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International Journal of Internet Marketing and Advertising最新文献

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The influence of typical versus atypical ads on sharing intention 典型与非典型广告对分享意愿的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133313
Paulo Rita, N.A. Jo�ã, o Guerreiro, Sara Matos
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引用次数: 0
What if brand equity was alive Proposal of a dynamic measure through social networks 如果品牌资产是有生命的，会怎么样
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133318
Alexandre Clément, Élisabeth Robinot, Léo Trespeuch
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引用次数: 0
Factors Influencing Online Repurchase Behaviour of Indian Students 影响印度学生网上再购行为的因素
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059834
Kishor John, Bindiya Tater
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引用次数: 0
Online purchase decision after viewing ads: factors related to sociodemographic and Internet use on different digital channels 观看广告后的在线购买决策:与社会人口统计学和不同数字渠道的互联网使用相关的因素
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055220
R. Morano, Alcides Barrichello, Emerson Gomes Santos
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引用次数: 0
KOC’s characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam KOC的特点、KOC的有效性和在线客户对旅游产品的参与:来自越南的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056135
Minh A. B. Nguyen, Trieu Chau Ngo, Hong Diem Le, T. Hoang
{"title":"KOC’s characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam","authors":"Minh A. B. Nguyen, Trieu Chau Ngo, Hong Diem Le, T. Hoang","doi":"10.1504/ijima.2023.10056135","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056135","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Technological Emergence in the Area of Personalised Advertisement Using Emergence Scoring and Topic Modelling Based on Patent Data 基于专利数据的涌现评分和主题建模在个性化广告领域的技术涌现
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059309
Shabib Ahmed Shaikh, Nishad Deshpande, Alok Khode
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引用次数: 0
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions 虚拟的、cgi生成的网红是否有助于在Instagram上销售产品?感知真实性和信息披露对品牌相关态度和行为意图的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059311
Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee
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引用次数: 0
THE INFLUENCE OF TYPICAL VERSUS ATYPICAL ADS ON SHARING INTENTION 典型与非典型广告对分享意愿的影响
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10050589
J. Guerreiro, P. Rita, Sara Matos
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引用次数: 0
CONTEXTUAL EFFECT OF ONLINE SECONDHAND SHOPPERS’ LOYALTY: A VENDOR COMPARISON 网络二手购物者忠诚度的语境效应:一个供应商比较
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10054265
Neus Vila Brunet, Josep Llach
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引用次数: 0
Evaluating the impact of emotional advertisement on customers and its relationship with brand value 评价情感广告对顾客的影响及其与品牌价值的关系
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133339
Mohammad Javad Shayegan, Mohammad Keshavarzian
{"title":"Evaluating the impact of emotional advertisement on customers and its relationship with brand value","authors":"Mohammad Javad Shayegan, Mohammad Keshavarzian","doi":"10.1504/ijima.2023.133339","DOIUrl":"https://doi.org/10.1504/ijima.2023.133339","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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