The Influence of the Use of Luxury Brands and Social Media on Self-Expansion in the Clothing Industry: Evidence from Tehran

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10057990

Hassan Tanha, S. Ali, Alireza Rokhsari

引用次数: 0

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奢侈品牌和社交媒体对服装行业自我扩张的影响:来自德黑兰的证据

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.