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International Journal of Internet Marketing and Advertising最新文献

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Social Media Marketing and Restaurant Purchase Intention: Do Online Brand Community Identification and Gender Matter 社交媒体营销与餐厅购买意愿:在线品牌社区认同和性别是否重要
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046259
Blend Ibrahim
{"title":"Social Media Marketing and Restaurant Purchase Intention: Do Online Brand Community Identification and Gender Matter","authors":"Blend Ibrahim","doi":"10.1504/ijima.2022.10046259","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046259","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation 用户假新闻对品牌资产的影响:品牌态度和企业声誉的调节机制
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046939
D. Maduku, Beate Stiehler Mulder
{"title":"The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation","authors":"D. Maduku, Beate Stiehler Mulder","doi":"10.1504/ijima.2022.10046939","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046939","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors of virtual influencer marketing influencing Generation Y consumers’ purchase intention in Malaysia 虚拟网红营销影响马来西亚Y世代消费者购买意愿的因素
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10048839
Nurlida Binti Ismail, Yoong Ruey Yap
{"title":"Factors of virtual influencer marketing influencing Generation Y consumers’ purchase intention in Malaysia","authors":"Nurlida Binti Ismail, Yoong Ruey Yap","doi":"10.1504/ijima.2022.10048839","DOIUrl":"https://doi.org/10.1504/ijima.2022.10048839","url":null,"abstract":"contribution to the existing influencer marketing literature, where results reveal that Attitude towards virtual influencer strongly mediates the relationship between Parasocial Interaction, Attractiveness and Trustworthiness and purchase intention. Hence, the findings from this study offer purposeful and relevant insights for both scholars and marketing practitioners as to the factors of virtual influencer marketing influencing Generation Y consumers' purchase intention, specifically in Malaysia. As most of the recent literature are mostly based on the Westerners' point of view, it is concluded that more studies shall be carried out to gather evidence from various perspectives through the academia and industry practitioners across Asia to compare, verify and support the findings from both sides of the world in future research.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India 社交媒体广告对消费者购买行为影响的调节中介模型:来自印度的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10050165
Krishna Kumar Rajarathinam, Satyanarayana Parayitam, Logu Rathinam
{"title":"A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India","authors":"Krishna Kumar Rajarathinam, Satyanarayana Parayitam, Logu Rathinam","doi":"10.1504/ijima.2022.10050165","DOIUrl":"https://doi.org/10.1504/ijima.2022.10050165","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents of trust and purchase intention in social commerce in Brazil 巴西社交商务中信任与购买意愿的前因
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10051605
Janaina de Moura Engracia Giraldi, Edgard Monforte Merlo, Karina Munari Pagan, Natália Munari Pagan
{"title":"Antecedents of trust and purchase intention in social commerce in Brazil","authors":"Janaina de Moura Engracia Giraldi, Edgard Monforte Merlo, Karina Munari Pagan, Natália Munari Pagan","doi":"10.1504/ijima.2022.10051605","DOIUrl":"https://doi.org/10.1504/ijima.2022.10051605","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk 越南消费者采用移动上下文广告后行为的动机:关注广告价值和安全风险
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.123170
Xu Le
{"title":"Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk","authors":"Xu Le","doi":"10.1504/ijima.2022.123170","DOIUrl":"https://doi.org/10.1504/ijima.2022.123170","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Harvesting the power of Location Data to improve customers experience and destination attractiveness. 收集位置数据的力量，以改善客户体验和目的地吸引力。
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10044801
Olga Pachni Tsitiridou, Konstantinos G. Fouskas
{"title":"Harvesting the power of Location Data to improve customers experience and destination attractiveness.","authors":"Olga Pachni Tsitiridou, Konstantinos G. Fouskas","doi":"10.1504/ijima.2022.10044801","DOIUrl":"https://doi.org/10.1504/ijima.2022.10044801","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67105980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of online source credibility and influencer identification on consumers' purchase decisions 网络信息源可信度和网红识别对消费者购买决策的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.120974
Tuğba Özbölük, Kutay Akdoğan
{"title":"The role of online source credibility and influencer identification on consumers' purchase decisions","authors":"Tuğba Özbölük, Kutay Akdoğan","doi":"10.1504/ijima.2022.120974","DOIUrl":"https://doi.org/10.1504/ijima.2022.120974","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India 医疗保健中的技术中断:印度的人工智能应用、挑战和政策建议
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/IJIMA.2022.10039953
D. Vrontis, A. Thrassou, Ranjan Chaudhuri, Sheshadri Chatterjee
{"title":"Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India","authors":"D. Vrontis, A. Thrassou, Ranjan Chaudhuri, Sheshadri Chatterjee","doi":"10.1504/IJIMA.2022.10039953","DOIUrl":"https://doi.org/10.1504/IJIMA.2022.10039953","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67104586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Advertising in app: a neuroscientific approach 应用中的广告:神经科学方法
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI: 10.1504/ijima.2022.10046219
Federico Cassioli, M. Balconi
{"title":"Advertising in app: a neuroscientific approach","authors":"Federico Cassioli, M. Balconi","doi":"10.1504/ijima.2022.10046219","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046219","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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