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A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms
期刊介绍:
The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.