelling approach and a PROCESS macro were applied to analyse 338 online questionnaires completed by Facebook users who follow restaurant Facebook pages. The findings revealed that SMMAs have a significant positive influence on OBCI and purchase intention. Furthermore, OBCI acts as a mediator between SMMAs and purchase intention. These results indicate that gender role positively moderates the direct and indirect effect of SMMAs on purchase intention. Finally, the moderated mediation analysis findings suggest that female customers receive a high level of OBCI when interacting with SMMAs, which, in turn, increases purchase intention relative to males.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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