Harvesting the power of Location Data to improve customers experience and destination attractiveness.

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.10044801

Olga Pachni Tsitiridou, Konstantinos G. Fouskas

引用次数: 0

查看原文本刊更多论文

收集位置数据的力量，以改善客户体验和目的地吸引力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.