{"title":"品牌对社交媒体非正式传播的适应:以传播适当性和产品介入的调节为中介","authors":"Hyun Ju Jeong, Jihye Kim","doi":"10.1504/ijima.2022.10044096","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Brand accommodation to informal communications on social media: With the mediation of communication appropriateness and the moderation of product involvement\",\"authors\":\"Hyun Ju Jeong, Jihye Kim\",\"doi\":\"10.1504/ijima.2022.10044096\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52472,\"journal\":{\"name\":\"International Journal of Internet Marketing and Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Internet Marketing and Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijima.2022.10044096\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Internet Marketing and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijima.2022.10044096","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Brand accommodation to informal communications on social media: With the mediation of communication appropriateness and the moderation of product involvement
期刊介绍:
The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.