THE INFLUENCE OF TYPICAL VERSUS ATYPICAL ADS ON SHARING INTENTION

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10050589

J. Guerreiro, P. Rita, Sara Matos

引用次数: 0

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典型与非典型广告对分享意愿的影响

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.