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International Journal of Internet Marketing and Advertising最新文献

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THE INFLUENCE OF TYPICAL VERSUS ATYPICAL ADS ON SHARING INTENTION 典型与非典型广告对分享意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10050589
J. Guerreiro, P. Rita, Sara Matos
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引用次数: 0
CONTEXTUAL EFFECT OF ONLINE SECONDHAND SHOPPERS’ LOYALTY: A VENDOR COMPARISON 网络二手购物者忠诚度的语境效应:一个供应商比较
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054265
Neus Vila Brunet, Josep Llach
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引用次数: 0
Classifying bloggers based on content creation approaches: implications for influencers marketing strategies 基于内容创作方法的博客分类:影响者营销策略的启示
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/IJIMA.2022.10040546
Federica Pascucci, Beatrice Ietto
{"title":"Classifying bloggers based on content creation approaches: implications for influencers marketing strategies","authors":"Federica Pascucci, Beatrice Ietto","doi":"10.1504/IJIMA.2022.10040546","DOIUrl":"https://doi.org/10.1504/IJIMA.2022.10040546","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67105048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Perceived Risk and Branding on Fresh Produce Purchase Online 感知风险和品牌对生鲜农产品在线购买的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10051916
A. Kumar, Eklou R. Amendah
{"title":"The Influence of Perceived Risk and Branding on Fresh Produce Purchase Online","authors":"A. Kumar, Eklou R. Amendah","doi":"10.1504/ijima.2023.10051916","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051916","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"32 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty 不仅仅是飞行!航空公司品牌体验在塑造品牌满意度和品牌忠诚度中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053596
Harmeen Soch, Harleen Pabla
{"title":"Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty","authors":"Harmeen Soch, Harleen Pabla","doi":"10.1504/ijima.2023.10053596","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053596","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CSR AD IMPACT ON PURCHASE INTENTION CSR广告对购买意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055716
Syed Ali Abbas N.A.
{"title":"CSR AD IMPACT ON PURCHASE INTENTION","authors":"Syed Ali Abbas N.A.","doi":"10.1504/ijima.2023.10055716","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055716","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating online loyalty, attitude, credibility and moderating role of moral-identity from CRM perspective 客户关系管理视角下的网络忠诚、态度、信誉度和道德认同的调节作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056068
Ashwin Jadeja, Richa Shreevastava, Vijayendra Gupta, H. Rathod, Krishnaba Vaghela
{"title":"Investigating online loyalty, attitude, credibility and moderating role of moral-identity from CRM perspective","authors":"Ashwin Jadeja, Richa Shreevastava, Vijayendra Gupta, H. Rathod, Krishnaba Vaghela","doi":"10.1504/ijima.2023.10056068","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056068","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BRAND HATE AND CONSUMERS’ RESPONSES: AN ANALYSIS IN THE OFFLINE AND ONLINE ENVIRONMENT 品牌厌恶与消费者反应:线下与线上环境分析
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056990
Elisabetta Savelli, M. Cioppi, S. Hegner, I. Curina, B. Francioni
{"title":"BRAND HATE AND CONSUMERS’ RESPONSES: AN ANALYSIS IN THE OFFLINE AND ONLINE ENVIRONMENT","authors":"Elisabetta Savelli, M. Cioppi, S. Hegner, I. Curina, B. Francioni","doi":"10.1504/ijima.2023.10056990","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056990","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran 奢侈品牌和社交媒体对服装行业自我扩张的影响:来自德黑兰的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057990
Hassan Tanha, S. Ali, Alireza Rokhsari
{"title":"The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran","authors":"Hassan Tanha, S. Ali, Alireza Rokhsari","doi":"10.1504/ijima.2023.10057990","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057990","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Parasocial Interaction and Planned Behaviour Theory in Consumption Restriction Intentions 副社会互动与计划行为理论在消费限制意向中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057988
N. Aksoy, Mehmet Yüksel, Ahmet Durmaz, Ebru T. Kabaday
{"title":"Role of Parasocial Interaction and Planned Behaviour Theory in Consumption Restriction Intentions","authors":"N. Aksoy, Mehmet Yüksel, Ahmet Durmaz, Ebru T. Kabaday","doi":"10.1504/ijima.2023.10057988","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057988","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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