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International Journal of Internet Marketing and Advertising最新文献

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Antecedents of brand love leading to purchase intention towards refurbished video game consoles 品牌喜爱导致购买翻新电子游戏机的前因
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133312
Akshay Kancherla, Jossy P. George, Benny J. Godwin
{"title":"Antecedents of brand love leading to purchase intention towards refurbished video game consoles","authors":"Akshay Kancherla, Jossy P. George, Benny J. Godwin","doi":"10.1504/ijima.2023.133312","DOIUrl":"https://doi.org/10.1504/ijima.2023.133312","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement 品牌对社交媒体非正式传播的适应:以传播适当性和产品涉入为中介
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132715
Hyun Ju Jeong, Jihye Kim
{"title":"Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement","authors":"Hyun Ju Jeong, Jihye Kim","doi":"10.1504/ijima.2023.132715","DOIUrl":"https://doi.org/10.1504/ijima.2023.132715","url":null,"abstract":"Drawing on communication accommodation theory, this experimental study investigates whether, how, and when brand communications cultivate consumer engagement on social media. Results show that informal (vs. formal) communications yield greater intentions to follow and share brand content. Further, the extent to which consumers perceive this communication as appropriate for brands within social media fully mediates the greater effects of informal (vs. formal) communications on following, sharing, and posting intentions, particularly for those low in product involvement. These findings highlight that assimilating brand communications to consumers' casual conversations is processed as a heuristic cue driving social media engagement among low-involved consumers. This persuasion is psychologically mediated by the appropriateness of communication accommodation consumers may feel from the efforts of brands to reduce a social distance to them. Theoretical and practical implications are discussed.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136028397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of social networks for decision-making about tourism destinations 社会网络在旅游目的地决策中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053065
Elvira Pacheco Vieira, B. Vieira, Ana Pinto Borges
{"title":"The role of social networks for decision-making about tourism destinations","authors":"Elvira Pacheco Vieira, B. Vieira, Ana Pinto Borges","doi":"10.1504/ijima.2023.10053065","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053065","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are social media and mobile applications threatening retail websites 社交媒体和移动应用正在威胁零售网站吗
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053067
Sérgio Moro, Ricardo F. Ramos, P. Rita
{"title":"Are social media and mobile applications threatening retail websites","authors":"Sérgio Moro, Ricardo F. Ramos, P. Rita","doi":"10.1504/ijima.2023.10053067","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053067","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
eWOM Consumers Tryst with Trust and Transitions A Qualitative Study eom消费者信任与转型的定性研究
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053115
Deepak Chawla, N. Meenakshi, Rishikesh Bhaiswar
{"title":"eWOM Consumers Tryst with Trust and Transitions A Qualitative Study","authors":"Deepak Chawla, N. Meenakshi, Rishikesh Bhaiswar","doi":"10.1504/ijima.2023.10053115","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053115","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining the moderating role of gender and point of purchase platforms on eWOM intentions 考察性别和购买点平台对eom意向的调节作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056877
S. Sindhu, Saumya Dixit, Manu Jain, Amit Shukla
{"title":"Examining the moderating role of gender and point of purchase platforms on eWOM intentions","authors":"S. Sindhu, Saumya Dixit, Manu Jain, Amit Shukla","doi":"10.1504/ijima.2023.10056877","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056877","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of audience’s benign envy in influencer marketing 受众良性嫉妒在网红营销中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057989
M. Ali, R. Yusof, N. Abdullah, Xiaofan Yue
{"title":"The role of audience’s benign envy in influencer marketing","authors":"M. Ali, R. Yusof, N. Abdullah, Xiaofan Yue","doi":"10.1504/ijima.2023.10057989","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057989","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining purchase behavior through brand advertising strategy in social media fan pages: The mediating effects of consumer engagement behaviors 通过品牌广告策略考察社交媒体粉丝页面中的购买行为:消费者参与行为的中介效应
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057722
M. Nazir, Anees Wajid, Q. Ahmed
{"title":"Examining purchase behavior through brand advertising strategy in social media fan pages: The mediating effects of consumer engagement behaviors","authors":"M. Nazir, Anees Wajid, Q. Ahmed","doi":"10.1504/ijima.2023.10057722","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057722","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Customer Experience: A Review and Research Agenda 在线客户体验:回顾与研究议程
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10058897
P. Deshwal, Mehak Goyal
{"title":"Online Customer Experience: A Review and Research Agenda","authors":"P. Deshwal, Mehak Goyal","doi":"10.1504/ijima.2023.10058897","DOIUrl":"https://doi.org/10.1504/ijima.2023.10058897","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
My brand, my self(ie) - why consumers portray themselves in brand-selfies 我的品牌，我的自我(即)——为什么消费者在品牌自拍中描绘自己
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.129669
Anne Mareike Flaswinkel, Markus Rump, Reinhold Decker
{"title":"My brand, my self(ie) - why consumers portray themselves in brand-selfies","authors":"Anne Mareike Flaswinkel, Markus Rump, Reinhold Decker","doi":"10.1504/ijima.2023.129669","DOIUrl":"https://doi.org/10.1504/ijima.2023.129669","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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