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International Journal of Internet Marketing and Advertising最新文献

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The Moderating Effect of Adaptive Selling Behavior on the Benefits of Social Media Usage in Sales during the COVID-19 Pandemic COVID-19大流行期间适应性销售行为对社交媒体使用对销售收益的调节作用
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059312
Peerayuth Charoensukmongkol, Arti Pandey
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引用次数: 0
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling z世代社会电子口碑传播的中介作用及其内容质量和来源:PLS-SEM路径建模
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132723
Manoj Kumar, Pradeep Mamgain, Krishna Pratap Singh
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引用次数: 0
Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashing. 洗绿与品牌认知-消费者对被控洗绿组织的情绪分析。
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10060121
Wendy Histon, Rajab Ghandour, Katherine Baxter
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引用次数: 0
Understanding the virtual experiential value and its effect on travel intention 了解虚拟体验价值及其对旅游意愿的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133340
Eldon Y. Li, Fang Kai Chang, Anila Jan
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引用次数: 0
The role of audiences' benign envy in influencer marketing 受众良性嫉妒在网红营销中的作用
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133344
Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali, Raja Nerina Raja Yusof
{"title":"The role of audiences' benign envy in influencer marketing","authors":"Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali, Raja Nerina Raja Yusof","doi":"10.1504/ijima.2023.133344","DOIUrl":"https://doi.org/10.1504/ijima.2023.133344","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage 旅游目的地在线品牌体验及其对访后行为意向的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053471
Alexander Zúñiga Collazos, Lina Marcela Padilla Delgado
{"title":"Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage","authors":"Alexander Zúñiga Collazos, Lina Marcela Padilla Delgado","doi":"10.1504/ijima.2023.10053471","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053471","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Growing influencer credibility to drive endorsement effectiveness: A literature review 不断增长的网红可信度推动代言效果:一项文献综述
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056331
J. Mero, Chuong Nguyen, Heikki Karjaluoto
{"title":"Growing influencer credibility to drive endorsement effectiveness: A literature review","authors":"J. Mero, Chuong Nguyen, Heikki Karjaluoto","doi":"10.1504/ijima.2023.10056331","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056331","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluating the impact of emotional advertisement on customers and its relationship with brand value 评价情感广告对顾客的影响及其与品牌价值的关系
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056988
M. Keshavarzian, Mohammad Javad Shayegan Fard
{"title":"Evaluating the impact of emotional advertisement on customers and its relationship with brand value","authors":"M. Keshavarzian, Mohammad Javad Shayegan Fard","doi":"10.1504/ijima.2023.10056988","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056988","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms 从企业对企业(B2B)环境中理解客户体验(CX)景观的模型:来自印度服务技术公司之旅的理论
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10058898
B. Debata, Krishanu Bhattacharyya, Rajeev Verma
{"title":"A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms","authors":"B. Debata, Krishanu Bhattacharyya, Rajeev Verma","doi":"10.1504/ijima.2023.10058898","DOIUrl":"https://doi.org/10.1504/ijima.2023.10058898","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Search Marketing: Systematic Literature Review 搜索营销:系统文献综述
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10060120
Vanessa Gaffar, Nurdin Hidayah, Meta Arief
{"title":"Search Marketing: Systematic Literature Review","authors":"Vanessa Gaffar, Nurdin Hidayah, Meta Arief","doi":"10.1504/ijima.2023.10060120","DOIUrl":"https://doi.org/10.1504/ijima.2023.10060120","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135262077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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