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International Journal of Internet Marketing and Advertising最新文献

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Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium 考察品牌真实性和品牌辨识度对消费者溢价支付意愿的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132717
Richa Joshi, Prerna Garg, Shampy Kamboj
{"title":"Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium","authors":"Richa Joshi, Prerna Garg, Shampy Kamboj","doi":"10.1504/ijima.2023.132717","DOIUrl":"https://doi.org/10.1504/ijima.2023.132717","url":null,"abstract":"The present study proposes a holistic framework to understand the effect of brand authenticity and brand identification on willingness to pay premium by taking brand jealousy as a mediating variable. Brand jealousy is a feeling of jealousy a consumer experiences when the brand he loves is purchased/owned by other individual but he himself is not able to possess the brand. Also, the effect of brand authenticity and brand identification in influencing brand jealousy is evaluated through direct and indirect routes by taking brand love a mediator. The findings of the study reveal that brand identification and brand authenticity have a direct and significant effect on brand jealousy, brand love, and willingness to pay a premium. The study confirms that the managers of sportswear brands and marketing planners must not ignore the relative importance of brand authenticity and identification in their overall brand-related assessment. Additionally, they should also focus on brand love and jealousy to facilitate willingness to pay premium from the perspective of the consumer.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136028091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach 网络网站信任与购买意愿的影响因素研究:结构方程建模方法
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.128151
Pallavi Dogra, Arun Kaushal
{"title":"Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach","authors":"Pallavi Dogra, Arun Kaushal","doi":"10.1504/ijima.2023.128151","DOIUrl":"https://doi.org/10.1504/ijima.2023.128151","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136092272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Classifying bloggers based on content creation approaches: implications for influencers marketing strategies 基于内容创作方法的博客分类:影响者营销策略的启示
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/IJIMA.2022.10040546
Federica Pascucci, Beatrice Ietto
{"title":"Classifying bloggers based on content creation approaches: implications for influencers marketing strategies","authors":"Federica Pascucci, Beatrice Ietto","doi":"10.1504/IJIMA.2022.10040546","DOIUrl":"https://doi.org/10.1504/IJIMA.2022.10040546","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67105048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Perceived Risk and Branding on Fresh Produce Purchase Online 感知风险和品牌对生鲜农产品在线购买的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10051916
A. Kumar, Eklou R. Amendah
{"title":"The Influence of Perceived Risk and Branding on Fresh Produce Purchase Online","authors":"A. Kumar, Eklou R. Amendah","doi":"10.1504/ijima.2023.10051916","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051916","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty 不仅仅是飞行!航空公司品牌体验在塑造品牌满意度和品牌忠诚度中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10053596
Harmeen Soch, Harleen Pabla
{"title":"Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty","authors":"Harmeen Soch, Harleen Pabla","doi":"10.1504/ijima.2023.10053596","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053596","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CSR AD IMPACT ON PURCHASE INTENTION CSR广告对购买意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055716
Syed Ali Abbas N.A.
{"title":"CSR AD IMPACT ON PURCHASE INTENTION","authors":"Syed Ali Abbas N.A.","doi":"10.1504/ijima.2023.10055716","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055716","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating online loyalty, attitude, credibility and moderating role of moral-identity from CRM perspective 客户关系管理视角下的网络忠诚、态度、信誉度和道德认同的调节作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056068
Ashwin Jadeja, Richa Shreevastava, Vijayendra Gupta, H. Rathod, Krishnaba Vaghela
{"title":"Investigating online loyalty, attitude, credibility and moderating role of moral-identity from CRM perspective","authors":"Ashwin Jadeja, Richa Shreevastava, Vijayendra Gupta, H. Rathod, Krishnaba Vaghela","doi":"10.1504/ijima.2023.10056068","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056068","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BRAND HATE AND CONSUMERS’ RESPONSES: AN ANALYSIS IN THE OFFLINE AND ONLINE ENVIRONMENT 品牌厌恶与消费者反应:线下与线上环境分析
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056990
Elisabetta Savelli, M. Cioppi, S. Hegner, I. Curina, B. Francioni
{"title":"BRAND HATE AND CONSUMERS’ RESPONSES: AN ANALYSIS IN THE OFFLINE AND ONLINE ENVIRONMENT","authors":"Elisabetta Savelli, M. Cioppi, S. Hegner, I. Curina, B. Francioni","doi":"10.1504/ijima.2023.10056990","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056990","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Parasocial Interaction and Planned Behaviour Theory in Consumption Restriction Intentions 副社会互动与计划行为理论在消费限制意向中的作用
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057988
N. Aksoy, Mehmet Yüksel, Ahmet Durmaz, Ebru T. Kabaday
{"title":"Role of Parasocial Interaction and Planned Behaviour Theory in Consumption Restriction Intentions","authors":"N. Aksoy, Mehmet Yüksel, Ahmet Durmaz, Ebru T. Kabaday","doi":"10.1504/ijima.2023.10057988","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057988","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran 奢侈品牌和社交媒体对服装行业自我扩张的影响:来自德黑兰的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10057990
Hassan Tanha, S. Ali, Alireza Rokhsari
{"title":"The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran","authors":"Hassan Tanha, S. Ali, Alireza Rokhsari","doi":"10.1504/ijima.2023.10057990","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057990","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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