Investigating online loyalty, attitude, credibility and moderating role of moral-identity from CRM perspective

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10056068

Ashwin Jadeja, Richa Shreevastava, Vijayendra Gupta, H. Rathod, Krishnaba Vaghela

引用次数: 0

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客户关系管理视角下的网络忠诚、态度、信誉度和道德认同的调节作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.