虚拟体验价值及其对旅游意愿的影响

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10057234

Anila Jan, Fang-Kai Chang, Eldon Y. Li

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引用次数: 0

摘要

本文探讨旅游虚拟化如何使消费者在虚拟世界中体验难忘的感受，并影响虚拟旅游的体验价值和消费者未来的旅游意愿。利用虚拟现实系统“全景故宫”进行旅游体验的一系列实验，设计了两个阶段来分析旅游意愿。在使用虚拟现实系统之前，我们使用计划行为理论构建和涉入来探究出行意愿。分别对243名受试者进行了两个相同的实验，收集了211份有效样本。结果表明，虚拟访问前后的旅游意愿存在显著差异，体验价值显著增加了旅游意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding the Virtual Experiential Value and Its Effect on Travel Intention

: This paper explores how tourism virtualisation enables consumers to experience memorable feelings in the virtual world and affects the experiential value of virtual tourism and customers’ intention to travel in the future. A virtual reality system, The Panoramic Palace Museum, is utilised to conduct a sequence of experiments in tourism experience, and two phases are designed to analyse travel intention. Before using the virtual-reality system, the theory of planned behaviour constructs and involvement are employed to explore travel intention. Two identical experiments are conducted on 243 subjects independently, and 211 valid samples are collected. The results show that travel intentions before and after a virtual visit are significantly different and that experiential value significantly increases the intention to travel.

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.