The Moderating Effect of Adaptive Selling Behavior on the Benefits of Social Media Usage in Sales during the COVID-19 Pandemic

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10059312

Peerayuth Charoensukmongkol, Arti Pandey

引用次数: 0

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COVID-19大流行期间适应性销售行为对社交媒体使用对销售收益的调节作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.