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International Journal of Internet Marketing and Advertising最新文献

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The influence of typical versus atypical ads on sharing intention 典型与非典型广告对分享意愿的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133313
Paulo Rita, N.A. Jo�ã, o Guerreiro, Sara Matos
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引用次数: 0
What if brand equity was alive Proposal of a dynamic measure through social networks 如果品牌资产是有生命的，会怎么样
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133318
Alexandre Clément, Élisabeth Robinot, Léo Trespeuch
{"title":"What if brand equity was alive Proposal of a dynamic measure through social networks","authors":"Alexandre Clément, Élisabeth Robinot, Léo Trespeuch","doi":"10.1504/ijima.2023.133318","DOIUrl":"https://doi.org/10.1504/ijima.2023.133318","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135439997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing Online Repurchase Behaviour of Indian Students 影响印度学生网上再购行为的因素
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059834
Kishor John, Bindiya Tater
{"title":"Factors Influencing Online Repurchase Behaviour of Indian Students","authors":"Kishor John, Bindiya Tater","doi":"10.1504/ijima.2023.10059834","DOIUrl":"https://doi.org/10.1504/ijima.2023.10059834","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136372344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Technological Emergence in the Area of Personalised Advertisement Using Emergence Scoring and Topic Modelling Based on Patent Data 基于专利数据的涌现评分和主题建模在个性化广告领域的技术涌现
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059309
Shabib Ahmed Shaikh, Nishad Deshpande, Alok Khode
{"title":"Technological Emergence in the Area of Personalised Advertisement Using Emergence Scoring and Topic Modelling Based on Patent Data","authors":"Shabib Ahmed Shaikh, Nishad Deshpande, Alok Khode","doi":"10.1504/ijima.2023.10059309","DOIUrl":"https://doi.org/10.1504/ijima.2023.10059309","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135649727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions 虚拟的、cgi生成的网红是否有助于在Instagram上销售产品?感知真实性和信息披露对品牌相关态度和行为意图的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10059311
Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee
{"title":"Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions","authors":"Youngjee Ko, Nathaniel Evans, Joe Phua, JeongHyun Lee","doi":"10.1504/ijima.2023.10059311","DOIUrl":"https://doi.org/10.1504/ijima.2023.10059311","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135650390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online purchase decision after viewing ads: factors related to sociodemographic and Internet use on different digital channels 观看广告后的在线购买决策:与社会人口统计学和不同数字渠道的互联网使用相关的因素
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10055220
R. Morano, Alcides Barrichello, Emerson Gomes Santos
{"title":"Online purchase decision after viewing ads: factors related to sociodemographic and Internet use on different digital channels","authors":"R. Morano, Alcides Barrichello, Emerson Gomes Santos","doi":"10.1504/ijima.2023.10055220","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055220","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KOC’s characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam KOC的特点、KOC的有效性和在线客户对旅游产品的参与:来自越南的证据
IF 1.1
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.10056135
Minh A. B. Nguyen, Trieu Chau Ngo, Hong Diem Le, T. Hoang
{"title":"KOC’s characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam","authors":"Minh A. B. Nguyen, Trieu Chau Ngo, Hong Diem Le, T. Hoang","doi":"10.1504/ijima.2023.10056135","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056135","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluating the impact of emotional advertisement on customers and its relationship with brand value 评价情感广告对顾客的影响及其与品牌价值的关系
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.133339
Mohammad Javad Shayegan, Mohammad Keshavarzian
{"title":"Evaluating the impact of emotional advertisement on customers and its relationship with brand value","authors":"Mohammad Javad Shayegan, Mohammad Keshavarzian","doi":"10.1504/ijima.2023.133339","DOIUrl":"https://doi.org/10.1504/ijima.2023.133339","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium 考察品牌真实性和品牌辨识度对消费者溢价支付意愿的影响
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.132717
Richa Joshi, Prerna Garg, Shampy Kamboj
{"title":"Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium","authors":"Richa Joshi, Prerna Garg, Shampy Kamboj","doi":"10.1504/ijima.2023.132717","DOIUrl":"https://doi.org/10.1504/ijima.2023.132717","url":null,"abstract":"The present study proposes a holistic framework to understand the effect of brand authenticity and brand identification on willingness to pay premium by taking brand jealousy as a mediating variable. Brand jealousy is a feeling of jealousy a consumer experiences when the brand he loves is purchased/owned by other individual but he himself is not able to possess the brand. Also, the effect of brand authenticity and brand identification in influencing brand jealousy is evaluated through direct and indirect routes by taking brand love a mediator. The findings of the study reveal that brand identification and brand authenticity have a direct and significant effect on brand jealousy, brand love, and willingness to pay a premium. The study confirms that the managers of sportswear brands and marketing planners must not ignore the relative importance of brand authenticity and identification in their overall brand-related assessment. Additionally, they should also focus on brand love and jealousy to facilitate willingness to pay premium from the perspective of the consumer.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136028091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach 网络网站信任与购买意愿的影响因素研究:结构方程建模方法
International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI: 10.1504/ijima.2023.128151
Pallavi Dogra, Arun Kaushal
{"title":"Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach","authors":"Pallavi Dogra, Arun Kaushal","doi":"10.1504/ijima.2023.128151","DOIUrl":"https://doi.org/10.1504/ijima.2023.128151","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136092272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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